Presented by Tim Lyons
Interactive Marketing
ManageChina
The next wave of innovation from an unlikely source
Adsmith China
So...what’s it all about then?
Introduction and Welcome
Who am I?Academic
• Electronic Business/e-commerce
• Marketing Communication
• Strategic Marketing/Competitive Strategy
• Sales Management and Negotiation
• Direct Marketing
• International Marketing
• Previously Course Director of Australia’s largest U/G marketing program
• U/G and P/G teaching
• RMIT University, Monash University, Australian Graduate School of Management (AGSM), Securities Institute, HKMA, SIM, Hong Kong University, Zhejiang University of Technology, Latrobe University, APESMA, Hanoi University, IESEG School of Business in Paris
Who Am I?• Practical
• 25 years experience in Sales and Marketing
• Worked in Australia, Singapore, Japan, China and Philippines
• Consulted in Hong Kong and Indonesia
• Vice Chairman – Australia/ChinaChamber of Commerce Shanghai
• Managing Director
• Sales Director
• Marketing Director
• Management Consultant
• Projects for industry and government
At the heart is an idea…
Creativity
No Creativity
Creativity
No Creativity
From 1949 to 19793 Prized Possessions
From 1979The Dragon awakes
2013Seek Truth from Facts
Key Numbers• 564+ million internet users (42%
penetration rate)• 420 million use mobile, tablet to access• IM, Search, Music, Blog, Games, Video
most popular applications• 91% of Netizens visit Social Media sites
Source: http://www.adsmithchina.com/
Source: http://www.adsmithchina.com/
Dominated by local players
Source: http://www.adsmithchina.com/
Registered UsersOn SNS, Millions
Source: http://www.adsmithchina.com/
Tencent is dominating• Qzone
• Pengyou
• Tencent Weibo
Renren
Youku
Social Commerce
How influential is SM?
• 66% of users follow brands
• The average user follows 8 brands
• Weibo is the most popular for brands to build fans (but for how long??)
Source: http://www.adsmithchina.com/
Social Media as news channel
logologo
about usabout us
linkslinks
pollpoll
eventsevents
Image/videoImage/video
Latest post
Latest post
Verified company (need to apply)
Verified company (need to apply)
Account statisticsAccount statistics
Topic tagsTopic tags
fansfans
groupsgroups
Source: http://www.adsmithchina.com/
Foreign brand examples
Source: ADSmith
Promotion
Uniqlo
10% discount if you shop online. Can pick up in store. Show the message on your phone to pick up the goods.
B2B is startingSource: ADSmith
WeChat – how does it work?
WeChat - tactically
Source: http://www.adsmithchina.com/
WeChat - tactically
Lenovo, which did not exist in 1990, bought IBM’s personal-computer business ten years ago and is now the world’s second largest PC-maker
So where will WeChat be in 20 years or less?
PROJECT
FORM STYLECHINA WECHAT
Time for reflectionHow do you see the Chinese impact on SM?
wrap upquestions?