Digital Marketing Puzzle

How many pieces does your

business have on the table?

Why am I the expert teaching this class today?

MBA- Marketing fromAshford University

BBA- Management from University of North GA

Previous Work Experience: Advertising Sales for local

Online and Print Newspapers, Magazines

Customer Service and Account Management of local and national accounts.

Using Social Media before most people understood it as a college student to promote bands!

Why change to Digital Marketing?

I believe in the PROCESS, EFFECTIVENESS, Return , and Engagement in the FUTURE of digital marketing to put the pieces together.

Traditional Marketing MixInteruptive Search

Traditional Digital Marketing MixEngaging Search

The Foundation

What is your marketing strategy built on?

What is your message? Who is your target

customer? What is your brand? Does your brand match

your strategy, message, and customer?

Most Important Question

of the DayWhat is your Why?

• Why are you passionate about your work?

• Why are you passionate about your product?

• What is it about your job that lets you leave your legacy?

Where to use your Why?

How Does Your Why Applies to

your overall Digital

Marketing Strategy?

The Pieces of the Puzzle

The Foundation for all Online Marketing(The Biggest Piece of the Puzzle- Your Website)

Research1. Competition2. Industry3. Target Market/Audience

Strategy1. Attract 2. Engage3. Convert4. Multiply

Branding1. Focused 2. Clear3. Compelling

Content1. Relevant2. Organize3. Benefit Driven

Development1. Validate2. Up to web standards3. Track able4. Uses Media/Shareable(Done through Research and

Content)

Design5. Credible6. User Friendly7. Flexible(Done through Strategy and

Branding)

The Rest of the Puzzle- Digital MarketingThe Big Two

SEO- An ever changing strategic plan that seeks to optimize and focus on the consumer behavior of online shopping and searching to gain traffic back to the website.

PPC- Paid promotional search results that seek to direct traffic back to the website based on search terms.

SEARCH ENGINE MARKETING (SEM)

SOCIAL MEDIA MARKETING

BLOGGING

Social Media

Engagement

Social Media Scheduling

Credibility in Shared Content

The Rest of the Puzzle- Digital MarketingSocial Marketing- Why?

The Rest of the Puzzle- Digital MarketingSocial Marketing- Why?

The Rest of the Puzzle- Digital MarketingSocial Marketing- Why?

The Rest of the Puzzle- Digital MarketingSocial Marketing- Why?

The Rest of the Puzzle- Digital MarketingThe Next Two

Press Releases Articles Photo Opportunities

at Events Get in Good with the

Editor/Writer

List Building Strategy Design/Deploy Measure (Clicks,

Open Rate, Effective Time)

Public Relations Email Marketing

The Rest of the Puzzle- Digital MarketingThe Two Most are Missing Out On

Lead Generation Rating & Review Sites Yelp, Tripadvisor

Free Listings Buford Patch, Google Maps

Paid ListingsAngie’s List, Buford Business Alliance, any networking group with a directory

Affiliates Marketing based on what

someone has recently searched for online

Ad NetworksOnline Advertising Platforms advertise.com, Buford Patch

BlogsHave industry specific ads

Facebook AdsTargeted based on user demographics and likes

Directories & Listings Online Advertising

Mobile Evolution

The Rest of the Puzzle- Digital MarketingThe Next Generation

Advertising in the mobile age is developing and utilizing the existing social channels is proving effective in some areas. New ways to capture customers on cell phones in stores, restaurants, last minutes specials when business is slow is a developing platform that will become more utilized.

89% of internet users search online before they make purchase, even if its at a local business! 60% of consumers do mobile research several times a month on their phones!

Responsive and Mobile Websites are a must going forward as Smartphones integrate more functionality that computers in some cases.

Mobile Marketing

What Pieces Are You Missing?