Date post: | 22-Jan-2015 |
Category: |
Business |
Upload: | bewe-enable-digital-marketing |
View: | 296 times |
Download: | 2 times |
SOCIAL METRICS
WHICH DIRECTION?
Dario Manuli Marketing Director
BEWE
Milano | 27 Giugno 2013
SOCIAL ANALYTICS
ARE YOU MAKING THE
RIGHT CHOICE?
FROM
SOCIAL TO
BUSINESS (one way ticket)
Altimeter Group ®
INTERNAL METRICS
SOCIAL METRICS
EXTERNAL METRICS
WHICH METRICS?
THE METRICS MATRIX
A
SOCIAL
COMPARISON
HIGHLIGHTS /1
FAN DISTRIBUTION
125k
145k
75k
HIGHLIGHTS /2
CONTENT FREQUENCY
HIGHLIGHTS /2
CONTENT MIX
HIGHLIGHTS /3
RESPONSE RATE
HIGHLIGHTS /3
RESPONSE TIME
HIGHLIGHTS /4
ENGAGEMENT (IPM)
HIGHLIGHTS /5
TOP FAN
WHAT’S
THE MATTER ?
Fan: Club Med > Easy Jet Content Mix: Easy Jet > Club Med
Content Frequency: Easy Jet > Club Med Response rate: Easy Jet 60% vs Club Med 29%
Response Time: Easy Jet < Club Med Engagement: Easy Jet > Club Med
METRICHE ESTERNE KEEP IT
SIMPLE
FOCUS ON
ENGAGEMENT
DEFINE A
MODEL
TO
SUM UP
THANKS
Dario Manuli Marketing Director
www.bewe.it | www.bewe.co.uk www.social-intelligence.bewe.co-uk