What have you learned from your audience feedback?

Ellen Brooking

Pre ProductionDuring my pre production I conducted a questionnaire which allowed me to see what the audience wanted from the product which helped

me to develop a product that fitted to their needs and wants. By conducting the questionnaire I was able to look at every aspect of my

project allowing my pieces to apply and fit the audience with what they wanted.

Through my questionnaire I looked at the visual and the contextual side of all my pieces which really helped me to gain an understanding of what the audience truly wanted and how I could apply my results to

my secondary research to create a extremely successful product. Through the collection of all my research and especially my primary

research and audience feedback I was able to highlight what I needed to create and how I could encompass it into my products. One of the

main benefits of conducting audience feedback work was that it allowed me to look at every area which I think really helped me to

improve the standard of my work whilst also creating a product that would appeal to my audience in a specific style. The questionnaire also

allowed me identify my target audience which really helped me to focus the narrative and style in my production pieces which ultimately

allows my products to appeal to my audience more create a target specific piece rather than a piece that some of the target may like.

Under 1625%

16-2060%

21-2510%

26-305%

Age Range

Full Time

Student65%

Part Time

Student20%

Part Time

Worker10%

Unempoloyed5%

Employent Status

Post Production

After I had completed my main task and ancillary task I showed my products to people who would fit in my target audience

which allowed me to see if I had effectively created a product that fulfilled the needs and wants of my target audience. After creating a focus group which fulfilled the criteria of my target

audience I asked them a couple of questions which allowed me to gather their thoughts and opinions on the products that I

have created. I asked them a couple of questions which allowed me to gain a better insight into what they though of the product as well as how they thought the products worked together as a completed package. I asked some select questions and here are

the responses that I was able to collect.

Ancillary Tasks In my questionnaire I asked my target audience their opinions on different aspects of the ancillary task I created

which allowed me to see how the product appealed the audience and how it could be improved to ensure that the audience needs and wants are cared for. One of the main

points that I was able to obtain from my questionnaire is my target audience opinion on whether the ancillary tasks work

well together My audience all said that they think the product work well together to create a complete

appearance; many pointed out the use of the sea and the models as a piece that really helped to connect the pieces. The use of the blue and green colouring was mention a lot which allowed me to see that the use of a house style and

theme really worked to create a successful style within the work.

The audience feedback also allowed me to identify that the use of the

images helped to create a theme throughout the work. The style of the ancillary tasks helps to create an overall feel which my target audience

thinks works well to highlight the style. My target audience seemed to be split whether the layout and style was to simple or whether it fitted the style of the product. However all of my target audience agreed that the images used fitted the style and themes within the product whilst also

repeating how the product work well together as a whole visually.

Main TaskMy target audience all seemed enjoyed the use of a narrative within the video however some felt that it lacked a full plot. They also commented on the use of different colouring within the music video and the use of different shot types as they though this

worked well to continue the pace when asked about the pace. They also stated that they though that the use of different locations helped to create diversion within the video. A lot of the people I asked like the

use of the first location shown as they thought it reflected the youth and the style of the music video

as well the transition from colour to monotone when the mood of the scene changed.

When asked about the choice of music some of the people though the music was a little boring and that it never climaxed however a couple of people stated that they thought the pace, music

and narrative worked well together to create an interesting video. One of the people I asked stated that they thought the music video was predominately aimed at females due to the plot

and style which suggests that my audience has been made more specific to a particular audience. The people I asked all stated that they though the use of different colouring helped to

exaggerate the mood and the equilibrium within the video.