Presented by: Chief Paul Bourgeois, Apache Junction Fire
District Marrisa Ramrez-Ramos, Mesa Fire and Medical Department
Marketing Through Technology #AFDAConf2013
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Agenda: 1. Ignoring it doesnt make it go away! 2. Lets talk
about successful examples 3. How to start 4. How to keep it going
Questions Questions/ Hands-On Saturday, January 19, 2013, 3-4:30
PM
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Text Txt Text 1. Ignoring it doesnt make it go away!
Socialnomics:
http://youtu.be/QUCfFcchw1whttp://youtu.be/QUCfFcchw1w
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Open houses Car seat checks School programs CPR classes
Community events Fire prevention activities Exceptional call with a
successful outcome Crews in action Citizen heroes Never miss an
opportunity to shine:
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2. Lets talk about successful examples Examples: Public
education Administration, City/town, Council, Mayor Public
Information Operations/Emergency Management How to be successful:
Cross referencing on other SM sites SM links on your websitewebsite
Add to your email signature Add to brochures, videos, business
cards Crucial mistakes: Not having a plan/goal Not giving a reason
to connect with your site Marrisa Ramirez-Ramos PIO/Fire & Life
Safety Education Mesa Fire and Medical Department 480-644-5620
Office 480-682-7815 Cell Connect with us: mesafiredept
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What is YouTube? A site to share your videos with friends,
family, and the world Current uses: Public service announcements
Original productions Informational/campaign videos Internal
training videos, set to private, share link What we have learned:
Copyrighted music poses a problem Clipping television news segments
from some local news media will get flagged and removed Our YouTube
web address: http://www.youtube.com/MesaFireDept
http://www.youtube.com/user/ApacheJunctionFD?feature=mhee
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What is Twitter? A micro blog, a quick update, limited to 140
characters An easy way to keep people informed without having to
spend time building a blog or crafting an elaborate post Social
messaging with the ability to follow people and have followers
Current uses: Live event/program promotion Scheduled event
promotion Emergency situations/breaking incidents Basic info on
major calls, if it affects the public Our Twitter web address:
http://twitter.com/MesaFireDept
https://mobile.twitter.com/AJ_FD
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We had some people say we were doing a great job of providing
information! We became a trending topic on Twitter locally!!!
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What is flickr? An online photo management and sharing
application Current uses: Photos of press conferences, special
events, award recognitions, and volunteers taken by a department
photographer Our flickr web address:
http://www.flickr.com/photos/mesafiredept
http://www.flickr.com/photos/mesafiredept
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What is FACEBOOK? A social networking site for connecting with
people through profiles, photos/video and messaging People have
profiles Businesses, organizations and brands have pages Current
uses: Central hub for sharing content from our other social media
sites Our facebook web address:
https://www.facebook.com/MesaFireDept
https://www.facebook.com/MesaFireDept
https://www.facebook.com/ApacheJunctionFD
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Questions #AFDAConf2013
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TEXT 3. How to start What SM sites should you use? What name to
use? NameChk site: http://namechk.com/ Have a policy in place Have
a goal in mind Find the right person
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4. How to keep it going Keep up-to-date Read Continuing
education Professional organizations Content Create a calendar of
events Tweet live from events vs. scheduling tweets/posts Give it
life Have the right tools You need to be able to be mobile and
desktop ready Set notifications so that you will be notified of
happenings & not have to be checking whats going on
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Questions/ Hands-On My biggest piece of advice is dont be
afraid! To try social media To ask questions of someone And
surround yourself with the right people
