GE:digital media:strategy

use digital storytellingcreating engaging content is at the heart our online strategy.

we hand craft targeted content for each target audience, using the latest digital storytelling techniques.

The LEDonline landscape2009-2010

246,048 total LED mentions

blogs 49%

twitter 31%news 18%

190total GE LED mentions

blogs 32%

twitter 3%

news 65%

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DIGITAL STRATEGYMAY2O1O

WHILE CULTIVATINGFUTURE LOYALISTS

2 015 GOALS

ALWAYS CELEBRATETHE CHALLENGER

2 015 GOALS

2 015 GOALSRELENTLESSLYINNOVATE

ONLINEMEDIAPLAN

STRENGTHS

✓Strong brand identity

✓Relevant topics

✓Celebrity support

✓Multimedia campaigns

IMPROVEMENT

✓Community

✓Partners

✓Mobile

✓Virality

✓RapTheVote

THINK*ACT GLOBAL

http://impact.webershandwick.com

inINDIA

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336million

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70%of Facebook users

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there are

1.5 millionTweets every month

in South Africa