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Analysis Cell phone
industry
GROUP MEMBERS :-
MANISH DIWALE 85
PRASHANT JADHAV 88
PRASHANT PAWAR 109
INTRODUCTION
An electronic telecommunications device.
Mobile phones connect wireless communications network through radio wave or satellite transmissions.
Most mobile phones provide voice communications,SMS, MMS,provide Internet services such as Web browsing and e-mail.
HISTORY
On April 3, 1973, MARTIN COOPER, a
MOTOROLA researcher and executive,
made the first analogue mobile phone
call.
That phone, is more than a foot long,
Weighed almost 2 pounds, and cost
$3995.
Known as the Motorola dynatac 8000x.
Its battery could provide 1 hour of talk
time.
Its memory could store 30 phone
numbers.
RankCountry or region
Number of mobile phones
Population% of
populationLast updated
— World Over 5 billion 6,909,500,000 2010
1 China 906,800,000 1,341,000,000 67.1 June 2011
2 India 851,695,668 1,210,193,422 71.11 June 2011
3 United States 302,947,098 310,866,000 96 Dec 2010
4 Russia 220,550,000 142,905,200 151.9 February 2011[
5 Brazil 217,300,000 190,732,694 111.6 June 2011
6 Indonesia 168,264,000 237,556,363 73.1 May 2009
7 Japan 107,490,000 127,370,000 84.1 Mar. 2009[
8 Pakistan 108,894,518 171,901,000 65.4 Jun 2011[
9 Germany 107,000,000 81,882,342 130.1 2009
10 Nigeria 90,583,306 140,000,000 64.7 Feb. 2011
Industry TelecommunicationsInternetComputer software
Founded Tampere, Finland (1865)incorporated in Nokia (1871)
Founder(s) Fredrik IdestamLeo Mechelin
Headquarters Espoo, Finland
Area served Worldwide
Key people Jorma Ollila (Chairman)Stephen Elop (President & CEO)
Employees 132,430 (end 2010)
Website Nokia.com
Type Joint venture
Industry Telecommunications
Founded October 1, 2001
Headquarters Hammersmith, London, United Kingdom
Area served Worldwide
Key peopleHoward Stringer (Chairman)Bert Nordberg (President)
Employees 8,450 (as of April 2010)
Website sonyericsson.com
Industry Telecommunications
Founded Seoul, South Korea (1977)
Headquarters Suwon, South Korea
Key people Geesung Choi, President
Revenue 21 Billion USD (2007)
Net income $ 2.3 Billion USD (2007)
Website Samsung consumer.com
Lee-kun-hee
MARKET MIX
Price
Place
Promotions
Product
PERFORMANCE OF CELL PHONE
STRENGTHS
Corporate brand.
Complexity improves its competitive position.
Design, the branding & technology.
Backward compatibly – protection from Japanese onslaught.
Lending personality of its products (fashion statement).
Effective advertisement & market communication.
WEAKNESSES
Lapse has open up space for smaller competitors.
Ericssion –king of wireless infrastructure.
Design to market takes more time
Potential threat from Microsoft's entry into mobile telephony.
Defective battery BL5C
OPPORTUNITIES
Feature-loaded phone to act as an offset.
Providing value at responsible lifetime cost.
Life style marketing & segmentation.
Building worldwide supplier network.
Preempting competitors in critical market
THREATS
Biggest threat –”complacency”.
New competitors with different skill & brand challenge.
3G will increasing competition between suppliers.
Cheaper midrange models from Motorola & others.
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