Introduction

Social media is powering the world in ways many have never imagined. We can see new connections

being formed out of seemingly thin air. o Social Media has emerged as an important media in

the last 5 to 7 years.o Has created a mass revolution.o According to Forbes, 94% of corporate houses

utilize social media today.o Over 85% agree that social media has given their

business good exposure.o It is a strategic tool used to serve the organization’s

purposes.

SOCIAL MEDIA IS A

NECESSITY NOT A LUXURY

NOT JUST CORPORATE HOUSES, EVEN POLITICAL PARTIES ARE DEVELOPING STRONG ENGAGEMENTS THROUGH THE SOCIAL

MEDIA PLATFORM

LET US TAKE TWO FAMOUS POLITICAL ICONS

President Obama of the United States of

America

Prime Minister Narendra Modi of

India

 In the 2008 presidential campaign Barack Obama had more "friends" on Facebook and

MySpace and more "followers" on Twitter than his opponent John McCain.

Obama’s official website is barackobama.com

It is run by Chris Hughes, one of the three co-founders of Facebook and has been described

as a “sort of social network”.

Members of the site could also create blogs, post photos, and form groups through the

website.

 During the 2008 campaign, over two million accounts were created for the website local communities were organized on behalf of Barack Obama more than 20,000 events were organized through the website 400,000 articles were written in blogs 400,00 videos that supported Obama were posted to YouTube via the official website 35,000 volunteer groups were created $30 ml were spent by 70,000 people into their own fundraising webpages in the final 4 days of the 2008 campaign, 3 ml phone calls were made through the website’s internet virtual phone

So President Obama blew away the competition in the last election through his innovative use of social

media.

His campaign has been held up as one of the best examples of social

media.

Narendra Modi and Social Media

Modi has adopted Obama’s election campaign strategies and had also observed the

elections in Australia. Advocating best practices,

after Indianizing it.

Modi is 63, has 3.66 million followers on Twitter and has drawn more than a million volunteers to his campaign,

indeed a new development in a developing country like India.

Modi has targeted business executives, students and retirees living in gated communities

has engaged members of India’s growing middle class who in previous elections stayed home instead of waiting in

long, chaotic lines at polling stations is aggressively trying to reach out to India’s youth

By pursuing U.S.-style campaign strategies, including volunteer mobilization, social media outreach and

micro-targeting of various groups, the number of first-time voters has increased from 43 million in 2009 to 101 million, out of 814 million

eligible voters, according to the Election Commission of India.

Modi’s followers run war rooms in three cities, with social media and speechwriting teams that can fine-

tune his message for specific groups.

CASE STUDY:

Modi’s campaign encourages supporters to place a “missed call”

of support with their cell phones as a way to generate a telephone database.

The missed call is a common phenomenon in India; people ring a number and then hang up so they are not charged for the call but there’s a gentle

reminder that they telephoned. In this case, the campaign can text or call them

back with information.

SOCIAL MEDIA MANIA !!!

A Study by Nielson reports that:

46% of online users count on social media while making purchase decisions

50% of shoppers made purchases based on the recommendations on social media websites

71% of social media users are more likely to purchase products from brands that are connected on social media websites

Social media marketing does influence the generation of leads and thus increasing sales to the businesses

Fact 1

In 2013,

36% of marketers acquired customers via Twitter

52% via Facebook

43% via LinkedIn

Companies are using social media to promote branding, generate awareness, propagate advertising, build loyalty and trust

Value of Facebook fans for marketers as follows

(Millward Brown, 2010)

A potential source of insight 85%

Increased loyalty 85%

An increased change of advocacy/ recommendation

80%

A deep level of engagement with the brand 75%

A visible sign of the brand’s popularity 50%

Increased long-term spend on the brand 45%

Increased short-term spend on the brand 15%

Fact 2

SOCIAL MEDIA PROOF

MYTH# - YOU CAN’T BUILD MASS RELATIONSHIPS

YES, YOU CAN

IF YOU KNOW HOW ...

Twitter Mania

Benefits of Social Media Engagement -

Bidirectional Relationship

Cost Effectiveness

Direct Contact

Permission Marketing

Targeting

Innovation

THE USE OF SOCIAL MEDIA

AS A TOOL FOR BRANDING

DEPENDS ON BUILDING

STRONG ENGAGEMENT

ONE OF THE GOLDEN RULES OF ENGAGEMENT IS TO BE HONEST AND ACCOUNTABLE

BEING TRANSPARENT IS IMPORTANT

BEING INTERCONNECTED IN ONE WAY OR THE OTHER, LIES IF ANY ARE EASILY DETECTABLE

MUST BEAR IN MIND, NEGATIVE PUBLICITY SPREADS LIKE WILD FIRE

SOCIAL MEDIA PLATFORM

Popular Social Media Platforms

PLATFORM ORIENTATION COMMUNICATION TYPE

FACEBOOK SOCIAL CASUAL

LINKEDIN BUSINESS PROFESSIONAL

TWITTER CONTENT – FOCUSED

PROFESSIONAL – CASUAL

BLOGS CONTENT/ OPINION

INFORMATIONAL

VISUALS ON SOCIAL MEDIANO DOUBT, WE ARE MOVING TOWARDS A MORE

VISUAL MARKETING WORLDConsumers prefer consuming Visual Content to

reading blocks of text

FACEBOOK, PINTEREST & INSTAGRAM – Have flourished in the past year & continue to do so

Beautiful content & magnificent designs have largely fuelled the visual marketing category on Social Media

Nowadays, almost all businesses are learning to - ‘SHOW’, NOT ‘TELL’

CONTENT v/s VISUAL IMPACT

Brands transition from Blogs to Facebook updates resulted in posts becoming shorter

TWITTER shortened posts to 140 characters

PINTEREST is based solely on visual communication

People are fascinated by this trend of visuals

Smart Phones

With the advent of Smartphones’, people are trying to engage more on social

media through theirsmartphones.

Consumers now have realized that clicking pictures while they are on the go

is less tiresome than actually typing an update

on a keyboard

THANK YOU!!!