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2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Cisco Confidential 1 2010 Cisco and/or its affiliates. All rights reserved.
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2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
This document describes CiscosUnified Conferencing Strategy.
Many of the capabilitiesdescribed herein remain invarying stages of developmentand will be offered on a when-and-if-available basis.
This strategy is subject to changeat the sole discretion of Cisco,and Cisco will have no liability forfailure to deliver any of thecapabilities set forth in thisdocument.
Our architecture is productagnostic but we will leveragecurrent platforms for investmentprotection.
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Unified Collaboration Infrastructure
Unified Collaboration Infrastructure Vision
Delivering on the strategy: whats new to date in 2012
Unified Conferencing
Unified Conferencing Vision
Unified Conferencing Architecture
Delivering on the strategy: new milestones in 2012
New Features and Benefits
Cisco TelePresence Conductor
Cisco TelePresence ServerCisco TelePresence Multipoint Switch
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Medianet
Unified User Experience
Unified Collaboration Infrastructure
DeploymentCall Control Management
Network
Conferencing
http://images.google.no/imgres?imgurl=http://www.videocentric.co.uk/videoconferencing/tandberg-videoconferencing/images/tandberg-8000.jpg&imgrefurl=http://www.videocentric.co.uk/videoconferencing/tandberg-videoconferencing/tandberg8000-mxp.shtml&h=553&w=556&sz=19&hl=no&start=4&tbnid=Ivz9gY9QSg4bIM:&tbnh=132&tbnw=133&prev=/images?q=tandberg+mxp+8000&gbv=2&svnum=10&hl=no8/10/2019 Presentation - Unified Conferencing Briefing 22Mar2012
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Any-to-Any Collaboration
Improved User Experience
Maximized Reliability
Infinite Scale
Highest Return on Investment
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Life-like and dynamic
experience with CiscoActivePresence
Available on anystandards-based device
from any vendor Simple meeting initiation
and self service for alldevices
Highest resolution,lowest latency and highquality audio
Drives User Adoption and Productivity
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Always availableconferences by poolingresources in a resilientarchitecture
Automatic re-establishment in eventof any downtime
Adapts to network
conditions
For Business Critical Communications
Cisco TelePresence Conductor
Cluster
Conferencing Resource Pool
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Start small and grow atyour own pace
Unlimited number ofparticipants with Cisco
ActiveCascade
Intelligent resourceassignment across
geographies
Facilitates Business Growth
Call Control
Conferencing Resource Pool
Geographically
DistributedTelePresence
Conductor
Clusters
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Extend your solutionfrom any startingpoint
Future proof andbackwardscompatible
Supports all
standards basedtechnologies
From the Boardroom to the Desktop and Beyond
3rd Party
Standards-
Based
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Reduce capex coststhrough virtualisation
Minimize operational coststhrough automation
Maximize efficient use ofconferencing resourcesand bandwidth
Protected investment with
no requirement for fork liftupgrade
Drives Overall Profitability
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Transcoded MultipointConferencing
Lowest possible bandwidthconsumption Maximizing interoperability
Switched MultipointConferencing Lowest possible latency Highest interactivity
WebexConferencing Cloud or on-prem Global reach
Cisco
TelePresence
Conductor
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Any-to-Any Collaboration
Improved User Experience
Maximized Reliability
Infinite Scale
Highest Return on Investment
Simple to Use, Believe Youre ReallyThere
Always Available, Zero Downtime
Unlimited Conference Size, Intelligent
Resource Usage
Interoperable, Standards-Based
Minimal Operational Costs, No Forklift Upgrades
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Innovative
Developments
StrategicDirection
Extending conferencing to
mobility with TelePresence
Server: CIUS, iPad
Geographic Cascading and
improved adhoc conferencingenabled by Conductor
IP Phone support and
virtualization for CTMS
Any to Any Collaboration
Improved User Experience
Improved ROI
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Cisco TelePresence Conductor Improved conferencing efficiencies
Cisco TelePresence Server Enhanced conferencing mobility
Cisco TelePresence Multipoint Switch Extending your investment
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New Features
Support for MultiWay escalated callsfor Expressway registered devices
Geographically cascaded
conferences
Administrator usability enhancements
Customer Benefits
Access to enhanced, simplified
mobile conferencing
Intelligently minimized WAN
bandwidth between geographically
dispersed teams Simplified and improved
administration
Availability
Target GA Q2 CY2012
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3-way call established on
an MCU intelligently
selected by TelePresence
Conductor
Two way call in progress
An incoming
call from a
third person
Activate
MultiWay
Original call on holdA better MCU-based
experience
for mobile workers
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Cisco Confidential 18 2010 Cisco and/or its affiliates. All rights reserved.
1 x HD
Cisco TelePresenceConductor
Appliance Cluster
Brings dispersed
teams together
Delivers bandwidth
optimization
Scales your
conferencing
deployment
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New Features
New screen layouts optimized formobility
Increased scale up to 96 screens in
a conference
Low cost entry point TS7010
Customer Benefits
High-quality, easy-to-view video for
mobile conferencing users
Increased scale and reach,
regardless of location, at lower cost
Predictable, high quality conferencing
experience
Availability
Target GA Q3 CY2012
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New views
optimized for
mobile workers
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144 HD Screens per MSE8000 Chassis216 HD Screens per MSE8000 Chassis
16 HD Screens per Blade24 HD Screens per Blade
64 HD Screens per Conference96 HD Screens per Conference
HD 720p scale
- more for less
HD 720p price per
port decreased by
44%
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New Features
IP Phone Support: Cisco IP Phone 9900 supported with 360p video
Audio only for Cisco IP Phone 7900 series or voice only
outside callers
Virtualization enhancements including multi-app
support
Network Multipoint allowing for large scalemeetings, scheduled or ad-hoc
Customer Benefits
Greater return on investment for multipoint
conferencing using standard desktop IP Phones
Increased flexible, resilient and reliabilityimplementations with virtualization
Scale to 100+ TelePresence endpoints in a
meeting
Availability
Target GA Q2 CY2012
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Flexibility
Resilience
Reliability
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Increased ROI
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What is SVC?SVC is an alternative method for decoding and encoding video
Some companies are proposing conferencing
approaches that utilize traditional SVC technology
Three benefits are often cited in the telepresence and
conferencing world in relation to SVC:Superior resilience of video to packet loss
Ability to support large scale multipoint conferencing
Decreased infrastructure costs
Ciscos Unified Conferencing Strategy supports all this
and more...
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Customer
Challenge
SVC
Good mechanisms for error
resilience
SVC does address some
aspects of scale
Interoperability at highquality requires transcoding
gateways
Can use low-cost
infrastructure in homogenous
deployments
Does not simplify use, nor
provide a consistent user
experience
Cisco Unified Conferencing
Same mechanisms in standards
based video - resilience without
losing interoperability
Cisco architecture provides a
level of scale that goes beyond
current SVC deployments
Broadest interoperability in theindustry for better connectivity
and investment protection
Optimize infrastructure /BW
costs with intelligent
switching/transcoding
Focus on an improved user
experience across transcoding,
switching, cloud, on-prem
Reliability and
Predictability
User
Experience
Scalability
Any-to-any
Cost
Efficiency
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