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A New Way to Build and Deliver:Selected Cloud Offerings

Aug. 2015Amr EidCloud Architect, IBM Cloud

© IBM Corporation

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Innovation is the new currency

“Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters - Founder, Galvanize

New business are composed leveraging digital services from a broad ecosystem

Developers are empowered

Business leaders innovate

IT leaders advance change

Companies of all sizes have the ability to disrupt, or face the prospect of being disrupted.

New apps are consolidating data and capabilities to engage new audiences

Delivery speed and productivity rapidly enable

businesses to grasp new opportunities

© IBM Corporation

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Steer

Dev/Test

Deploy

OperateDevOps

Continuous Feedback

Design Thinking

Containers

Extreme Agile

Mobile

IoT

APIs

Microservices

Tooling

Runtimes

Cloud provides developers with instant access to the APIs, services and infrastructure they need to launch their ideas into the present.

Cloud provides developers with instant access to the APIs, services and infrastructure they need to launch their ideas into the present.

App development today is about speed and choice

Core IT

Today’s apps must keep up with the speed of the app revolution.

Timing is critical…

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BenefitsFully customizable.Few limitations.Necessary for some solutions.Existing Investments.

Time CommitmentWeeks to setup and deploy.Maintenance/upgrades of hardware and software.

Time to initial deployment

Customer Managed

~ Weeks ~ Days

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

~ Minutes

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BenefitsMost control in the cloud.Necessary for some solutionsInfrastructure managed by SP.

Infrastructure as a ServiceCustomer Managed

Service Provider Managed

~ Days

Time CommitmentMinutes to provision VM.Time to configure software and apps varies.Maintenance/upgrades of OS, middleware, runtime.

IBM SoftLayer

Timing is critical…Today’s apps must keep up with the speed of the app revolution.

~ Minutes

Time to initial deployment

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

~ Weeks

Core IT

6~ Minutes

Platform as a Service

Customer Managed

Service Provider Managed

IaaS

BenefitsSetup environments and deploy apps very quickly.Infrastructure and platform managed by SP.Time CommitmentMinutes to setup and deploy.Focus on your apps and their data.

Timing is critical…Today’s apps must keep up with the speed of the app revolution.

~ Weeks

IBM Bluemix

~ Days

Time to initial deployment

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Core IT

© 2014 IBM Corporation

Cloud-based Services with SoftLayer

© 2014 IBM Corporation8

Cloud computing is continuing to transform the way organizations manage their infrastructure.

1,2Thibodeau, Patrick, “One in four cloud providers will be gone by 2016,” ComputerWorld article, Dec. 11, 2013.

80% of organizations will be using cloud services by the end of 20151

Many cloud providers are ready to supply them.

But analysts predict 1 in 4 of these cloud providers will be gone by 2016.2

Of those that survive, what makes a leader?

© 2014 IBM Corporation9

Introduction to SoftLayer - A Global Hosting Leader

Top 100,000 SitesBy Hosting Provider

Source: Hostcabi.net

Leading IaaS Provider Offering virtualized Public Cloud instances, Private Cloud deployments, Bare Metal Servers

•Founded in 2005, Dallas TX•Model predicated on software-driven infrastructure•Unencumbered by early-industry legacy restrictions

Founding principlesInnovation, Empowerment, Automation, Integration

An IBM Company Acquired by IBM in July 2013

© 2014 IBM Corporation10

The difference – network and global expansion

Key design elements

Control and transparency High performance Data sovereignty Security

Localized capabilities IPv4/IPv6 dual stack Global DNS Global DDOS mitigation Global internet exchanges and

peerings

40 WW data centers in 15 countries

Live: Milan, Hong Kong, London, US Federal, Paris, Toronto, Sydney

Next Up: Frankfurt, India

Global expansion

© 2014 IBM Corporation16

21,000 leading-edge customers

Social

Software as a Service Mobile & Communications

Marketing and Digital Media

EnterpriseHosting & Service Providers

Games and Entertainment

Platform as a Service

WhatsApp Voxer Instapaper Yelp

IBM BluemixThe Digital Innovation Platform

What is Bluemix?

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Bluemix is an open-standards, cloud-based platform for building, running, and managing applications.

Build your apps, your wayUse the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack.

Extend apps with servicesA catalog of IBM, third party, and open source services allow the developer to stitch an application together quickly.

Scale more than just instancesDevelopment, monitoring, deployment, and logging tools allow the developer to run and manage the entire application.

Layered SecurityIBM secures the platform and infrastructure and provides you with the tools to secure your apps.

Deploy and manage hybrid apps seamlesslyGet a seamless dev and management experience across a number of hybrid implementations options.

Flexible Pricing Try compute options and services for free and, when you’re ready, pay only for what you use. Pay as you go and subscription models offer choice and flexibility.

Coming Summer 2015

More openness and choice than ever before

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Bluemix is anything but locked down. You choose how you build, deploy, and manage your apps. Bluemix takes care of the rest.

ComputeChoose the level of infrastructure abstraction based on your app’s architectural needs.

Dev ToolingFrom editors to source code management to continuous delivery, you can use Bluemix’ powerful tooling or easily bring your own.

LocationDeploy apps to Bluemix Public (in a growing number of geos), your own dedicated cloud Bluemix, or one that runs within your data center (Local*).

ServicesPick from a catalog of IBM, third party, open source, or your own services to extend your apps.

IBM

Third Party

Open Source

Yours

*Bluemix Local coming Summer 2015

How does Bluemix work?Bluemix is underlined by three key open compute technologies: Cloud Foundry, Docker, and OpenStack. It extends each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer experience.

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Flexible Compute Options to Run Apps / Services

Instant Runtimes Containers Virtual Machines

Platform Deployment Options that Meet Your Workload Requirements

Bluemix Public

Bluemix Dedicated

Bluemix Local*

DevOpsTooling Your Own Hosted Apps / Services

Integration and API Mgmt

Powered by IBM SoftLayer In Your Data Center

+ + +

+ +

Catalog of Services that Extend Apps’ Functionality

Web Data Mobile AnalyticsCognitive IoT Security Yours

+

*Bluemix Local coming Summer 2015

21© IBM Corporation

Q4 2014 Q1 2015

Bluemix Continuously Delivers New Capabilities

WatsonUser Modeling

Language Identification

Machine Translation

Message Resonance

Relationship Extraction

Q&A

Concept Expansion

WatsonAlchemy API

Speech to Text

Text to Speech

Tradeoff Analytics

Visual Recognition

Concept Insights

PayPal Google Wallet Cupenya Insights

HERE Eperu Simplicite

3rd

PA

RT

Y3

rd P

AR

TY

IBMIB

M

DataDataworks Preparation

DataWorks

Analytics for Hadoop

SecurityAppScan Dynamic Analyzer

AppScan Mobile Analyzer

AppScan Static Analyzer

Threat Intel/IP Reputation

(API)

OtherInternet of Things

Foundation

Workflow

Apersona Ustream

PayPal Fastly ClearBlade Platform

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IntegrationAPI Management

Secure Gateway

DataSQL Database - Premium

Insights for Twitter

DevOpsDelivery Pipeline

Track and Plan

OtherMobileFirst Platform for iOS

Predictive Modeling

IBM Containers

Logging Service (ELK)

Workload Scheduler

Object Storage

AppScan iOS Analyzer

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GROWTH | TOTAL SERVICES & RUNTIMES

52 2x in 6 months

GA - Q3 2014 Q1 2015 Q4 2014 NEW SERVICES | Q4 & Q1

Services

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DevOps applies lean & agile practices across the app delivery lifecycle

Acceleratesoftware delivery –

for faster time to value

Balance speed, cost, quality and risk –

for increased capacity to innovate

Reduce time to customer feedback – for improved customer

experience

ContinuousCustomer

Feedback & Optimization

Collaborative Development

Continuous Release and Deployment

ContinuousMonitoring

ContinuousBusiness Planning

ContinuousTesting

DevOps delivers measurable business outcomes

Steer

Dev/Test

Deploy

OperateDevOps

Continuous Feedback

of large organizations expected to adopt agile

DevOps practices by end of 2015.75%

Use Cases &Case Studies

25© IBM Corporation

Mobility and Internet of Things drive many new use cases, particularly around real-time contextual experience

© IBM Corporation

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Benefits:

•Further differentiate their market leading position in mobile banking

•Reduce end-to-end development time from 6 to 2 weeks

•Stand up an operational hardware and software stack in 30 minutes 

“IBM BlueMix Mobile Quality Assurance allows Tangerine to provide a proactive customer experience that is relevant and contextual. A ‘shake to feedback’ feature is embedded in our mobile app, allowing customers to provide direct feedback about our mobile features and giving us insight into their mobile experience. We will continue to leverage IBM BlueMix and Watson to further engage our customers and deliver innovative mobile solutions based on their direct input.”

Charaka Kithulegoda, CIO, Tangerine

Tangerine Bank embraces “MobileFirst in a box” solution featuring IBM Mobile Quality Assurance on Bluemix

Solution components: IBM DevOps for Bluemix (Mobile Quality Assurance)IBM Worklight with IBM API management with DP XG45 (security gateway), IBM Tealeaf, IBM PureApplication System

Key accomplishments:•Deploy and run mobile applications based on customer insights

•Proactively monitors site and mobile processes to resolve usage issues faster

•Speeds response times to feedback to increase customer satisfaction

© IBM Corporation

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Financial Insurance Management Corp. – Delivers a mobile solution in just three months

“In delivering against our business goals, PointSource also identified ways for us to optimize for faster, higher quality delivery with IBM tools for the mobile development lifecycle.”

--Scott Liberatore, president and CEO, FIMC

Solution components Software• IBM® Rational® Test Workbench• IBM Worklight• IBM DevOps Services for BlueMixIBM Business Partner• PointSource, LLC

The transformation: FIMC created a mobile application that helps its customers stay connected to their membership programs from just about anywhere.

Enables customers to check status and initiate roadside assistance from their mobile devices

Transparent development helps accommodate changing business requirements

Increasescustomer renewals by enhancing customer access and engagement

© IBM Corporation

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BART, Synchrony Systems Leverage DevOps for Hybrid Cloud Development

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Instant, secure access to yard tracking data on mobile device,with realtime status updates

Integrated, cloud-based DevOps environment allowed developers to rapidly design, test and deploy, cutting cycle time from six months to 15 days

Supports hybrid cloud with application components running on Bluemix and on-premise such as CICS, IMS or DB2

“One of the glaring results that we've seen here oncewe started using Bluemix and building these applications, is that instead of the typical six-months effort that an organization would take to build an application like that,it took us 15 days, from concept to a running system. And that has potential going forward, of a cost savings for BART of possibly in the area of 80 to 90%.”

— Slavik Zorin, Chief Executive Officer, Synchrony Systems,

an IBM Business Partner

© IBM Corporation

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Will you disrupt or be disrupted by your industry?

Bringing insight directly to

their maintenance engineers via mobile

Using weather data to predict real time inventory needs

Sourcing new innovation from mobile developer

communities

© IBM Corporation

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Data and analytics in hybrid cloud are fueling competitive advantage

– Data services to replicate and synchronize data

– Analytics services to refine data and provide insight

– Cognitive computing services to interact with and change the world Bernhardt Furniture used

Bluemix and Cloudant to rapidly build a virtual

showroom that runs on mobile devices.

A global automaker launches experiments that use

cloud-based analytics to help address critical

global mobility issues

Demonstratesthe use of eco-friendly, connected vehicles for social and ride-sharing services

Solution components

The transformation: In several of these experiments, the business is testing the power of cloud-based analytics solutions to address traffic congestion and parking issues in London. These connect in real time to the Internet of Things (IoT) to enable innovative commuting options such as on-demand car sharing and a social shuttle service, and predictive analytics inform drivers by mobile app about current and expected open parking spaces near their destination.

Measuresthe feasibility of launching the services commercially

Createspotential new revenue streams that build on the company’s reputation for innovation

• IBM® BigInsights®

• IBM BlueMix™ • IBM API Management• IBM InfoSphere® Streams• SoftLayer®

• IBM Research Moving Object Map Analytics • IBM Cloud Business Solutions • IBM Global Business Services® – Business

Consulting Services• IBM Global Technology Services® – Cloud

Services: SoftLayer  

London already charges drivers a congestion fee to drive in the city center during peak business hours

The Problem:

Traffic congestion issues

Traffic issues have a major impact on commerce

Parking , spend an inordinate amount of time searching for open parking spaces