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NAME : ZAHID AHMADQUALIFICATIONS: MASTERS IN MASS COMMFROM UOSSPECIALIZATION: PR & ADVERTISING I AM HERE IN E-MARKETING DEPARTMENT AS CONTENT WRITER ON TRIAL
TOPIC MARKETING CAMPAIGN
OUTLINES
WHAT IS CAMPAIGN
WHAT IS MARKETING
WHAT IS MARKETING CAMPAIGN
ELEMENTS OF MARKETING CAMPAIGN
HOW TO LAUNCH A MARKETING CAMPAIGN \ PLAN
WHY I JOINED SKYLITE?
QUESTIONS?
WHAT IS CAMPAIGN?
Definition Complete, planned course of action
formulated to achieve defined objectives in marketing, public relations, quality enhancement, revenue generation, safety standards, etc.
KEY POINTS
1,COMPLETE, 2, PLANNED, 3, OBJECTIVE
4, ACHIEVE
WHAT IS MARKETING
DEFINITION The management process through which goods and services move from
concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
4 P’S 1 PRODUCT 2 PRICE 3 PLACE 4 PROMOTION
PRODUCT INVOLVE WHAT IS THE PRODUCT\SERVICE\IDEA
PRICE = PRODUCTION COST+PROFIT= PRICE
PLACE, PLACE REFERCE TO WHAT IS OUR TARGET MARKET WHERE TO ENGAGE THE TRADE
PROMOTION MEANS THE STRATEGIES HOW TO SELL AND HOW TO TELL
WHAT IS MARKETING CAMPAIGN
DEFINITION
Specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements. The campaign doesn't have to rely solely on advertising, and can also include demonstrations, word of mouth and other interactive techniques.
KEY CONCEPTS
TIME BOUND (GIVEN TIME PERIOD ) SPECIFIC NOT GENERAL( PARTICULAR
BRAND) DESIGNED AND PLANNED SERIES OF STEPS DIFFERENT MEDIUMS (MEDIA) WE HAVE
RANGE FROM INTERPERSONAL TO MASS MEDIA SUCH AS ELECTRONIC,PRINT,INTERACTIVE OR BENNER MEDIA, STATIC MEDIA BILLBORDS ETC
DIFFERENT TECHNIQUES ADVERTISMENT (FULL CAMPIGN) PUBLIC RELATIONS (FULL CAMPAIGN,
NEWS LETTER, PRESS RELEASE ) PROMOTIONAL TOOLS GIFTS .TOKEN COUPIN DISCOUNTS,
DIRECT MARKETING.SEARCH ENGINS OPTIMIZATIONS (SEO) E-MARKETING CONTENT WRITING
ELEMENSTS OF MARKETING CAMPAIGN
1. RESEARCH (SITUATION ANALYSIS)2. OBJECTIVES3. STRATEGY4. EXCECUTION 5. EVALUATION
SITUATION ANAYSIS
DEFINITION Situation analysis refers to a collection of methods that
managers use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business environment.
TECHNIQUES OF SITUATION ANALYSIS
1 SWOT ANALYSIS 2 PEST ANALYSIS 3 5C’S ANALYSIS 4 SMART ANALYSIS
SWOT ANALYSIS
S= STRENGTHS W= WEAKNESSESO= OPPORTUNITIES T= THREATS
OBJECTIVES
WHAT IS TARGET AUDIENCE WHAT IS PROFIT TARGETTRADE STRATEGYHOW TO ACHIEVE OBJECTIVES TECHNIQUES THAT WE NEED TO USEHOW TO SELL AND TELL
EXCECUTION
IMPLIMENTATIONS OF OBJECTIVES AND STRATEGY
WHAT THE MEDIA TO BUYSTARTING POINT ALL THE PRACTICAL WORK
EVALUATION
MEASUREMENTS OF OUR PERFORMANCE TO CHECK THE EFFECTIVENESS OF OUR
CAMPAIGN TO WHAT EXTANT WE ACHIEVED GOALS WHAT THE NEGATIVE POINTS OR
WEAKNESSES WHAT THE POSITIVE POINTS AND
STRENGTHS
HOW TO LAUNCH MARKETING CAMPAIGN
INTRODUCTION DEFINE OUR OBJECTIVES DEFINE OUR TARGET AUDIENCE DEFINE THE STRATEGY PRACTICAL IMPLIMENTATIONS EVALUATION
WHY I JOIN SKYLITE?
AS I AM DOING MASTERS IN MASS COMUNICATIONS SO MOST OF ITS FIELDS ARE RELEVANT TO MY DEGREE
AND SKYLITE IS PROFESSIONAL ORGNIZATION SO I WANT TO IMPLIMENT MY THEORATICAL IDEAS