StrengthsWeaknesses
Opportunities Threats
- Popular- Family - focused- Drinks - Modern- Attractive items
- Inconsistent social- Multiple accounts- Lack of promotion
- Social explosion- Attract new business- Keep customers- Promotion
- Other Downtown restaurants- Downtown bars- Yelp
Que pasa ahora, Aqui?
Industrial Strength Social Media Strategy
Facebook: What’s your status now?-Currently 4 Facebook pages (1 per location)
-Same posts per page
>Statuses about their specials
-Not much of a Facebook presence
>No interactions with fans
>Not many pictures
Instaqui
SWIRLS WILL GET THEM MAD LOVE
Instagram - Selfie Swirls
what they should do
Using Themed Boards on Pinterest to Showcase the Aqui Lifestyle
Promotional Creatives
Let’s put the wild back into wild, natural and organic.
Promotion: Creative MaterialsHere is a rough rough draft. what do yall think? (Alicia) Front Back
Promotion - creative materials
Possible promos made exclusively for community nights, check-in with yelp/facebook, foursquare.?? Win a free swirl??
Hashtags?
http://www.aquicalmex.com/experience-aqui/community/
Conclusion
get ya swirl on
Claire- Pinterest
Tieara- Twitter
Alicia- Creative materials
Casey- History and content strategy (SWOT)
Natalia- History and content strategy
Stephanie- Facebook
Collective effort- Instagram
Roles