Presented by Joel Thomas, Bryon Zandt, Sindhura Citineni
Facts• 1.2 billion people in the world living with less
than a dollar a day
• College students want to help
The Need:A student movement which makes a tangible
contribution to the reduction of poverty.
The Need
Nourish International provides a
PLACE
Where college students gather to think
critically about how to alleviate poverty.
Value Proposition
.
UNC
• Students have created such a place at UNC
Hunger LunchDevelopment Project
Value Chain
NI members
NGO’s Impoverished Community
Ventures
• Student driven AND student-led
• We do not ask for money
• We only invest in sustainable projects
Core Values
The Solution
Impoverished Communities
UNC Bol.
College Students
Barriers to Entry
• 501c3 application
• Money
Target Market: College StudentsWhy?• Potential, ambition, and talent• Time and interest towards social work• Students are consumers• Want to take matters into their own hands
Total Addressable Market:• 2,500 US colleges = 9.6 million students• Students spend $200 billion per year (2002)
Market Characteristics
Student Interest in NI
05
101520253035
Yes No, I'm notinterested
No, I do notunderstand w hat
NI does
No, I'm interestedin other service
activites notrelated to NI
No, I'm notinterested in
runningfundraisingventures
Level of Interest
Pe
rce
nta
ge
of
Re
sp
on
se
s
Series3
We’re Different from…Student Focus
Student-led Do not ask for $
Peace Corps
Habitat for Humanity
The College Corps
Dream Now
NI
Marketing Plan
• Colleges– Student Organizations– Professors– Mass Emails– Friends
• NGO’s– Online– Networking
Finances
• UNC Example• Hunger Lunch
Cost/plate Price/plate Profit/plate
$0.92 $3.00 $2.08
Finances contd.
• Average of 300 plates/lunch
• 15 lunches per year
• $9,360
Let’s Make it Happen
• Management– 2 full time employees: $40,000– Seed Money: $400/chapter
• Implementation– Start new chapters!
Social Return on Investment
Academic Year
# of development projects being funded
Amount of funding for development projects
Cumulative # of impoverished people being served
Number of NI student leaders formed
Number of customers provided tangible ways to give
2003-2004 1 $8,000 150 10 1,000
2004-2005 1 $8,000 270 30 2,000
2005-2006 1 $14,000 370 40 2,000
2006-2007 16 $89,137 2,120 480 32,000
2007-2008 43 $246,697 6,420 1,290 86,000
2008-2009 52 $402,837 11,620 1,560 104,000
2009-2010 61 $613,344 17,720 1,830 122,000
2010-2011 70 $814,889 24720 2,100 140,000
Green: Future projections based on our 3 year historyBlue: NI's past 3 year history at UNC-Chapel Hill
Tangibles:
Intangibles:
• Socially responsible leaders of the next generations
• Empowered impoverished communities
• Heightened awareness for non-profit led sustainable, long term development
Social Return on Investment
Chandni Kalaria
Matt Callahan
Vera Fabian
Naman Shah
Jim Cummings
Kevin Henderson
Sindhura Citineni
• Who’s next…..
Thank you very much for your time.
Please contact us at [email protected]
Or call our director, Sindhura Citineni at (919)225-3636
Questions
Outside Investments
• Year 1: $4500– Startup Grants – Echoing Green
• Year 2: $93,000– $45000: grants– $2500: private donations
• Friends, Family– $2500: corporate sponsorships
• Time Warner Cable• REI• Verizon• Red Bull
Online Advertising
• $35 CPM (cost per thousand)
• 2000 viewers per new chapters
• 3000 viewers per mature chapters
Past UNC Profits Vs. Projected New Chapter Profits
$0
$5,000
$10,000
$15,000
$20,000
$25,000
1 2 3 4 5 6
Year
Pro
fits
UNC
NewChapterProfit
UNC Profit
y = 4824.2e0.3594x
R2 = 0.8981
$0
$5,000
$10,000
$15,000
$20,000
$25,000
0 1 2 3 4 5
Year
Pro
fit
Expon.
• Short Term Revenue Stream:– Startup Grants/Fellowship: $90,000
• Long Term Revenue Streams– University Chapters– Online Advertising– Corporate Sponsors– Alumni Membership dues– Student Membership dues– Donations
Financial Assumptions
Social Return on Investment
Development Operations TOTAL
Save the Children $0.90 $0.10 $1.00
CARE $0.90 $0.10 $1.00
Foundation for Sustainable Development $1.00 $0.00 $1.00
Nourish International (2006-2007) $1.50 $1.00 $2.50
2007-2008 $1.46 $1.00 $2.46
2008-2009 $2.26 $1.00 $3.26
2009-2010 $2.98 $1.00 $3.98
2010-2011 $4.04 $1.00 $5.04
• EVERY DOLLAR is distributed in the following way:
• 12 new chapters/salesperson
• 60% success rate
• $400 seed funding per chapter
• $2400/salesperson for travel
Financial Assumptions
Volunteers
Leaders
Consumers and Investors
HL Diners
HEFH Players
Swing Dancers
Sponsors
Event Setup Writing
Publicity/ Sponsorship
Committee/ Branch Leadership
Social Entrepreneurs
Idea People
Concept Originators of HL, HEFH, Swing, etc.
Individuals may enter at any point in the process
NI Chapter Expansion Model