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Presentation_UK - CF

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ANALYSING YOUR MARKET, DISCOVERING NEW OPPORTUNITIES
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Page 1: Presentation_UK - CF

ANALYSING YOUR MARKET, DISCOVERING

NEW OPPORTUNITIES

Page 2: Presentation_UK - CF

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Our History

80EMPLOYEES

ANNUALGROWTH

30%OF TURNOVER INVESTED ININNOVATION

110%CLIENT RENEWAL

2009

Companyfounded

2010

CrowdsourcingSaas

2011 2012 2013 2014 2015 2016

Algorithmsupdates

Data asa service

R&DBig Data

SmartData

Zebaz becomesSparklane

CRMApp

+PARIS

NANTES+

LONDON

70%

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Relevant Information

Our Unique Technology

Our unique accumulating and semantic processing algorithm extracts and filters content relevant data for each of your leads.

Based on unparalleled “machine learning” technology,it continually refines its capacity to analyse the information collected, ensuring it is of maximum relevance.

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SPARKLANE

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More upgrades and increase average baskets

Increase your conversion rate and your turnover

Manage your business activity and increase your turnover

Business Development: • Identify new leads• Broaden your market knowledge• Save time so you can spend it on your leads• Contextualise your business approach

Account Management: • Make full use of 360 degrees customer

knowledge• Detect new requirements and trends• Monitor your accounts in real time • Contextualise your business approach

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Data Visualisation

In depth dashboard of the market giving you a 360-degree

view

Monitor developments and trendsfor your targets at a glance

Potential new leads are automatically detected and

suggested

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HyperTargeting your market

Segmentation of your marketusing “traditional” marketing criteria.

HyperTargeting by cross-referencing Smart Data criteria

to refine how your markets are defined.

Search with keywords to leverage the power of Smart Data by combining your searches with the names of

technologies, products and competitors…

The results of the companies and contacts you target is displayed graphically so that your segmentation is even

more accurate.

Targeting with unrivalled performance

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Using over 30 targeting criteria

A few examples

Employees Turnover Business sector Location

Influence onsocial networks

Distribution channels:

direct, indirect,e-commerce

Marketsaddressed:

B2B, B2C

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PressNational and Regional

Economic and specialist

Company InformationOrganisational charts, Turnover , Results,

Financial scores

Financial Information

Blogs and Specialist Sites Social NetworksCompany Websites

Recruitment Sites

Data Source’s (examples)

Customer Data

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Be guided as you prospect for sales

Detect opportunities in your territory by using over 30 business signals

New hires & movementsCompanies showing growth

Projects and InnovationsNew locations & International expansion

Identify exactly the sort of business signals you’re interested in

Get told in real time about new opportunities happening with your accounts

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Over 30 business signal categories

Sales Development• New Projects & Innovations• Products and Services• Partnerships• Equipment & Solutions Purchasing

HR Movement• Appointments• Job transfers • Staff departures• Staff recruitment

Companies showing financial growth• Funds being raised• Mergers/Acquisitions• New companies being set up• Investments

New Locations and International Expansion• International Development• New locations• Relocations

Buzz Marketing & Comm• Exhibition attendance• Conferences & Breakfast meetings• Media Content• Company executive portraits /

statements

Companies in difficulty• Compulsory liquidations• Payment defaults• Legal disputes• Restructuring• Strikes / Social movements

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Reduce the time it takes to search for new leads

Real-timenotifications

(daily/weekly)

Monitoryour accountsand business

signals

Enterthe companies

and the markets you want to

monitor(up to 5,000 companies)

Set upyour list of

accounts or your locations

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Access companies in-depth profiles

Unique account identity cardand legal information

Ownership links: Explore the account and their

subsidiary companies

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Sparklane integration

Software APPS Connectors Data Services

Marketing

Sales

Cleaning

EnhancementERP…

API

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Apps integrated into your CRM

Our CRM apps are an innovative solution designed for B2B sales representatives that are completely integrated into their daily tools.

The CRM apps offer unlimited access to your accounts and the latest business triggers on demand. As well as being linked to these companies, the apps enable you to continuously monitor opportunities in your market and therefore allow you to make immediate contact with key decision makers.

This information is completely integrated with Salesforce & Ms Dynamics CRM accounts and opportunities.

Sparklane for CRM

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We’re helping companies succeed in every sector

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The challenges remains the same forall B2B businesses!

#1 Closing more

deals

#2 Improving the “sales funnel”

conversion rate

#3Reducing the length of the sales cycle

€Source : Rapport State of Inbound – Hubspot - 2015


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