Presented to: Black Box Corporation Presented by: George Borden and Steve Acquista April 6, 2010

1 `Company Confidential

Presented to: Black Box CorporationPresented by: George Borden and Steve AcquistaApril 6, 2010

An introduction to digital signage

2 `Company Confidential`Company Confidential

22

AgendaAgenda

» An Digital Signage Introduction

» Market and Opportunity Overview

» iCOMPEL™ Introduction

» Multimedia Solutions

» Black Box Educational Resources

» Q & A


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What is digital signage?

Digital signage is an electronic medium that makes it possible to deliver dynamic and compelling content at the right location at the right time to achieve better results.


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» Increase sales

» Build brand awareness

» Improve internal or external communications

» Encourage certain behaviors

» Increase customer satisfaction

» Motivate employees

» Inform, educate, and communicate in real time

» Use as an emergency notification system

Digital signage is an affordable and effective medium to:

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Retail»Malls

»Standalone Stores

»Convenience Stores

»Service Stations

»Restaurants and Bars

Corporate»Information in High-Traffic Areas

»Wayfinding

»Cafeterias

»Conference Rooms

»Lobbies

Digital signage applications

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Education»Campus

»Dorms

»Student Centers

»Departments

»Administration

»Cafeterias

Transportation»Flight or Schedule Information

»Advertising

»Wayfinding

»Ticketing and Check-in


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Hospitality»Information

»Wayfinding

»Advertising

»Check-in

»Concierge

Medical»Waiting Rooms

»Wayfinding

»Department Training

»Status Monitoring


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Entertainment»Theaters

»Theme Parks and Arcades

»Museums

»Libraries

Rental and Staging»Events

»Tradeshows

»Concerts

»Convention Centers

DS Applications:



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A basic digital signage systemA basic digital signage system

» Display (plasma or LCD) Display (plasma or LCD)

» Media playerMedia player

» ContentContent

» Software Software

• CreateCreate

• ManageManage

• PlayPlay

• MonitorMonitor


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Digital signage project breakdown

» Displays – 51.45%

» Media Player Hardware – 25%

» Design/Installation/Network – 15.6%

» Software – 9%

1010

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Key contributors

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U.S. digital signage market

US Digital Signage Market

• $2.9 billion - 2009 YTD • $3.7 billion - 2010• $4.4 billion - 2011

Segments: - Advertising Networks- Digital Billboards- Communication Networks

Source: PQ Media: 11/09

“DOOH Growth Remains Strong, Global Growth Outpaces U.S”. pqmedia


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Compel your audience with……

Product introduction and demonstration


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A typical digital signage layout

Video – live or stored

Clock / Calendar

Branding – animation and images

News/RSS feeds - live from the Internet

Scrolling text – prescheduled or real time

Live weather forecast (HTML)

Static Images – still or rotating

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iCOMPEL object hierarchy

» iCOMPEL is comprised of Layout(s), running at defined times of a week

» Each with Zone(s), defining geometry and

» Each with a PlayList(s), referencing:

Internal Media – held on the local HDD orExternal Media - from the Internet or live TV

» iCOMPEL runs Schedule(s), now and at dates into the future

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The iCOMPEL control paradigm

Any number of ZonesAny positionAny size


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Scheduling with iCOMPEL – time enters the story

LAYOUTS2 22SEP2006.vsd

Layout A

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3

6

9

10

11 1

2

4

57

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PICPIC

Time / Date

Starter Salad with Dressing

Main Roast Pork

Pudding Fruit Salad

Lunch Layout

Layout C Layout B

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3"H x 11"W x 10.5"D

iCOMPEL HD Plus High-Speed and iCOMPEL HD PlusiCOMPEL HD Plus High-Speed and iCOMPEL HD Plus

VGA, DVI, Ethernet, RS-232, USB, Audio

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iCOMPEL Fanless HD and iCOMPEL HD SubscriberiCOMPEL Fanless HD and iCOMPEL HD Subscriber

1"H x 10"W x 6.5"D

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The scalable signage solution

Network

UserAC4000A

Standalone iCOMPEL

*Use any web browser from any network computer to access iCOMPEL

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The scalable signage solution

Network

User

Reception Cafe Warehouse

Subscriber Subscriber Subscriber

Publisher, Subscriber function in action

Publisher

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Typical DS setups:

The elements of digital signage

» Display/monitor

» Media player

» Software

» Connectivity

» Content

Single Player Setup

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Typical DS setups:

Multi-player setup

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Deliver Video, Audio, and RS-232 over dedicated CATx

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CATx Multiport Extenders

Distribute video, audio and RS-232 to multiple points using CATx cable

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Video and Audio over IP Networks

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Video and Audio over Coax

28Company Confidential

A comprehensive approach to digital signage

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Digital signage resourcesDigital signage resources

www.blackbox.com/go/iCOMPEL

30 `Company Confidential

Digital signage resources

The digital signage microsite at blackbox.com/go/iCOMPEL


Sales tools including interactive digital signage e-catalog

Digital signage collateral www.blackbox.com/go/collateralDigital signage collateral www.blackbox.com/go/collateral

eCatalog, eCatalog, iCOMPEL iCOMPEL

Brochure, and Brochure, and capabilitiescapabilities

Case Studies, Case Studies, White Papers, White Papers,

Videos, and Videos, and WebinarsWebinars

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Ongoing iCOMPEL webinars & on-demand tutorials

Topic: Black Box iCOMPEL Digital Signage Demo Date: Friday, April 9, 2010 Time: 11:00 am, Eastern Daylight Time (New York, GMT-04:00)

----------------------------------------------------- To register for this meeting ----------------------------------------------------- 1. Go to https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&RT=MiMxMQ%3D%3D 2. Register for the meeting.

Once the host approves your request, you will receive a confirmation email with instructions for joining the meeting.

To view in other time zones or languages, please click the link: https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&ORT=MiMxMQ%3D%3D

----------------------------------------------------- For assistance ----------------------------------------------------- 1. Go to https://blackbox.webex.com/blackbox/mc 2. On the left navigation bar, click "Support". You can contact me at: [email protected] 1-724-873-6565

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Who is the audience that will be looking at the displays?• Customers• Employees• Visitors• All the above

What information do you want to communicate?• Products or services • Current information (news, weather, stock ticker)• Internal communications (alerts, personalized messages, sales and production numbers)• Instructions (directions, room schedules)• All the above

What is the purpose of the solution?• Sell a product (advertising)Signage• Inform the viewer (schedules, alerts, directions)• Entertain the viewer (waiting lines)• Reinforce a theme (create an environment)

What assets do you have to deploy?• Web site information• System data (database, phone switch, production numbers)• Existing ads (video, print, Web)• Live television feed

Basic assessment questions Basic assessment questions

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For additional information, please visit

www.blackbox.com/go/iCOMPEL.

George Borden

National Sales Manager724-873-6565

[email protected]

Steve Acquista

Director of Digital Signage540-898-3767

[email protected]

Eliot Shaffer

Digital Signage Success Manager724-873-6553

[email protected]

Black Box Digital Signage Team

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Thank you!

Questions

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Presented to: Black Box Corporation Presented by: George Borden and Steve Acquista April 6, 2010

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