Welcome
App Proposal by Amanda Bentley
Amanda Bentley App Research and Development
Observed Unmet Need or Desire
There is a need for help creating and organizing a plan to live a healthy lifestyle with a busy, ever changing schedule.
Amanda Bentley App Research and Development
Ethnographic Research Observation
The group observed during ethnographic research consisted of males and females enrolled in college.
Amanda Bentley App Research and Development
Photos from Ethnographic Research
Amanda Bentley App Research and Development
Photos from Ethnographic Research
Amanda Bentley App Research and Development
Photos from Ethnographic Research
Amanda Bentley App Research and Development
Photos from Ethnographic Research
Amanda Bentley App Research and Development
Photos from Ethnographic Research
Amanda Bentley App Research and Development
Photos from Ethnographic Research
Amanda Bentley App Research and Development
Video from Ethnographic Research
Amanda Bentley App Research and Development
Interview of Extreme User
Amanda Bentley App Research and Development
Take-Away from Interview
• Difficult to “streamline” health routine
• Benefit of downloading one app versus three or four
• Very few healthy meals students can make when on campus
• Would be good to know best exercise options with available time
• Good way to keep on track with goals
Amanda Bentley App Research and Development
Further Observations
• A healthy lifestyle is hard to maintain during college with a busy schedule
• Even with a schedule, other tasks often get in the way and take the easy way out
• Difficult to start exercise routine with little time/ little knowledge about fitness levels
• Cooking seems complicated and students often don’t know healthy, simple recipes
Amanda Bentley App Research and Development
Draft Idea for App
A multi-functional calendar app that organizes a healthy lifestyle for the user by syncing with their smartphone’s calendar app.
Amanda Bentley App Research and Development
Draft Idea for App
The app would provide a healthy meal options according to food preferences and the time allotted, as well as meal tracking system.
Amanda Bentley App Research and Development
Draft Idea for App
It would also provide the user with exercises personalized to the user’s schedule and fitness level.
Amanda Bentley App Research and Development
Draft Idea for App
All would be synced to the users main calendar and fitted according to their schedule as it changes.
Amanda Bentley App Research and Development
Ideas from Ideation Session
Amanda Bentley App Research and Development
Ideas from Ideation Session
Amanda Bentley App Research and Development
Ideas from Ideation Session
Amanda Bentley App Research and Development
Ideas from Ideation Session
• Unmet need: – Easy way to schedule personalized exercise and
meal plan
• How the app would work:– Set preferences for exercise and meal options
before the app syncs with schedule and provides suggestions
• Who the app is for:– College aged students and young professionals
Amanda Bentley App Research and Development
Research on Smartphone Apps
Amanda Bentley App Research and Development
Example of personalization for exercises Example of possible calendar layout
Research on Smartphone Apps
BodySpace App: Social fitness app providing a complete system of workouts, exercise trackers, and “personal trainers”. Gives nutrition tips, but does not provide meal options or an area to log food and exercise.
Amanda Bentley App Research and Development
Research on Smartphone Apps
Amanda Bentley App Research and Development
Example of meal options Example of possible meal log
Research on Smartphone Apps
TwoGrand App: Food journal that gives ideas for healthy meals. Does not track exercise.
Amanda Bentley App Research and Development
Research on Smartphone Apps
Many smartphone apps exist which give various options regarding health and fitness, but, For the most part, apps only focus on one or the other.
Amanda Bentley App Research and Development
Research on Smartphone Apps
No other apps provide personalized options for exercise and meals according to the user’s schedule while also allowing for a full log of both exercise and meals. There are also no apps that give you extremely personalized recipe options that can be made within a certain time frame according to the user’s schedule.
Amanda Bentley App Research and Development
Thank You
Amanda Bentley App Research and Development