IMPORTANCE OF PAPER FOR THE DIGITAL NATIVES (18 – 24)

Maxime Carpentier0475 89 34 86maxime.carpentier@zerocopy.be

On what medium do students spend most

of their time?

On what medium do students spend most

of their time?Study

material

69%

On what medium do students spend most of

their time?Study

materialSocialmedia

69% 31%

Do students still study on paper?

Do students still study on paper?Preference

for paper

92%

Do students still study on paper?Preference

for paper

92%

8%Preferencefor digital

Do students still print?

YES, MORE THAN EVER, BECAUSE OF THE DIGITALIZATION

Free printing for studentsin return for targeted advertising on their prints

HOW DOES IT WORK

Make an account

Go to a Zerocopy printing point

Upload your documents

WHO ARE THE ZEROCOPY STUDENTS?

41% 59%22% 14% 17% 42% 3%

39% 32% 20% 3% 6% 56% 21% 21% 2%

1 STE BA

CHEL

OR

2 DEBA

CHEL

OR

3 DEBA

CHEL

OR

MAST

ER

LEUV

EN

GHEN

T

ANTW

ERP

BRUS

SELS

HASS

ELT

LOUV

AIN-

LA -N

EUVE

LIèGE

NAMU

R

MONS

TOTAL48.310FLANDERS: 73%WALLONIA: 27%

Trans

ition

Year

WHERE CAN STUDENTS PRINT FOR FREE?

31 Zercopy printing points in whole Belgium

WHEN DO STUDENTS PRINT?

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

1st Oct 1st Nov 1st Dec 1st Jan 1st Feb 1st Mar 1st Apr 1st May 1st Jun

NUMBER OF USERS

10.000

17.000

26.000

48.000

'12-'13 '13-'14 '14-'15 '15-'16

738.896

1.610.642

2.559.946

7.149.067

544.936 1.187.849

1.961.711

5.272.438

'12-'13 '13-'14 '14-'15 '15-'16

NUMBER OF ADS DISPLAYED• Online Ads• Print Ads

HOW CAN ADVERTISERS REACH THE STUDENTS?

In-course Banners Full pages inserted Online Home-Page-Take-Over

WHO REACHES THE ZEROCOPY STUDENTS?Consumer Goods SensibilizationEmployer Branding

WHAT’S NEXT

LaunchThe Netherlands

3rd PARTY PRINTER SHARING

SCALE INTERNATIONALLY

reach students effectively

Maxime Carpentier 0475 89 34 86 / maxime.carpentier@zerocopy.be