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Presented by Chris Bechtel, V.P. Products and Services
Your Gateway to Online Audiences
20 Must-Haves for an Effective Online PR Presence in 2008
For Advanced PR Technology - SF: “Journalist-friendly Corporate Websites and Robust Corporate Online Newsrooms –”
Your Gateway to Online Audiences
2
Must Have: More Than Just Press Releases Online
3
Must Have: Editorial Capabilities
4
Must Have: A Good Design
5
Must Have: Branded URLs from Outside Providers
6
Must Have: Ability to Assign Media Contacts
Easier-to-read PR contacts -
7
Must Have: Integrated News Clips
8
Must Have: Press Materials Segmented
9
Must Have: Images in a Gallery
10
Must Have: Option to Password Protect Images
11
Must Have: Media Contacts Protected from SPAM
12
Must Have: A Channel for Transparency
13
Must Have: Integrated Video
14
Must Have: More than One RSS Feed
15
Must Have: Podcasts and One-Click RSS Options
16
Must Have: Campaign Microsites
17
Must Have: SEO for Every Press Release
18
Must Have: Ability to Distribute Multi-Media
19
Must Have: Community Sites w/ Multi-media
20
Must Have: A Provider Who Knows New Media
21
Must Have: Every Page a Multi-Media Release
22
Must Have: Online PR + New Media All-In-One
23
Contact Us at 1-800-514-1897 Ext. 500