MEDIA HOUSEIN

BULGARIA

№1

EVOLUTION

1998 The company is founded

1999 The largest Bulgarian mail service ABV comes to life

2001 Officially the largest digital media in Bulgaria, based on UV of the websites in the portfolio

2003 First profits and ABV mail is maid available through POP3

2004 50% of the online ad spend in Bulgaria is within our portfolio

2006 ABV Mail has over 1.7m unique users and Host.bg is added to the portfolio

2008 We become part of Sanoma Magazines International and Sinoptik.bg is born

2010 Our PPC platform Adwise.bg is created

2011 Vbox7.com with over 2m UV and creation of Edna.bg

2012 Launch of price comparison marketplace Sravni.bg

2013 In 2013 Netinfo merged with Dariknews and was acquired by Nova Broadcasting Group, part of the MTG network

TODAYUndisputable online leader with

34 websites and reaching over 80% of the total digital population of Bulgaria

Biggest TV and Internet portfolio In the countryBest video advertising

Leader in new non-standard ad formats and specialized projects

Content is the king and distribution is queen

USPs

Combine TV & internet in order to achieve effectiveness of campaigns and deliver outstanding results

Innovate current offering and launch new projects and websitesFurther develop Video platforms and advertising

Provide outstanding support and solutions to our clients

Continue driving the market forward

OUR FOCUS

Net In

fo

Spor

tal M

edia G

roup

+Xenium

Inve

stor

Rezon

MG

Top

Med

ia G

roup

ALLEG

ROGROUPCM

E

Inse

rt.bg DIR

NEG

80%

41%34%

31%27% 27% 24% 22% 21% 20%

REACH OF TOP 10PUBLISHERS

Source: Gemius Explorer,Jan 2015, Internet audience 15+

GENDER AGE LOCATION50%50%

Female

Male

15 - 24

25 - 34

21%

24%24%

31%

35 - 4444+

Sofia

< 100k

28%

30%

42%

> 100k

NETINFO DEMOGRAPHICS

Source: Gemius Explorer,Jan 2015, Internet audience 15+

USER BEHAVIOURS

How often do people go online (for personal internet usage) ?

Several times a week Once a day 2-6 times a week Once a week

21% 12% 3%57%

Source: Google Consumer Barometer, March 2015

Which device do people use?

Mobile Phone Smartphone Computer Tablet

94% 69% 15%33%

USER BEHAVIOURS

Source: Google Consumer Barometer, March 2015

69%

Use search engines

61%

Visit social networks

66% 29% 94%

Check mail Play games Watch onlinevideos

USER BEHAVIOURS

What online activities do people do on their computers at last weekly?

Source: Google Consumer Barometer, March 2015

MEDIA SIRGERY

Reach

Brand awareness

Most effective media

Story teller

Interactivity

Engagement

Online helpsTV efficiency

Mobile and Second screen

TV INTERNET BUSINESS EFFECTS

Increased profit

Increased sales

Increased marketshare

Reduction in pricesensitivity

Due to Media Scope Europe 2012, the Bulgarians who use Internet, do spend around 16 hours per (ave), but watch TV 23.2 hours/week (ave)48% from all Europeans surf in Internet, while watching TV. In BG this percentage is still lower – 38%Europeans spend average 2.8 hours per week on the Internet while watching TV, whereas Bulgarians spend much more – 3.6 hours per week.

Source: MediaScope, May, 2013

TV AND INTERNETTOGETHER

TV multitasking continues to grow

Do people go online on their devices while watching TV?

Yes – 38% No – 62%

72%

33%

7%

Source: Google Consumer Barometer, March, 2015

Which devices do people use to go online while watching TV?

Use computer white watching TV

Use smartphone white watching TV

Use tablet white watching TV

TV AND INTERNETTOGETHER

Position of Netinfo mobile platforms **

Mobile Penetration*

1 132 213 owning a smartphone

SECOND SCREEN

3 599 246 owning a mobile phone

Position Mobile Page ViewsSite

4

10

12

1

Vbox7.com

Sinoptik.bg

Gong.bg

Abv.bg

20 648 061

5 495 016

5 162 657

42 383 579

Source*: Gemius, June, 2014 Source**: Gemius, Jan, 2015

NETINFO MOBILE PLATFORMS9 mobile versions and 3 apps

SiteMobile Page

ViewsMobile Page

Views

Abv.bg

Vbox7.com

Sinoptik.bg

Gong.bg

Vesti.bg

Dariknews.bg

Imoti.info

Edna.bg

Novanews.bg

Novatv.bg

Gbg.bg

lex.bg

42 383 579

20 648 061

5 495 016

5 162 457

2 209 348

1 867 902

1 208 696

828 997

803 778

512 049

370 771

277 542

10,9 %

11,7 %

26,9 %

28,9 %

14,6 %

21,3 %

19,5 %

12,9 %

19,4 %

18,7 %

5,7%

17,4 %

SiteMobile Page

ViewsMobile Page

Views

Album.bg

Play.novatv.bg

Carmarket.bg

Vgames.bg

Sravni.bg

Pariteni.bg

Sport.novatv.bg

Darikfinance.bg

Vcards.bg

Izgodnioferti.bg

Vmusic.bg

Netinfocompany.bg

260 596

214 652

179 345

105 712

88 064

55 527

46 419

29 580

23 937

17 188

15 901

6 830

15,4 %

9,4 %

8,1 %

3,1 %

19,1 %

5,7 %

12,7 %

13,3 %

11,8 %

12,5 %

18,7 %

14,8 %

Source: Gemius, Jan, 2015

TOP 10 PUBLISHERSMOBILE VIEWS

Position Publishers Mobile Page Views

2

3

4

5

6

7

8

9

10

1

Rezon MG

Allergogroup

Sportal Media Group + Xemium

Intermedia

Investor

Pik.bg

Top Media Group

NEG

Economedia

Netinfo

51 540 425

28 080 859

21 251 858

18 991 891

11 242 997

11 215 970

6 785 133

5 452 850

4 546 078

83 540 996

Source: Gemius, Jan, 2015

USER BEHAVIOURSIN BULGARIA

What online activities do people do on their computers at last weekly?

Use search engines

Visit social networks

Check mail Play games Watch onlinevideos

30% 29% 28% 11% 23%

Source: Google Consumer Barometer, March 2015

ARBR BGCA CNDE JP PL RUUK

25%

Use of smartphone in thepurchase journey

1 of 4 Bulgarian smartphone users used their device during their last purchase

MOBILE & PURCHASE

NEWS st

Source: Gemius, Jan, 2015

NETINFO TOP SITESBY CATEGORY

1 stVIDEO1 MAIL st1 SPORT nd2 FEMALESITE

rd3WEATHER st1

NETINFOPORTFOLIO

Abv.bg

Album.bg

Dariknews.bg

Daricfinance.bg

Diema.bg

Edna.bg

Eva.bg

Gbg.bg

Gong.bg

Carmarket.bg Imoti.bg

Izgodnioferti.bg

Lex.bg

Novanews.bg

Novatv.bg

Pariteni.bg

Playnovatv.bg

Sinoptik.bg

Sravni.bg

Vbox.bg

Vcards.bg

Vesti.bg

Vgames.bg

Vmusic.bg

Grabo.bg

Kamerite.bg

Dox.bg

Kinonova.bg

Sport.novatv.bg

AGE/GENDER POSITIONING

abv.bg

vbox7.comvesti.bg

sinoptik.bg

gbg.bg

dariknews.bg

edna.bg

novatv.bg

eva.bg

gong.bg

play.novatv.bg

lex.bg

novanews.bgpariteni.bg

carmarket.bg

vgames.bg

sravni.bg

album.bg

imoti.infolog.bg

izgodnioferti.bg

diema.bg

darikfinance.bg

vmusic.bg

vcards.bg

tax.bg

Fe-male

Male

OldYoung

Source: Gemius, Oct, 2014