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PRESENTED BY GEOFFREY CASTRO, MANAGER OF MARKETING, CEE
TIPS & IDEAS FOR MARKETING & COMMUNICATING YOUR FLYING WILD PROGRAM
HOW TO REACH FORMAL EDUCATORS
• STEP 1 --- Identify your audience• STEP 2 --- Build connections
• Formal Educators -- Middle school educators• Contact School District Science Coordinators• Get on listservs• School district professional development calendars• Regional EE and community calendars
• Pre-service Educators• University Education Departments
HOW TO REACH NON-FORMAL EDUCATORS
• Non-formal Educators
• Master Naturalist -- www.nralliance.org
• Master gardeners -- www.ahs.org/master_gardeners/
• Girl Scout Councils -- http://www.girlscouts.org/councilfinder/
• Boy Councils or Scouts Units -- (Tigers, Wolf Scouts, Bear Scouts, Webelos, Boy Scouts)
• Boys and Girls Clubs -- http://www.bgca.org/whoweare/Pages/FindaClub.aspx
HOW TO REACH NON-FORMAL EDUCATORS
• Non-formal Educators (continued)
• Zoos, Aquariums-- http://www.aza.org/findzooaquarium/
• YMCA’s -- http://www.ymca.net/find-your-y/
• Camps -- http://find.acacamps.org/finding_a_camp.php
• Others -- Nature Centers, Environmental Education Centers, 4H, etc.
THINK OUTSIDE OF THE BOX
HOW TO FIND FACILITATORS
• Volunteer Match – www.volunteermatch.com
• Idealist – www.idealist.org
• 1-800-volunteer.org -- www.1-800-volunteer.org
• CraigsList- www.craigslist.org
PERSONAL PRESENTATIONS
• Get Social!
• You or your facilitators should:• Attend youth organization monthly
meetings• Attend home school Association meetings• Attend Environmental Education
Association meetings
WHERE TO POST & ANNOUNCE YOUR WORKSHOP
• Community calendars• TV stations• Radio stations• Newspapers
• Press Releases• FW release templates
are available in the City Partners Corner
• Create a Facebook account and post your event
• Post to various newsletters• Boy Scouts• Girls Scouts• 4h• Boys and Girls Clubs• YMCA’s/ YWCA
• Create your own listserv and send announcements on upcoming events
HOW TO INCREASE WORKSHOP ATTENDANCE
• good location• convenient parking• ease of access• promote credits• They get a guide -
promote guide ...color, big, of activities....• "award winning" in
write up• connect to Project
WILD for recognition
• hands-on, interactive • food provided• certificates conveyed• “Learn how to conduct
a bird festival”
WHEN SHOULD YOU BE MAKING CONTACT?
• Frequently
• At regular intervals
• Well in advance
• Tie into calendar themes • Examples include Earth Day, IMBD, National Bird
Day, Easter, Endangered Species Day
SO WHAT DO YOU SAY?
• Tell your story• Be clear, personal• Demonstrate your ability to meet needs
• Share logistics• who, when, where
• Use photos
• Focus on local birds/ raise awareness about flyways
MESSAGE CUES
• Flying WLD…• Builds academic skills• Builds interest in science• Introduces conservation careers• Provides educators with EE certification in a
national program• Teachers receive professional development• Builds stewardship• Helps conserve birds and their habitats• Connect youth to nature
TRY EMAIL MARKETING
Email marketing is a powerful marketing tool for communicating and developing relationships.
SOCIAL MARKETING
• Outlets • Facebook• Twitter• YouTube• Google Groups• Word Press, Blogs etc.• Community groups• websites
THE BIG ADVANTAGES OF SOCIAL MEDIA
• Better targeting
• High Return on Investment (ROI)
• Requires no technical skills
• Increased visibility
CHECKLIST
• Who to target for Flying WILD training
• Formal educators• Contact School District
Science Coordinators• Get on listservs• Middle school educators• School district professional
development calendars• Regional EE and community
calendars
• Pre-service educators• University Education
Departments
• Non-formal educators• Master Naturalists• Master Gardeners• Girl Scout Councils & Boy
Scouts Units• Boys and Girls Clubs• Home School• Nature Centers, Zoos,
Aquariums, EE Centers, etc.