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UNIT 5: PROFESSIONAL DEVELOPMFOR STRATEGIC MANAGERS

Strategic Goals an Directions Mconal

A"in#e$i Ol%&a#in"a 'o(n)Ass%$e Regional $anager*

(Stanfords college, Birmingham campus) January, 2014


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CONTENTS• Intro%ction

• Mission State$ent

•Core Goals: Strategic Goals an O+,ecti-es

• Strategic Directions

• Unite States Mar"et

• E%ro.e Mar"et

• Asia/.aci0c1 $ile east an A!rica $ar"ets

• Strategic Plans

• Personal S"ills

• Pro!essional S"ills

• Re!erences


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INTRODUCTION

• T(e McDonal2s Cor.oration is t(e n%$+er oc(ain o! (a$+%rger !ast !oo resta%rants1 ser

$illion c%sto$ers ail

• Found

• Headquarters: Oa" roo"1 Illinois1 Unite

• CEO:

• Founders: Ma%rice an


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MISSION STATEMENT

;To +e o%r c%sto$ers< !a-o%rite .lace an &a# tan rin"7 O%r &orl&ie o.erations are alignearo%n a glo+al strateg# calle t(e Plan to =in1center on an e>ce.tional c%sto$er e>.erience ?

Peo.le1 Pro%cts1 Place1 Price an Pro$otion7 =co$$itte to contin%o%sl# i$.ro-ing o%r o.eraan en(ancing o%r c%sto$ers< e>.erience2 )McD@98*7


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STRATEGIC GOALS

7Place t(e c%sto$er

e>.erience at t(e coreo! all &e o

STRATEGIC O'ECTIV

7 O%r c%sto$ers are t(e reason !or o%r e>istence$onstrate o%r a..reciation +# .ro-iing t(%alit# !oo an s%.erior ser-ice in a clean1 &en-iron$ent1 at a great -al%e7

CORE GOAL: BUALIT1 SERVICE1 CLEANLINESS AND VALUEFOR EAC AND EVER CUSTOMER1 EAC AND EVER TIME


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7C

@7Co$$itte to o%r

.eo.le

@7 =e .ro-ie o..ort%nit#1 n%rt%re talent1 e-elre&ar ac(ie-e$ent7 =e +elie-e t(at a tea$ini-i%als &it( i-erse +ac"gro%ns an e>.toget(er in an en-iron$ent t(at !osters res.e(ig( le-els o! engage$ent1 is essential to o%r

s%ccess7

GOALS O'ECTIVES


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7C

7 elie-e in t(eMcDonal2s S#ste$

87 O.erate o%r +%sinesset(icall#

7 O%r +%siness $oel1 c(aracterise +# o%r Ht(o! o&nerJo.erators1 s%..liers1 an co$.an# e!o%nation1 an +alancing t(e interests o! all "e#7

87 So%n et(ics is goo +%siness7 At McDonal2so%rsel-es an con%ct o%r +%siness to (ig( st!airness1 (onest#1 an integrit#7 =e are ini-iacco%nta+le an collecti-el# res.onsi+le7

GOALS O'ECTIVES


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7C

57 Gi-e +ac" to o%rco$$%nities

37 Gro& o%r +%siness.ro0ta+l#

5. We take seriously the respo

that come with being a leadour customers build better

communities, support Rona

McDonald House Charities

leverage our sie, scope an

to help make the world a be

!. McDonald"s is a publicly trcompany. #s such, we wor

sustained pro$itable growth

shareholders. %his re&uires

continuous $ocus on our cu

and the health o$ our system

GOALS O'ECTIVES


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7C

K7 Stri-e contin%all# to

i$.ro-e

'. We are a learning organiataims to anticipate and respo

changing customer, employ

system needs through consevolution and innovation.

GOALS O'ECTIVES


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STRATEGIC DIRECTIONS

McDonal2s strategic .lan is calle ;.lan to &in27 T(e coo! t(is .lan is !or McDonal2s to not +e t(e +iggest !ast !

resta%rant c(ain1 +%t to +e t(e +est !ast !oo resta%rantMcDonal2s tries to ac(ie-e t(is +# a..l#ing t(e 0-e P2s

7 Peo.le1

@7 .ro%cts1

7 .lace1

87 .rice an

57 .ro$otion7

Along &it( t(is o%r 0r$ also incor.orate geogra.(ic stra.lans7


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UNITED STATES MARET

• In t(e U7S71 McDonal2s strategic .lan contin%es to !oc

+rea"!ast1 c(ic"en1 +e-erages an con-enience7 T(ese

t(e core areas in t(e Unite States7

• McDonal2s (as la%nc(e t(e So%t(ern St#le C(ic"en

!or +rea"!ast an t(e So%t(ern St#le C(ic"en San&ic(

l%nc( an inner7• In t(e +e-erage +%siness1 McDonal2s starting intro%

ne& (ot s.ecialt# coee oerings on a $ar"et/+#/$ar

+asis7


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EUROPE MARET

• McDonal2s %ses a tiere $en% a..roac(7 T(is $en%

!eat%res:

Pre$i%$ selections1

Classic $en%1 an

E-er#a# aora+le oerings7

T(e# also co$.le$ent t(ese &it( ne& .ro%cts an li$ti$e !oo .ro$otions7


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ASIA/PACIFIC1 MIDDLE EAST AND AFRMARETS

• McDonal2s strategic .lan is !oc%se aro%n:

Con-enience1

rea"!ast1

Core $en% e>tensions an

Val%e7


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McDonals incor.orates organiational strategic .lans &incl%e

o etter resta%rant o.erations1o Placing t(e c%sto$er 0rst1

o Men% -ariet# an

o e-erage c(oice7

=it( McDonal2s o-erall strategic irection an itsgeogra.(ical strategic .lans $a"e McDonal2s glo+al +rgain a -er# (ig( t%rno-er rate an $ore .ositi-e 0nancres%lts till ate7


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PERSONAL SILLS

• Sel! Con0ent

• Co$$%nication S"ills

• Decision Ma"ing

• Manage$ent S"ills

• Pro+le$ Sol-ing

• Creati-e S"ills


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PROFESSIONAL SILLS

• Leaers(i. S"ills

• Leaing an Mentoring S"ills

• Co%nselling S"ills

•

Coac(ing an Mentoring S"ills• A..l#ing Occ%.ational Stanars to Ienti!#


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TAN OU

REFERENCES


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REFERENCESAns&ers )@98* What are the Aims and !"ecti#es of $c%onalds& onlineQ (tt.:JJ&i"i7ans&ers7co$JBJ=(ataret(eai$sano+,ecti-eso!McDonticle=(ataret(eai$sano+,ecti-eso!McDonals 4 'an%ar# @9

For+es )@98* $c%onald's ecipe for Success Brought e* + to the -a!

a-aila+le !ro$ (tt.:JJ&&&7!or+es7co$JsitesJe+ora(l,aco+sJ@9@J9J@@J$reci.e/!or/s%ccess/+ro%g(t/ne&/ceo/to/t(e/ta+leJ 4 'an%ar# @98Q

McDonals )@98* $ission . /alues onlineQ a-aila+le !ro$(tt.:JJ&&&7a+o%t$conals7co$J$cJo%rco$.an#J$issionan-al%es

'an%ar# @98Q

McDonals )@98* +ompany role onlineQ a-aila+le !ro$

(tt.:JJ&&&7a+o%t$conals7co$J$cJin-estorsJco$.an#.ro0le7(t$l @98Q

McDonals )@98* What $aes $c%onald's& onlineQ a-aila+le !ro$(tt.:JJ&&&7$conals7co7%"J%"(o$eJ&(at$a"es$conalsJ%estionsJr%+sinessJ+%siness/strateg#J&(at/are/t(e/+%siness/ai$s/an/o+,ecti-es/!or/$t(e/%"7(t$l 4 'an%ar# @98Q

McDonals )@98* 3our $c%onalds Journey Starts 5ere onlineQ a-aila+le !(tt.:JJ&&&7a+o%t$conals7co$J$cJst%entone7(t$l 4 'an%ar# @

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