DEMYSTIFYING M-COMMERCE
M-COMMERCE = MOBILE + E-COMMERCE
1.31Cellphones per capita
4.07Billion USD GMV 2016
Source: Vecita, Nielsen 2017
DEMYSTIFYING M-COMMERCE
J A N F E B M A R A P R M A Y J U N J U L A U G S E P O C T N O V D E C
ORDER SHARE BY PLATFORM
App M-site Desktop
Source: internal Lazada
DEMYSTIFYING M-COMMERCE
Source: internal Lazada
Mon Tue Wed Thu Fri Sat Sun
Order Mobile vs. Desktop – Day of Week
Mobile Desktop
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Order Mobile vs. Desktop – Hour of Day
Mobile Desktop
DEMYSTIFYING M-COMMERCE
YOU’VE ALREADY STARTED YOUR OWN M-COMMERCE
Do you have a Facebook Shop? Check your GA
DEMYSTIFYING M-COMMERCE
Mobile-friendly Merchandising ExclusiveVoucher & Deals
Strong CRM (push, personalize in-app, inbox)
DEMYSTIFYING M-COMMERCE
The story of FlipKart
• They decided to kill the website completely.
• Quickly, they realize that the big mistake.• The low-end device cannot install their
app.
• Flipkart mobile site comes back with Progressive Web App
• 3x more time spent on site• 40% higher re-engagement rate• 70% greater conversion rate • 3x lower data usage
THE M-SITE REVENGE?