Presentation1of MGT 325

8/7/2019 Presentation1of MGT 325

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Prepared byPrepared by:: Kabiru Ahmed Shahir A2511474Kabiru Ahmed Shahir A2511474

SyarahSyarah SyazwaniSyazwani TucimanTuciman

881013881013--1313--50125012

JeneiveJeneive liewliew chiawchiaw yeeyee 881123881123--

1313--50485048

Prepared for:Prepared for:

Mr.Mr. AwangAwang YusopYusop AdomAdom


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The Executive SummaryThe Executive Summary

Starbucks coffee is fastStarbucks coffee is fast--food coffee restaurant that offersfood coffee restaurant that offers

high quality roasted coffee beans and coffee basedhigh quality roasted coffee beans and coffee based

drinks since we opened the company in 2009 for a yeardrinks since we opened the company in 2009 for a year

now it has been serving high quality coffee to itsnow it has been serving high quality coffee to itscustomers and has become a wellcustomers and has become a well--known brand ofknown brand of

coffeecoffee

Having competitors in the market like coffee bean andHaving competitors in the market like coffee bean and

other little coffee shop help us remind our selfs that weother little coffee shop help us remind our selfs that weare not the only coffee shop in the business and we needare not the only coffee shop in the business and we need

to keep our standard therefore focusing on our goals andto keep our standard therefore focusing on our goals and

objectives, working very hard with our deducted staffsobjectives, working very hard with our deducted staffs

and management we will make Starbucks the leadingand management we will make Starbucks the leadingcoffee maker in marketcoffee maker in market


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Business plan topicsBusiness plan topics::

The companyThe company

What we sellWhat we sell

ObjectivesObjectives

SWOTSWOT

Strategy of StarbucksStrategy of Starbucks

Target MarketTarget Market

Management TeamManagement Team

Sources of FundSources of Fund

Financial ProjectionFinancial Projection

ImplementationImplementation

ControlControl


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WeWe openedopened StarbucksStarbucks CoffeeCoffee SarawakSarawak inin TheThe SpringSpring shoppingshopping mallmall KuchingKuching inin JulyJuly 20082008withwith aa greatgreat launchlaunch openingopening ceremonyceremony byby SarawakSarawak ChiefChief MinisterMinister TanTan SeriSeri AbdulAbdul TaibTaibMahmudMahmud andand hishis daughterdaughter HanifahHanifah.. StarbucksStarbucks CoffeeCoffee isis thethe secondsecond outletoutlet inin TheThe SpringSpringshoppingshopping mallmall KuchingKuching

OpeningOpening thisthis BrachBrach costscosts usus aa fewfew thousandthousand dollarsdollars estimatedestimated toto bebe 2525,,000000USDUSD forfor thetheshopshop lotlot thenthen anotheranother 7070,,000000USDUSD forfor thethe wholewhole machinesmachines andand specialspecial coffeecoffee makingmakingmachinesmachines andand fixedfixed assetsassets

FirstFirst ofof all,all, locationlocation isis importantimportant inin thisthis businessbusiness wherewhere thethe locationlocation whichwhich wewe choosechoosecancan determinedetermine thethe strategicstrategic ofof thethe placesplaces andand developdevelop newnew marketmarket.. OurOur StarbucksStarbucksCoffeeCoffee waswas locatedlocated atat groundground floorfloor inin TheThe SpringSpring shoppingshopping mallmall withwith bigbig spacespace ofof 11,,484484

squaresquare feetfeet indoorsindoors andand 274274 squaresquare feetfeet outdoorsoutdoors ((EtawauEtawau,, 20102010))..

TheThe placeplace thatthat theythey choosechoose isis moremore convenienceconvenience placeplace wherewhere itit hashas manymany varietyvariety shopsshopsforfor customerscustomers toto dodo themthem dailydaily shoppingshopping andand placesplaces wherewhere theythey cancan enjoyenjoy eatingeating manymanydeliciousdelicious foodsfoods nearnear toto StarbucksStarbucks CoffeeCoffee..

The Company : EstablishmentThe Company : Establishment


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Beverage ProductsBeverage Products

espresso, Frappuccino, coffee, cappuccinoespresso, Frappuccino, coffee, cappuccino

FoodsFoods

cakes, pastries, and saladcakes, pastries, and salad

fruit juice icefruit juice ice--blendedblended

fruit juice icefruit juice ice--blended with mango and orangeblended with mango and orange

What WEWhat WE SeLLSeLL..


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Our CoffeeOur Coffee

Were passionate about ethically sourcing the finestWere passionate about ethically sourcing the finestcoffee beans, roasting them with great care, andcoffee beans, roasting them with great care, and

improving the lives of people who grow them.improving the lives of people who grow them.

Our CustomersOur Customers

We made a promise to customers of a perfectlyWe made a promise to customers of a perfectlymade beverage, but our work goes far beyondmade beverage, but our work goes far beyondthat. Its really about human connectionthat. Its really about human connection.

O B J E C T I V E SO B J E C T I V E S


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Our StoreOur Store

When our customers feel this sense of belonging, our

stores become a haven, a break from the worries

outside, a place where you can meet with friends. Its

about enjoyment at the speed of life sometimes slow

and savored, sometimes faster

C o n t i n u e . .C o n t i n u e . .


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S t r e n g t h s

P r o d u c t d i v e r s i f i c a t i o n

O u r E s t a b l i s h e d l o g o

l o c a t i o n s

S .W.O .TS .W.O .T


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The s izes of our shopsThe s izes of our shops

The number of competitorsThe number of competitors

Price of our productsPr ice of our products

W E A K N E S S E SW E A K N E S S E S


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We can penetrate into the smaller

retai l markets

we can also introduce del iver y

channels

we can also introduce new products.

O P P O R T UN I T I E SO P P O R T UN I T I E S


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Cultural and pol it ical issues in Mal ays iaCultural and pol it ical issues in Mal ays ia

The pr ice of the coffee for a cup is tooThe pr ice of the coffee for a cup is tooexpensiveexpensive

Too many com petitors in the m arketToo many com petitors in the m arket

Alienation of younger, domestic marketAlienation of younger, domestic market

segmentssegments

T H R E A T ST H R E A T S


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Cost Saving

Business benefits of reusable cupsBusiness benefits of reusable cups-the increased

use of reusable eliminated the cost of disposable

cups with only a minimal incremental cost

Increased Customer SatisfactionIncreased Customer Satisfaction

Eighty-two percent of the Starbucks customers

surveyed liked the idea of reusable cups, and whenasked what they liked most about them, 59 percent

noted the environmental benefits.

S t r a t e g yS t r a t e g y


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P r o d u c tP r o d u c t --we make sure of premium product , andwe make sure of premium product , andproviding excellent service , we carefully monitoredproviding excellent service , we carefully monitoredeach and every step of coffee production.each and every step of coffee production.

P r i c eP r i c e our low comparative price, this is perceivedour low comparative price, this is perceivedbenefits for consuming a Starbucks drink are quite highbenefits for consuming a Starbucks drink are quite highfor most consumers.for most consumers.

P l a c eP l a c e o u rour nnew Frappuccino Blended Beveragesew Frappuccino Blended Beveragesdirectly to customers through its own retail stores.directly to customers through its own retail stores.Currently these new Frappuccino flavors are onlyCurrently these new Frappuccino flavors are onlyavailable in Kuching Sarawak the spring Branch. Withavailable in Kuching Sarawak the spring Branch. Withother locations to come soonother locations to come soon

8 P s8 P s


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PromotionPromotion , by advertisements within its retail, by advertisements within its retailstores, such as posters, new product signage, and otherstores, such as posters, new product signage, and otherinternal means and the top three mediums ofinternal means and the top three mediums ofadvertising, according to figures from 2009, includeadvertising, according to figures from 2009, includeNewspaper, Network TV, and Spot TV.Newspaper, Network TV, and Spot TV.

Physical EnvironmentPhysical Environment, Create and maintain physical, Create and maintain physicalappearances as the buildings or the landscaping, theappearances as the buildings or the landscaping, theinterior design or the furnishings, the equipment, staffinterior design or the furnishings, the equipment, staffgrooming or clothing, the sounds and smells and othergrooming or clothing, the sounds and smells and othertangiblestangibles


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PeoplePeople ,, TheThe interactionsinteractions betweenbetween customerscustomers andandcontactcontact personnelpersonnel stronglystrongly influenceinfluence customercustomerperceptionsperceptions ofof serviceservice quality,quality, wewe talktalk toto potentialpotential

customerscustomers inin thethe processprocess ofof doingdoing researchresearch andand wewedevelopdevelop aa surveysurvey ofof thethe customerscustomers

ProductivityProduct iv ity andand quali ty,quality, wewe ValueValue thethe

ProductivityProductivity andand qualityquality andand thereforetherefore mustmust workworkhandhand inin handhand inin.. ImprovingImproving thethe productivityproductivity andand wewefoundfound outout thatthat thethe keykey toto dodo thisthis isis reducingreducing costscosts ofofproductionproduction


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P r o c e s sP r o c e s s , thethe serviceservice wewe givegive isis asas importantimportant

asas whatwhat wewe dodo withwith ourour productsproducts andand mostmost ofof

thethe timetime ourour customerscustomers areare oftenoften activelyactively

involvedinvolved thethe processesprocesses..

8 P s8 P s


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t a r g e t o n s t u d e n t s w h o h a v e e x t r at a r g e t o n s t u d e n t s w h o h a v e e x t r a

t o s p e n dt o s p e n d

o f f i c e w o r k e r s , w i t h m i d d l e t oo f f i c e w o r k e r s , w i t h m i d d l e t o

h i g h i n c o m e sh i g h i n c o m e s

i n t r o d u c t i o n o f d r i n k s f o r k i d si n t r o d u c t i o n o f d r i n k s f o r k i d s


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We also paid a great deal of attention to the

details of the store everything from the

layout, to the furniture, to the music

we used this undifferentiated marketing

strategy and we created and maintained the

marketing mix considering the market as a

single segment


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Management TeamManagement Team


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M a n a g e m e n t Te a mM a n a g e m e n t Te a mM

e m a n a g e m e n t

.

Legal affairs - Mr. Zain Ul Abideen Zafar Supply Chain Mr. Rakib Hassan

First level management

Marketing Senior VP - Mr. Leong HRM - Mr. Nil

Public Affairs - Ms. Nur Nabila Coffee Senior Operations - Ms. Ember aber Sundle


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BANK SBANK S

S h a r e h o l d e r sS h a r e h o l d e r s

I n v e s t o r sI n v e s t o r s

P e r s o n a l s a v i n g sP e r s o n a l s a v i n g s

S o u r c e o f F u n dS o u r c e o f F u n d


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F i n a n c i a l P r o j e c t i o nF i n a n c i a l P r o j e c t i o n2009

Net Revenue $2,177,614Joint Ventures $20,300Interest Income $7,110Total revenue $2,205,024Cost of Sales $961,885Store operating expense $704,898Other operating expense $78,445Depreciation & amortization $130,232General admin expense $110,202Investment losses (internet) $58,792Total Costs $2,044,454Income Taxes $66,006Net Earnings $94,564

2009

Assets -

cash $70,817

Short-term investment $61,336

Accounts receivable $76,385

Inventory $201,656

Prepaid expenses $18,736

Deferred income tax $29,304

Total current assets $458,234

Joint ventures $52,051

Other investments $3,788

PP&E $930,579

Other assets $25,403

Goodwill $21,311

Total Assets $1,491,366

Liabilities -------------------

Accounts payable $73,653

Checks drawn $56,332

Accrued compensation $69,702

Accrued occupancy $35,841

Accrued taxes $29,117

Other accrued expenses $39,016

Deferred revenue $7,320

Current portion long-term debt $685

Total current liabilities $311,666

Long-term deferred income tax $21,410

Long-term debt $6,483

Total Liabilities $339,559

N e t e a r n i n g N e t e a r n i n g = $ 9 4 , 5 6 4= $ 9 4 , 5 6 4

T o t a l a s s e tT o t a l a s s e t = =

$ 1 , 4 9 1 , 3 6 6$ 1 , 4 9 1 , 3 6 6 T o t a l L i a b i l i t i e sT o t a l L i a b i l i t i e s

= $ 3 3 9 , 5 5 9= $ 3 3 9 , 5 5 9


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As the CEO of Starbucks Kuching I would be heading the operationsAs the CEO of Starbucks Kuching I would be heading the operationsin directly via my vice personal that is in the name of Missin directly via my vice personal that is in the name of Miss SyarahSyarahSyazwaniSyazwani TucimanTuciman, alongside the coffee senior adviser who is in the, alongside the coffee senior adviser who is in theperson of Miss Ember Baberperson of Miss Ember Baber SundleSundle

Two new promotions to top management in the first six months.Two new promotions to top management in the first six months.Two new fully furnished offices with two air conditions.Two new fully furnished offices with two air conditions.

Two tables, two Arm chairs, four gust chairs, two fans, two waterTwo tables, two Arm chairs, four gust chairs, two fans, two water

dispensers, two fridges, two center carpets, four shelves, two IMacdispensers, two fridges, two center carpets, four shelves, two IMacPcs and two welcome marts in the second half of the year.Pcs and two welcome marts in the second half of the year.

I m p l e m e n t a t i o nI m p l e m e n t a t i o n


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For the Finance I would say we would be need about 12,000For the Finance I would say we would be need about 12,000(USD) for the cost of new furniture of the office.(USD) for the cost of new furniture of the office.

Secondly we would need some new coffee machines andSecondly we would need some new coffee machines and

equipment for the new branch shops some of the equipment weequipment for the new branch shops some of the equipment we

would need includes Espresso Machine,would need includes Espresso Machine, AirpotAirpot or Thermalor Thermal

Brewers. Tea Brewers, Decenter Brewers, Grinders, Panini Grills,Brewers. Tea Brewers, Decenter Brewers, Grinders, Panini Grills,

Carts, Refrigerators, Freezers, Vita Mix Blenders,Carts, Refrigerators, Freezers, Vita Mix Blenders, AirpotsAirpots, Frozen, Frozen

Machines, Coffee Decanters, Paper Filters and Water Filter.Machines, Coffee Decanters, Paper Filters and Water Filter.

These equipment above are what we require for our new branchThese equipment above are what we require for our new branch

shop which is a new shop and will need new machines. After allshop which is a new shop and will need new machines. After all

these have been met the shop will start operations by 1st Aprilthese have been met the shop will start operations by 1st April

2011 which is exactly 6months from today, being todays date as2011 which is exactly 6months from today, being todays date as

31st31st --OctOct--20102010


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Business controlBusiness control

Quality ControlQuality Control

OperatorsOperators

CapacityCapacity

ControlControl


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Tha n k y o u F o r Yo u ra t t e n t i o n ! ! !

An yAn y

Q u e s t i o n s ? ? ?Q u e s t i o n s ? ? ?

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