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Presenting to Raise Capital
Simple guidelines for presenting to a diverse group of investors who know nothing about your company
© 2010, Driven Forward LLC
Your Goal - Get A Second Date
• Keep it high-level and interesting• Don’t get into the weeds (their will be plenty
of time for that later)
• Tell a story (each slide is the next chapter in a story)
• Keep it simple and compelling
© 2010, Driven Forward LLC
Don’t read slides; Tell an interesting story
1. The Pain (See white paper “No Pain No Term Sheet”)
a) What is the painb) Who has the painc) How does your product releive the pain
2. Addressable Marketa) How many entities have the painb) How much are they willing to pay
3. Why you?a) What is the secret sauceb) How are you going to get it to marketc) Competition – (more on this later)d) Do you have the right people to get the job done
4. The pay-offa) How does this scale?b) How does it get really bigc) Is there leverage (i.e. low cost of goods, high gross margins)
5. Financialsa) 5 year financial projections – preferably a simple bar chart of
revenue and EBITb) Use of proceeds (Hint -R&D Bad! Expanding Sales Good!)
© 2010, Driven Forward LLC
Keep It Clean – your language and your slides
• Fewer bullets & words•Maximum of 5 bullets•Maximum 5 words per bullet
© 2010, Driven Forward LLC
You want your audience paying attention to you and not the words on the slides
Competition
• Keep it visual• Use easy to understand familiar graphics• The best two basic competition slides
© 2010, Driven Forward LLC
1. The Gartner Magic Quadrant
Goo
dBa
d
Worse Better
Us
Them
Feature US Them
Fast X
Flexible X
Smart X
Cost Money
2. The Matrix Check-box
Summary
• No more then 10 slides• Simple clean visually
stimulating slides• Goal is a second date
and not a proposal of marriage (yet)
© 2010, Driven Forward LLC
You get a term-sheet the same way you get to Carnegie Hall – Practice, Practice, Practice
Other Available Material
• See - Sample Presentation, “Aspirin, Inc.”• See - Driven Forward White Paper, “No Pain, No Term Sheet.”
© 2010, Driven Forward LLC
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