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ANALYSING YOUR MARKET, DISCOVERING
NEW OPPORTUNITIES
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Our History
80EMPLOYEES
ANNUALGROWTH
30%OF TURNOVER INVESTED ININNOVATION
110%CLIENT RENEWAL
2009
Companyfounded
2010
CrowdsourcingSaas
2011 2012 2013 2014 2015 2016
Algorithmsupdates
Data asa service
R&DBig Data
SmartData
Zebaz becomesSparklane
CRMApp
+PARIS
NANTES+
LONDON
70%
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Relevant Information
Our Unique Technology
Our unique accumulating and semantic processing algorithm extracts and filters content relevant data for each of your leads.
Based on unparalleled “machine learning” technology,it continually refines its capacity to analyse the information collected, ensuring it is of maximum relevance.
SPARKLANE
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More upgrades and increase average baskets
Increase your conversion rate and your turnover
Manage your business activity and increase your turnover
Business Development: • Identify new leads• Broaden your market knowledge• Save time so you can spend it on your leads• Contextualise your business approach
Account Management: • Make full use of 360 degrees customer
knowledge• Detect new requirements and trends• Monitor your accounts in real time • Contextualise your business approach
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Data Visualisation
In depth dashboard of the market giving you a 360-degree
view
Monitor developments and trendsfor your targets at a glance
Potential new leads are automatically detected and
suggested
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HyperTargeting your market
Segmentation of your marketusing “traditional” marketing criteria.
HyperTargeting by cross-referencing Smart Data criteria
to refine how your markets are defined.
Search with keywords to leverage the power of Smart Data by combining your searches with the names of
technologies, products and competitors…
The results of the companies and contacts you target is displayed graphically so that your segmentation is even
more accurate.
Targeting with unrivalled performance
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Using over 30 targeting criteria
A few examples
Employees Turnover Business sector Location
Influence onsocial networks
Distribution channels:
direct, indirect,e-commerce
Marketsaddressed:
B2B, B2C
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PressNational and Regional
Economic and specialist
Company InformationOrganisational charts, Turnover , Results,
Financial scores
Financial Information
Blogs and Specialist Sites Social NetworksCompany Websites
Recruitment Sites
Data Source’s (examples)
Customer Data
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Be guided as you prospect for sales
Detect opportunities in your territory by using over 30 business signals
New hires & movementsCompanies showing growth
Projects and InnovationsNew locations & International expansion
…
Identify exactly the sort of business signals you’re interested in
Get told in real time about new opportunities happening with your accounts
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Over 30 business signal categories
Sales Development• New Projects & Innovations• Products and Services• Partnerships• Equipment & Solutions Purchasing
HR Movement• Appointments• Job transfers • Staff departures• Staff recruitment
Companies showing financial growth• Funds being raised• Mergers/Acquisitions• New companies being set up• Investments
New Locations and International Expansion• International Development• New locations• Relocations
Buzz Marketing & Comm• Exhibition attendance• Conferences & Breakfast meetings• Media Content• Company executive portraits /
statements
Companies in difficulty• Compulsory liquidations• Payment defaults• Legal disputes• Restructuring• Strikes / Social movements
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Reduce the time it takes to search for new leads
Real-timenotifications
(daily/weekly)
Monitoryour accountsand business
signals
Enterthe companies
and the markets you want to
monitor(up to 5,000 companies)
Set upyour list of
accounts or your locations
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Access companies in-depth profiles
Unique account identity cardand legal information
Ownership links: Explore the account and their
subsidiary companies
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Sparklane integration
Software APPS Connectors Data Services
Marketing
Sales
Cleaning
EnhancementERP…
API
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Apps integrated into your CRM
Our CRM apps are an innovative solution designed for B2B sales representatives that are completely integrated into their daily tools.
The CRM apps offer unlimited access to your accounts and the latest business triggers on demand. As well as being linked to these companies, the apps enable you to continuously monitor opportunities in your market and therefore allow you to make immediate contact with key decision makers.
This information is completely integrated with Salesforce & Ms Dynamics CRM accounts and opportunities.
Sparklane for CRM
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We’re helping companies succeed in every sector
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The challenges remains the same forall B2B businesses!
#1 Closing more
deals
#2 Improving the “sales funnel”
conversion rate
#3Reducing the length of the sales cycle
€Source : Rapport State of Inbound – Hubspot - 2015