Presented by Gerald Chinogara

TRUST that the “promise” will be kept

What’s a BRANDWhat’s a BRAND ??

““is the public projectionis the public projection

of certain aspects of a person’s of certain aspects of a person’s

personality, skills or values; personality, skills or values;

it’s not the entire human being”it’s not the entire human being”

What’s a PERSONAL BRAND ?What’s a PERSONAL BRAND ?

MontoyaMontoya

name

personality

““Your brand is a Your brand is a

perception or emotion, perception or emotion,

... that describes ... that describes

the total experience of the total experience of

having a relationship with you”having a relationship with you”

What’s a PERSONAL BRAND ?What’s a PERSONAL BRAND ?

McNallyMcNally&Speak&Speak

Why Personal Branding

““Those who mean the most to you, are Those who mean the most to you, are

those who offer you the most value those who offer you the most value

throughout your life.throughout your life.””

Power of Power of a PERSONAL BRAND ?a PERSONAL BRAND ?

GrahamGraham

””The individuals who stand The individuals who stand

out in the world around us out in the world around us

are those who offer the are those who offer the

greatest value to the most people...greatest value to the most people...””

Personal BrandPersonal Brandiingng

Identity

ImageImage

Competencie

Competencie

ssCommunicationCommunication

IdentityWho you are (Values, Roles, Goals)?What makes you unique & distinct?

CommunicationDo your competencies contribute to your domain?Are you visibile, distinct?Is your communication consistent?

CompetenciesWhat is your distinct specialization/area of leadership?Be passionate, focused & persistent

ImageThis is the OUTCOMEBe Distinct, Unique, Consistent with your symbols & behaviour

It is our choices It is our choices that show what we truly that show what we truly

are, are, far more than our abilities.far more than our abilities.

Rowling

Goals in LifeGoals in Life

““What do you What do you

want?”want?”

End GoalsEnd Goals

Goal Setting:Goal Setting:

• Focus on “END GOALS”WHAT DO YOU WANT? (excercise)

• Have your goals SMART+: S SpecificM MeasurableA AttractiveR RelevantT Timely+ Positive

Personal Branding Strategy:Personal Branding Strategy:

Personal Brand Maintenance:Personal Brand Maintenance:

• Know yourself (Values, Roles, Goals)• Invest in yourself• Be comfortable in your own skin• Discover your competencies; improve &

maintain them

• Be positive Be the best/most appropriately dressed person you meet everyday

• Express yourself in the most clear and concice way

Personal Brand Maintenance:Personal Brand Maintenance:

• Be persistent, don’t crash & burn

• Invest in your physical and mental health,

• Become member of appropriate clubs / associations

Values (i):

- Exercise 1: Identify what makes your life – compelling– fulfilling

- Exercise 2: Finding your Life’s passion

- Exercise 3: Discovering and Determining your deepest values

 

Personal Branding Personal Branding IntrospectionIntrospection::

Useful “Identity” Related Questions:Useful “Identity” Related Questions:

Personal Branding Personal Branding QuestionsQuestions::

• What am I tolerating?• What is to be powerful?• What is it to choose?• Am I being nice or am I being real?• What do I do to avoid feelings?• Where is my attention?• What keeps me going?•When am I unable to laugh at myself?• What motivates me?• What’s fun? • What is pleasure?• Where do I limit myself?• What does it cost me?• What thrills me?• What is it to be passionate?

WHAT DO I WANT?WHAT DO I WANT?

WHO DO I WANT TO BE?WHO DO I WANT TO BE?

WHAT MAKES ME UNIQUE?WHAT MAKES ME UNIQUE?

WHAT MAKES ME DISTINCT?WHAT MAKES ME DISTINCT?

Roles in LifeRoles in Life

• Professional RolesProfessional Roles• Family RolesFamily Roles

• Individual RolesIndividual Roles • Social/Citizen Social/Citizen

RolesRoles

Roles in Life:

“If one person can do something, anyone can learn to do it”...

What different perspectives you can create for each role?

How would you define our “end goals” for each role?

Personal Branding Strategy:Personal Branding Strategy:

Competencies:Competencies:

• What is/will be your Specialization? Focus, Focus, What is/will be your Specialization? Focus, Focus, FocusFocus

•Supporting question: Which skills would enable you to Supporting question: Which skills would enable you to distinct?distinct?

• What will enable you to have Leadership and What will enable you to have Leadership and Authority on your area of Specialization?Authority on your area of Specialization?

Personal Branding Strategy:Personal Branding Strategy:

Your personal Brand is

• a way to differentiate yourself and

stand out from the crowd

• how your are perceived and

remembered by others

• about reflecting the authentic, real

you

• a potential aid to success

Personal Branding Summary:Personal Branding Summary:

What does your brand give you?

Success! Benefits:

Increase your visibility and presence Differentiate yourself from your peers Increase your compensation or fees Thrive during downturns in the economy Expand into new business areas Choose better, more interesting assignments Understand yourself better Achieve your personal and professional goals Increase your confidence and self-motivation