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Presented by Mark Hendricks
Internet Success System Master Mind Conference
April 23-26, 2009 : Orlando, Florida
© 2009 Mark Hendricks – All rights reserved.
Create Your Own Internet Publishing
Empire For Long-Term Profits And A Lifestyle That Most People Can
Only Dream About
It All Begins With YOUR…
Mindset
How you think
How you feel
How you see and hear
How you act
How you ask questions
How you find solutions
Next look at YOUR…
Interests
Expertise
Hobbies
Knowledgeable people you know
What would keep you working on a project even though you didn’t get paid, and didn’t get recognition for
doing it?
What gets you out of bed in the morning and excited about a brand
new day?
Next look at…
The Marketplace
Fears
Frustrations
Hopes
Dreams
Goals
Help people solve their problems, or reach their goals, or BOTH!!
Next look at…
The Marketplace
Two-thirds of the population are motivated to avoid pain rather than reach goals.
Ben Franklin said…
“An ounce of prevention isworth a pound of cure.”
Mark says… “But people will pay a lot more for the cure!!”
Next look at…
The Marketplace
Where can you find them?
How can you communicate with them?
How can you target them?
How can you ask them what they want?
How can you keep in touch with them?
What are they already buying and from whom?
Next look at…
The Competitors
Who are the top five
What – what are they offering
Where – what strategies for traffic
When – how often do they communicate
How do they approach prospects and customers – positioning psychology
Why can you do better – your USP
Seven Ways To Get A Product To Sell
Create
Compile
Manufacture
Acquire
License
Hire – work for hire
Joint Venture or Affiliate
Three Basic Product Ideas:
Physical products
Information products
Services
Five Star Tip…
All of these can support the others
Physical Products
Hard goods: suppliers, manufacturers, dropship, wholesalers, link in, private label
Info Products
How to – books, manuals, courses, teleseminars, live seminars, live workshops, one on one consulting, personal mentoring – printed or digital, audio, video
Software – repetitive activity (let the robot do it)
Services
Ongoing support and/or training
Memberships
Membership sites
Consultation
Coaching
Mentoring
Four Product Types
Consumables – repurchase time and time again
Collectibles – repeat buyers of similar or related products/services
Toll Booth – necessary tools for success or important info
Back-End – add-ons, product/service endorsements
Product/Service Design
Analyze five competing products for their:
FAB – Features, Advantages, Benefits
Make yours contain all the best benefits, and then some
FAQ – answer these questions… How do I?… Where can I find?
The Competitive Grid
FAB A B C D E Your Product
1 Y Y Y Y Y Y
2 Y Y Y Y Y
3 Y Y Y Y
4 Y Y Y Y Y
5 Y Y Y Y
6 Y Y Y Y Y
7 Y Y Y Y Y
8 Y Y
9 Y
10 Y
11 Y
A simple business model that works…
What to do – tell them what to do
How to do it – step by step do it yourself approach (How do I?… Where can I find?)
It does it – the product does it
You do it for them – you provide the full service, they just pay you to do it all
Outline and/or Specifications
Come up with broad sections or specs
Break these sections into 3 topics
Break these 3 topics into 3 parts
Break these 3 parts into smaller parts
Describe these smaller parts
OR… Hire someone else to do this for you
Where do you start?
Cross Sell Products and Services
If you have a product, create services to support it
If you have a service, create products to support it
If you have products and services, create more products and
services to support them or add to their functionality
“Front-end sales and Back-end sales”
The Big Secret To Product/Service Success
You must own or have exclusive rights to the product or service to maximize your profit potential
Delivery of Product/Service (Site choice) Authority/Expert
Salesletter Blog Lead Generation Branding site Informational Membership site Adsense Minisite
Social Blog Platform
Social Networking Social Media Article Directory Ecommerce Directory Search Engine Review site Forum
Single focus or combinations of these
Why do all this?…
You will have something unique to offer your marketplace
You will have something to offer joint venture partners, resellers, and affiliates
You will have created an asset that pays you many times for working once
“Do the work once andget paid forever!”