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Market expansion through market penetration
via haulage division : A study of Century Total Logistic Bhd
Presented By:
Salasiah Binti Bahrin
2008278234
BBA (Hons) Marketing Part 6
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Background of company.
Haulage operation
Problem Statement
Objectives of Study
Issue
Literature Review
Research MethodolgyHow CTL market their haulage services?
Recommendation and conclusion.
Contents
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The Group's principal activity is providing
logistics solutions.
Committed to continue and expand their
efforts to further involve in domestic andoverseas operations.
Offers the unique value added solution that
optimizes supply chain
employs more than 600 employees
Company Profile
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Corporate profile
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Corporate identity
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Board of Directors
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Oil & Gas Logistics
Supply Chain Management
International Freight Forwarding
Transport Management & Distribution
Procurement & Assembly Services
Warehouse Management Services
Halal Logistics Services Integrated Logistics Management
Business services
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Port of Discharge Customer
Premise
MT Container
Depot
Import Operation
Export Operation
MT Container
Depot
Customer
Premise
Port of Loading
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Delays of delivery of goods and containers
Inefficiency of Depot and Port operation
Breakdown of two or more trucks
Unpredictable road condition
Distribution Matter
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Continue
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Lack of staffs skill
Inefficiency in monitoring cost
Inefficiency of monitoring claims
Slow computering system
Lack of reputation
Poor services (Lack of Monitoring haulage operation.
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The objectives of Century are to perform efficientand responsible business activities to enhance the
interest and quality of life of our stakeholders.
To establish how strategy such as market expansion
through penetration will expand to the new market.
To establish the strategic promotion as preferredalternative of diversification towards growth
strategies.
Objective
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To many logistic company in the market
provide the haulage services
Competitive pressure.
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Increase the cost of operation and increase
price offering to the customer
Rising fuel cost
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Tariff
Liberalization of Haulage industry
Government Regulation
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Market Definition.
Market is the place where price is
determined.
In other words,A market is the collectionof buyers and sellers that, through their
actual, or potential interactions,determine the price of a product or set ofproduct.
Definition Market
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Market Penetration is the business focuses on
selling existing products in existing markets
to increase market share. This can be
achieved by introducing loyalty schemes to
increase purchasing by existing customers.
Market expansion
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Market penetration occurs when a company
enters/penetrates a market with current
products. The best way to achieve this is by
gaining competitors' customers (part of their
market share). Other ways include attracting
non-users of your product or convincing
current clients to use more of your
product/service (by advertising etc).
Market penetration
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Research methodology
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How CTL do market penetration for haulage
division?
Findings
Expand haulage business through
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Melaka
Kuantan, Pahang
Expand haulage business throughopening a new branch
dditi l i d id l d
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sustain the overcapacity that facing by CTL
additional prime mover and side loader
H l l l i ti id f H l l T t ti
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There is no mixing of Halal goods with non-Halalgoods in case of bulk shipments.
There should be no mixing of Halal goods withboth severe and medium najs in one container or
common transportation storage. There is no mixing of Halal goods with non-Halal
goods in one pallet and/or load carrier.
There is a physical segregation of Halal cargofrom non-Halal cargo through tertiary packaging(such as shroud, shrink wrap) or containerisation.
Halal logistics provider for Halal Transportation
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Focusing 3 division only which is
Forwarding
Haulage
warehouse
Integrated Logistic services
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storage container
Parking lorryStaging
lading
Opening Yard Operation
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Cross border of CTL
china
Thailand
India
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Generate Revenue
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Quality of containers delivered (time base)
and customer satisfaction.
Monitoring cost efficiently
Managing Claim efficiently Increase the reputation of CTL haulage
Use the efficient security and computer
system
Recommendation
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Nowadays there are too much competitors
for the logistic industries. CTL should ensure
their services that they offer to the customer
can satisfy the customer. Besides that, they
should currently renew and introduce a new
haulage services, change the strategy
implementation and improve services from
time to time to ensure customer loyal to the
services.
Conclusion
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Prepared by Salasiah Binti Bahrin
15 Apr i l 2010
Century Logistics Holdings Berhad (424341-A)
P. O. Box 9342008 Port Klang
Selangor Darul Ehsan
Tel: (603) 3375 5888 Fax: (603) 3375 5969
E-Mail: [email protected]
Web Site: www.century.com.my
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