Presented by:

UNILEVER NAME

Creating a better future every day Market Leader In FMCG. Multinational company Worldwide presence

UNILEVER NAME

HISTORYUnilever was established in 1930 when the Dutch Margarine company named Margarine Unie was merged with the British soap maker

Lever Brothers

UNILEVER NAME

Entered in UAE in 2007

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UNILEVER NAME

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The company start operating in UAE region in 2007 through

four business units.

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WeaknessesCannibalization in product lines

Cost increasing due to repetitive resource utilization

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Strengths

Strong Brand NameWide range of variety of products

Micro EnvironmentCompetitor

Huge number, aggressive competition. Suppliers

Large number of suppliers

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Micro EnvironmentConsumers

Increasing continuouslyDistribution

Wide rangeDemand and Supply

Low penetration and high market potential

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Macro EnvironmentDemographic Environment

The population of UAE is ethnic diverseAge Factor

Catering all ages all gendersEconomic Environment

Increasing purchasing power

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Macro EnvironmentTechnological Environment

Unilever is not facing any technological constraints

Political and Legal EnvironmentPolitical support

Islamic shriah law

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Target Market

The target market of Unilever includes Middle Class, Upper Middle Class and the Upper

classes of the population of the UAE.

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Target Market

The target market of Unilever includes Middle Class, Upper Middle Class and the Upper

classes of the population of the UAE.

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Market Description

Ethnic diversityIncreasing population

Increase in number of touristsIncreased immigrants

Increasing purchasing powerLow bargaining power

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Market tend to grow because;

Increasing populationIncreasing immigrants

Increasing tourism

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Potential Needs and Demands in Future;

Personal hygiene products like sanitizerMore options in personal care product

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Market Segmentation

Company portray itself as a multi local multinational company just because of its detailed study and concentration of the cultures and other characteristics of the

market

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References

Anitta Ileveska: Unilever UAE. (2013, feb 05). www.unilever.com. Retrieved from http://www.unilever.com./Images/Unilever%20announces%20new%20Marketing%20Directors_tcm72-344203.pdf

AUDIT, U. (2012). ANNUAL REPORT & ACCOUNTS. Kevin C. (2012). Unilever Brands. Retrieved from Unilever:

http://www.unileverme.com/our-brands/detail/Lipton/333471/

Saho, S. (2013). Unilever joins hands with UAE firms to tap online market. Retrieved from The Nation: http://www.thenational.ae/business/industry-insights/retail/unilever-joins-hands-with-uae-firms-to-tap-online-market

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References

Shahid, N. (2011). Analysing the Employee Retention In UNILEVERS. KARACHI.

UNILEVER. (2014). UNILEVER UK. Retrieved 2014, from http://www.unilever.co.uk/aboutus/introductiontounilever/

UNILEVER NAME. (2014). About Us. Retrieved from Unilever Name: http://www.unileverme.com/aboutus/aboutname/

Unilever NAME. (n.d.). About Us. Retrieved from Unilever UAE: www.unilever.com

Unilever UAE Q1 2013 trading Statemen. (2013, April 25). Q1 2013 trading Statement. Retrieved from Unilever UAE: http://www.unilever.com/Images/Unilever%20announces%20new%20Marketing%20Directors_tcm72-344203.pdf

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