Department of product and
Systems Design Engineering
Complex Systems and Service
Design Lab
GreeceDagklidis Alexandra, Tortoreli Alice, Siasiamoutis
Panayiotis, Gkiokas Leontios, Grypari Georgianna,
Tsakopoulou Rea
Ela
Yeetona.«Hello Neighbor», an
alternative way of
everyday shopping.
Promoter.University of the
Aegean,
Department of product
and Systems Design
Engineering
Aknowledgements.Professors: Jenny Darzentas, Thomas Spyrou, Irini Rigopoulou, Danos
Papadopoulos, Vasilis Papakostopoulos, Spyros Bofylatos
Context.The problem of the traffic
congestion in the center
of the town of
Hermoupolis in Syros,
Greece due to the large
number of residents that
drive for everyday-grocery
shopping.
The project.A service that proposes
an alternative way of
everyday shopping based
on the mutual help of
neighbors. By promoting a
platform that allows
neighbors to offer to
deliver their neighbor’s
groceries or ask a
delivery from them, “Ela
Yeetona” aims to solve
the traffic congestion and
bring neighbors closer.
The design
process.| The team used a user-
centered approach
(interviews,
questionnaires,
prototypes of shopping
delivery and usability
tests with the platform’s
wireframes) within the
duration of an academic
semester to detect the
problematic space of
the neighborhood and
find a suitable proposal.
decrease of car use
traffic management
Governance and Policy Making
The aim of the service is to decrease the number of cars in the town’s center. This can have a positive effect of the
town’s organization and planning in the aspects of car use and traffic management.
Activism and Civic Participation
“Ela Yeetona” was co-designed by the team and the local residents. The service is a form of social innovation that
has come up from the needs of the local people to help them form a part of a solution that can change their way of
being. The service is managed by the community.
social innovation
The project is based on the mutual offering of delivery between neighbors. There can be no service without the
participation of the individuals. Its aim is to form a mentality of collectivity and social awareness that can be
applied to any other aspect of everyday life to bring people closer together.
bringing people closer
Social Interactions and Relations
mutual offering of local residents
environment
transportation
The decrease of cars that the project tries to support not only has a positive environmental impact (less carbon
dioxide emissions and less energy consumed), it also helps the organization of the town’s planning (less traffic
means more urban areas that can be used for other purposes).
City and Environmental Planning
environment
transportation
The project’s collaboration with local grocery stores supports local production. The delivery of goods between
neighbors helps people have access to what they need when they need it in order to avoid over-consumption.
Mutual delivery offers prevent the unnecessary waste of resources.
access to resources
local collaborations
Production, Distribution and Consumption
The project is based on co-design between the team’s members and the local community. Service design tools
and methodologies for development and visualisation were used in the making process of the service. The target
group’s feedback was the basic element of the process.
Skill Training and Design Education
co-design
feedback
design tools
Other than the team of designers, programmers for the development and support of the platform will be needed for
the realization of the project before its actual launch to the community.
Job Creation
design
programming
design tools
ideas sharing
Tools for visualization and storytelling were used to help the team express their thoughts and to communicate their
ideas to the community. Layouts, posters, storyboards, platform wireframes and videos were created to present
the project.
Storytelling and Visualisation
Department of product and
Systems Design Engineering
Complex Systems and Service
Design Lab
GreeceDagklidis Alexandra, Tortoreli Alice, Siasiamoutis
Panayiotis, Gkiokas Leontios, Grypari Georgianna,
Tsakopoulou Rea
