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Date post: 13-Jul-2015
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Welcome App Proposal by Amanda Bentley Amanda Bentley App Research and Development
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Page 1: Presentation1

Welcome

App Proposal by Amanda Bentley

Amanda Bentley App Research and Development

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Observed Unmet Need or Desire

There is a need for help creating and organizing a plan to live a healthy lifestyle with a busy, ever changing schedule.

Amanda Bentley App Research and Development

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Ethnographic Research Observation

The group observed during ethnographic research consisted of males and females enrolled in college.

Amanda Bentley App Research and Development

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Photos from Ethnographic Research

Amanda Bentley App Research and Development

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Photos from Ethnographic Research

Amanda Bentley App Research and Development

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Photos from Ethnographic Research

Amanda Bentley App Research and Development

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Photos from Ethnographic Research

Amanda Bentley App Research and Development

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Photos from Ethnographic Research

Amanda Bentley App Research and Development

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Photos from Ethnographic Research

Amanda Bentley App Research and Development

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Video from Ethnographic Research

Amanda Bentley App Research and Development

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Interview of Extreme User

Amanda Bentley App Research and Development

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Take-Away from Interview

• Difficult to “streamline” health routine

• Benefit of downloading one app versus three or four

• Very few healthy meals students can make when on campus

• Would be good to know best exercise options with available time

• Good way to keep on track with goals

Amanda Bentley App Research and Development

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Further Observations

• A healthy lifestyle is hard to maintain during college with a busy schedule

• Even with a schedule, other tasks often get in the way and take the easy way out

• Difficult to start exercise routine with little time/ little knowledge about fitness levels

• Cooking seems complicated and students often don’t know healthy, simple recipes

Amanda Bentley App Research and Development

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Draft Idea for App

A multi-functional calendar app that organizes a healthy lifestyle for the user by syncing with their smartphone’s calendar app.

Amanda Bentley App Research and Development

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Draft Idea for App

The app would provide a healthy meal options according to food preferences and the time allotted, as well as meal tracking system.

Amanda Bentley App Research and Development

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Draft Idea for App

It would also provide the user with exercises personalized to the user’s schedule and fitness level.

Amanda Bentley App Research and Development

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Draft Idea for App

All would be synced to the users main calendar and fitted according to their schedule as it changes.

Amanda Bentley App Research and Development

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Ideas from Ideation Session

Amanda Bentley App Research and Development

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Ideas from Ideation Session

Amanda Bentley App Research and Development

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Ideas from Ideation Session

Amanda Bentley App Research and Development

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Ideas from Ideation Session

• Unmet need: – Easy way to schedule personalized exercise and

meal plan

• How the app would work:– Set preferences for exercise and meal options

before the app syncs with schedule and provides suggestions

• Who the app is for:– College aged students and young professionals

Amanda Bentley App Research and Development

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Research on Smartphone Apps

Amanda Bentley App Research and Development

Example of personalization for exercises Example of possible calendar layout

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Research on Smartphone Apps

BodySpace App: Social fitness app providing a complete system of workouts, exercise trackers, and “personal trainers”. Gives nutrition tips, but does not provide meal options or an area to log food and exercise.

Amanda Bentley App Research and Development

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Research on Smartphone Apps

Amanda Bentley App Research and Development

Example of meal options Example of possible meal log

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Research on Smartphone Apps

TwoGrand App: Food journal that gives ideas for healthy meals. Does not track exercise.

Amanda Bentley App Research and Development

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Research on Smartphone Apps

Many smartphone apps exist which give various options regarding health and fitness, but, For the most part, apps only focus on one or the other.

Amanda Bentley App Research and Development

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Research on Smartphone Apps

No other apps provide personalized options for exercise and meals according to the user’s schedule while also allowing for a full log of both exercise and meals. There are also no apps that give you extremely personalized recipe options that can be made within a certain time frame according to the user’s schedule.

Amanda Bentley App Research and Development

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Thank You

Amanda Bentley App Research and Development


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