Date post: | 29-Jan-2015 |
Category: |
Self Improvement |
Upload: | rana-shamsher-jang |
View: | 114 times |
Download: | 2 times |
Consumer Decision Making Process:
Buying A Car
Shamsher Jang ,F-44
Sujay K.M. F-40
Consumer Profile
Middle aged women Lives in Noida Expected monthly income 35000+ Been Driving Tata Indica Diesel for 4 years Nuclear Family having toddler Daily drives atleast 25 kms. Faces parking problem at workplace.
Fuel Efficient Less maintenance Good After Sales Service More Space Internally Price range 4,00,000-5,00,000 Spatial convenience for servicing Safety Comfort
Need Recognition
Respective Company sites Zig wheels Carwale.com Autos. Max about.com Auto Car India.com Overdrive
Information Search
Based on different parameters Many Cars
were evaluated some are: Ford Figo Chevrolet Beat Maruti A-Star, Ritz, Swift, Wagon-R Fiat Punto Hyundai i 10
Evaluation of Alternatives
:
A Star ZXI Ritz Vxi Bs 4 i-10 Figo 1.2 ZXI Beat Wagon R
Fuel Economy
15km/ltr 16km/ltr 16.8km/ltr 15.6km/ltr 14.5km/ltr 18.9km/ltr
Engine type K10B K12M drive by wire technology
Irde 1.1 In line engine S-TEC II 16V K Series
Power steering
yes yes no yes yes yes
Ground clearence
170 mm 170 165mm 168mm 165mm 165mm
Price(Ex- show room)
4,18,000 4,35,616 4,23,000 4,08,600 4,75,000 4.,18,765
Dual Air-Bags Yes No yes No No yes
Turning radius (mtrs)
4.7 4.7 4.7 4.9 4.8 4.6
anti lock braking system
yes yes yes no no yes
A Star Ritz Vxi Bs 4 i-10 Figo 1.2
Duratec ZXIBeat Wagon R
Central locking
Yes Yes Yes Yes Yes Yes
Child Safety Lock
Yes Yes Yes No No Yes
Power Window
yes yes no yes yes Yes
Rear Defogger Yes No No Yes Yes Yes
Comparison:
Our recommendation
Wagon R vx I:
Why Wagon-R Vx i
Excellent Safety and Security Features Highest Fuel Efficiency Good After Sales service as this car is been in
the market for a very long time. Largest number of service stations and
dealers. 30 dealers in Delhi & 3 dealers in Noida Low turning radius- best suited for
metropolitan cities (4.6 mtr)
According to the recent
CSAT survey by the JD Power
Major factors considered: Enthusiasm of the sales
people and dealers The ability to understand
the Customers
Company Ratings/1000
Maruti Suzuki
819
Honda 816
Skoda 812
Other alternatives
We can further look into the 2nd hand Market: Maruti True Value Mahindra First Choice
The evaluation of the vehicles are done by the representatives in the customer’s place itself.
High brand image. Offers guarantee for their vehicles
Post Purchase Dissonance
To ward off This phenomenon We can offer you this:
You can check the consumer reactions after having Wagon-R at Mouthshut.com. Most of them are highly praising.
Also this Brand is been in the market for very long time (since1999).So This brand has evolved over the time.
JD Power has also spoken highly of Maruti suzuki After Sales service. So, You can Relax!!