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PRESENTED TO

MY MARKETINGCLASS

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INTRODUCTION AND

HISTORYFounded by Michel dell in 1984headquarter in Austin Texas

Most preferred computers system companyKey partnership with MicroSoft,Intel.

Simple concept by selling computer

systems directly to customers

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WHAT IS DELL & WHAT

THEY DO?Premier provider of product and services

Introducing new technologies with the help of

leading companiesMost preferred computer system

There simple concept

Best understanding of customer needsIntroducing latest technologies

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MISSION & VISION

MISSION

we make computing easy likeit should be

VISION

our persistent focus on deliveringthe best possible customer experience by

directly selling our services based onindustry standard technology

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GROWTH HIGHLIGHTS

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DELL MISSION STATEMENT

We make computing

easy. Like it shouldbe!

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STRATEGIC PLANNING

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Competition Resources Ambitions

History Ability to change

Goals

Objectives

Priorities

BUSINESS PLAN

Sales and marketing plan

Production plan

Finance plan human resources plan

Information system plan

DELL BUSINESS PLAN

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STRATEGIC PLANNING

Expertise and capabilities

Potential benefits of enterprise collaboration

High computing performance

support services

installation services software services

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CURRENT MARKETING SITUATION

(INFORMATION ABOUT THE MARKET,PRODUCT PERFORMANCE, COMPETITION

AND DISTRIBUTION)

CUSTOMER NEEDS AND FACTOR

Dell's direct model starts and ends with customers.

Single Point of Accountability

Build-to-Order

Low-Cost LeaderStandards-Based Technology

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CURRENT MARKETING SITUATION(INFORMATION ABOUT THE MARKET,

PRODUCT PERFORMANCE, COMPETITION

AND DISTRIBUTION)

PRODUCT REVIEWPower Edge servers

Power Vault and Dell storage products

Power Connect switches

OptiPlex desktops

Latitude notebooks

Dell Precision workstations

Inspiron notebooks

Dimension desktopsDell monitors

Software and Peripherals

Premier Services

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CURRENT MARKETING SITUATION(INFORMATION ABOUT THE MARKET,

PRODUCT PERFORMANCE, COMPETITION

AND DISTRIBUTION)

REVIEW OF COMPETITION

Dell has strengthened its hold on market

Today the companies that are its strongest

Competitors GATEWAY , COMPAC

,HEWLLE-PACKARD.

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MARKETING MIX

Product Price

Place Promotion

IT enable companies to use different sales &

marketing approaches than more possible before. One

way to summarize firms sales & Mkg approach is

three what are often called as 4 Ps.

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MICROPRTABLE OFFERS

Microportable offers New features fast simple set up

http://../Local%20Settings/Temporary%20Internet%20Files/Content.IE5/us/en/gen/topics/segtopic_projector3200mp.htmhttp://../Local%20Settings/Temporary%20Internet%20Files/Content.IE5/us/en/gen/topics/segtopic_projector3200mp.htm

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VARIETY

NOTEBOOK

HANDBOOKS

PROJECTOR

NOTEBOOK

DESKTOPS

PRINTERS

http://www.dell.com/us/en/gen/topics/segtopic_axim.htmhttp://www.dell.com/us/en/gen/corporate/press/pressoffice_news_2002-12-10-rr-001.htmhttp://www.dell.com/us/en/gen/topics/segtopic_software_seg.htmhttp://www.dell.com/us/en/gen/topics/segtopic_axim.htmhttp://www.dell.com/us/en/gen/topics/networking.htm

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PLACE

Global strategy

Dell worldwide

Dell Americas

Dell Asia pacific

Dell euro middle

east and Africa

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launched dell.com

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PROMOTION

Advertisements

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PRICE

Cost effective custom

configurated system Product services easy to buy

Warranties

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DELLS SATISFACTION

Proud to provide best services

we at dell pride

ourselves to providing the best customerexperience by offering quality products and

services

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TOTAL SATISFACTIN POLICY OFFERS

You may return yournew system up to 30 daysfrom the date of invoice.1 Any refurbished systemscan be returned up to 14 days from the date ofinvoice.

You are responsible forshipping the system backto Dell and for the costs associated with thatshipment.

It is important that you return everything on your

order, and that it is in its original packaging. We will credit your account for the price of the system

minus shipping and handling.

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PRODUCTS ROLE

Servers & Storage

Note Books & Desk Tops

Networking

Handheld

Software & Peripherals

Services

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PRODUCTS ROLE

Services

Dell helps provide an outstanding end-to-end service experience

from consulting through deployment and support

Servers & Storage

Engineered for high performance, maximum uptime, serviceability,

and ease of management.Note Books & Desk Tops

Harnessing the power of emerging technology for top performance,serious multitasking & high productivity

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PRODUCTS ROLE

Networking

Designed for high performance, reliability

and interoperability, Power Connectswitches deliver unprecedented value.

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THERE PRODUCTS

Software & Peripherals

Top brands of printers, software

applications, scanners, cameras, handheldsand thousands of other products.

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THERE CUSTOMERS

Home Users

Office Users

Small Businesses Medium to large businesses

Federal & Local Governments

Education Health Care

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RESEARCH REPORTS

Customers Choose Dell Servers More Than Any

Other In U.S.

Austin, Texas, October 28, 2002

Preliminary data1 released today by industry analyst firm

Gartner it shows that more U.S. customers purchase

industry standard servers from Dell than any other

company. These figures mirror a trend that IDC researchhas also shown for the last six quarters.

.

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Total improvement

modal the

improvement wheel

Baldrige/EFQM

Suppliers

Stake

hold

ers

C

U

st

o

me

r

s

Employees

Process management

Benchm

arkin

g

Continuousimprovem

ent

Re

-eng

ineerin

g

PROCESSES

BUSINESS

Critic

al

success

factors

I

M

p

W

H

A

t

FEEDBACK

FEEDBACK

FEEDB

ACK

FE

BE

DB

AC

K

How

Continuousb

usinessimpr

ovement

Where the

Organization

Wants to be

Where the Organization

is today.

Time

Planning

and

goal setting

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THE END