Presented By: Johnny Chau, Katherine Leung, Sona Lim,

Jayann Raguini, Eric Woo, Tiffany Wu

Background

Current campus Web email is limited

Seek an alternative email option for students

Provide additional features and applications

Charge to the DHC Team

Survey students

Present a plan for introduction and promotion

Simplify transition from Geckomail

Gmail Pilot

Winter Break 2008– 3,000 randomly selected students invited

to participate• 306 students participants• Studied impact and implications for UC Davis• Evaluated

Experiment

Test Cases

Facebook

The Aggie

Flyer

Survey Students

Face Question– Have you recently heard about the

optional Gmail service that UC Davis will implement?

Branch Question– How?

Page Viewsgmail.ucdavis.edu

May 9 303

May 10 184

May 11 261

May 12 475

May 13 621

May 14 690

n = 5046

n = 1133

n = 1121

Findings

Increase duration of promotion

Coordinate timing of survey

Recommendations

Facebook:Video/Pictures

Students Q&A

Post items

Message members*

Recommendations

The California AggieFront page article*

Ads*

Recommendations

FliersCatchy slogan

Incorporate Gmail theme: color schemes

Distribution

Key information

Thank You

Sponsors:

Roger Ashton

Gaston DeFerrari

Babette Schmitt

Caren Weintraub

Also:

Stephen Cheung

Kathy Davis

Nate Delaney-Busch

Carrie Devine

Jacquelyn Flatt

Ann Orel

Questions?