8/8/2019 presentationv7d-091208034641-phpapp02

1/14

Neil Kumar Ben Aldern Shirley Song Darrik Carlson ManoharJonnalagedda Rachel Fu Arielle Patrice Scott

See Search Shop

Trendee

8/8/2019 presentationv7d-091208034641-phpapp02

2/14

The ProblemThe Problem

TV commercials tell you whyto buy something, not how

8/8/2019 presentationv7d-091208034641-phpapp02

3/14

Directs consumers to local stores

Allows consumers to purchase directly from theirphone

Turns TV marketing campaigns interactive

TheThe TrendeeTrendee SolutionSolution

8/8/2019 presentationv7d-091208034641-phpapp02

4/14

How it works

Home Item List Item Page

8/8/2019 presentationv7d-091208034641-phpapp02

5/14

Target MarketTarget Market

Consumers

50MM Smartphones

Avg Amer. Spends $1,801 on Clothing

Avg. Amer Watches 4 Hours of TV/Day

Fun FactsSex and the City 7.3MM ViewersProject Runway 3.2MM Viewers

Gossip Girls 3.5MM Viewers

Retailers

On Avg, 10% of Revenue ForMarketing

Avg $300M MarketingBudget

32 Target Companies

$9.6B PotentialMarket

8/8/2019 presentationv7d-091208034641-phpapp02

6/14

Marketing and DistributionMarketing and Distribution

Social MediaPre-Launch

Big Launch!Community

Building

8/8/2019 presentationv7d-091208034641-phpapp02

7/14

Real-Time

Mobile

Focused Locally

Pop Culture & TV Driven

Product DifferentiationProduct Differentiation

Trendee bridges pop culture and fashion!

8/8/2019 presentationv7d-091208034641-phpapp02

8/14

CompetitionCompetition

ShopSavvyBarcode app

NearbyNowInventory

SeenOn!Trend website

TrendeeComprehensive

Latest Trends X X

Item information X X X X

Where to getwhat you want

X X X

Up to date localinventory

X X

Shopping list X X X

Mobile X X X

Real Time X

8/8/2019 presentationv7d-091208034641-phpapp02

9/14

Revenue Model

CPM

Percentof Sale

8/8/2019 presentationv7d-091208034641-phpapp02

10/14

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

$-

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

Usersi , s

Mo thlyRevenueUS$ ,

Projected Revenue

Projected Financial Statements Selected Items

Year 2010 2011 2012 2013 2014

Income Statement Items, (in US$ 1,000s)

CPM Fees 631 10,678 28,801 41,059 45,525

Commissions 119 2,133 5,749 8,249 9,192

Total Revenue 750 12,811 34,551 49,308 54,717

Net Income 554 12,353 33,532 47,037 49,636

Balance Sheet Items, (in US$ 1,000s)

Retained Earnings 481 12,833 46,366 93,403 143,039

Cash Flow Items, (in US$ 1,000s)

Operating 555 12,372 33,564 47,087 49,719

Investing (12) (26) (42) (61) (108)

FinancialsStart-up Cost - first 12 months $ 200,000

Product development and testing: $ 80,000 Business development: $ 40,000

General & Administrative $ 52,000

Monthly Fixed Cost $ 8,300

Technology Development $ 5 ,200

Other operating expenses $ 3,100

Monthly Breakeven: 5,000 users

Return on Investment

5-yr total return 244 times 5-yr annualized ROI 200%

8/8/2019 presentationv7d-091208034641-phpapp02

11/14

Action Plan and TimelineAction Plan and Timeline

Shopping list

SearchStore info

Location basedstore finder

Pictures ofinventory

List of shows

Items featured onepisodes

Subscribe toshows and

Celebrities

Facebookconnect

Request friendsopinion

Matching items

Friends opinionson top

Items preparedfor arrival

Expand beyondfashion TV shows Intelligentshopping

International

Phase 2 Phase 3Phase 1

8/8/2019 presentationv7d-091208034641-phpapp02

12/14

Team

Ben Aldern Project Manager

2nd year Mechanical Engineering

CEO of RootSurge

Arielle Patrice Scott Marketing

4th year IT-Media

VP Marketing of Indinero

Shirley Song Product development 4th year Chemical Engineering

DarrikCarlson Product development

2nd year Mechanical Engineering

Manohar Jonnalagedda Software development

2nd year CS Masters

Webmaster of Jazz sur la Plage

Neil Kumar Software development

3rd year Electrical Engineering/Computer Science

Extensive mobile application development experience

Rachel Fu Financials

4th year Business Administration

8/8/2019 presentationv7d-091208034641-phpapp02

13/14

Demo

8/8/2019 presentationv7d-091208034641-phpapp02

14/14

Thank You!

Questions?