Presented by Deepak Wadhwani & Micheal Martin

presented toSan Diego Super BloggersWednesday August 27th, 2009

SEO for Wordpress

Topics• What is a blog ?• Why is it important ? • How to get started ? • Customize the blog ? • How to get Traffic to your blog ?• Why Wordpress is great for SEO• What plugins are best for SEO• Whats in it for YOU

Introduction

SEO for Wordpress

Topics• What is a blog ?

• A blog (term "weblog") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

•Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.

•Viral Marketing – Got Video

Introduction

Topics• Why is it important ? Social Media ! • Blogs allow millions of people to easily publish their ideas, and millions more to comment on them. •Blogs are a fluid, dynamic medium, more akin to a "conversation" than to a library — which is how the Web has often been described in the past. •Increasing number of people reading, writing, and commenting on blogs, use of Web is shifting . Blogs are the medium of choice. •Blogs increase user retention and add value to your website– Part of the Community – Social media- virtual Barbershop•Instead of primarily being passive consumers of information, more and more Internet users are becoming active participants. Weblogs allow everyone to have a voice.

Introduction

SEO for Wordpress

Topics • How to get started ?• Find a decent blogging provider that appeals to you. Some may include MuseCrafters.com, Livejournal.com, JournalHome.com, www.blogger.com ,ChoseIt, WordPress.com , TheDiary.org, Mindsay.com, Blog Network or Xanga.com.•Most of these sites are pre-made with templates and push-button publishing that don't require much technical know-how.•Sign up FREE ! Or download the blogging application on your website hosting

Introduction

SEO for Wordpress

Topics•Customize the blog ? Once you sign up, you'll have a gallery of ready-made templates to choose from. With these, you can pick a color scheme and layout for your blog. . Wordpress its called a Theme and features that extend functionality are called plugins• Most sites come with a set of predefined layouts and schemes that you can choose from. Select one and personalize it. Then add your name, interests, images, etc. Add blogging freebies like buttons, images, video, maps, guestbooks, comment boxes for readers' input, etc. BE CREATIVE ! KEEP IT REAL. WRITE ABOUT STUFF YOU ENJOY !

Introduction

• Intuitive & Easy to Use Content Management

• Ability to Control Canonicalization

• Ability to Automatically Have SEO friendly URLs

• Easy Updates & Wide Breadth of PlugIns

Why Wordpress is Great for SEO SEO for Wordpress

• All in One SEO Pack

• Google News & XML Sitemap

• Permalink Redirect

• Post Teaser

• TweetMeme & WordTwit

• Wptouch iPhone (ANDROID) Theme

What Plugins Are Best for SEO SEO for Wordpress

• Google Search Quality Head Matt Cutts uses Wordpress & affirms its SEO value

• Increased visibility and credibility for YOU & your site

• Ability to enhance sales of Ad Placement & making money with Adsense

• What's best for SEO is essentially what's best for your readers

Whats in it for YOU SEO for Wordpress

Thank YouSpeakers Deepak Wadhwani - Deepak@InternetSearchInc.comMichael Martin - mike@internetmarketinginc.comTwitter –http://twitter.com/deepaksd

http://twitter.com/googleandblogWordpress Blog on Google Android – http://www.googleandblog.com/Wordpress Blog on Insurance : http://YourInsuranceGurus.com