Presents

Listing Presentation Modeling

The first thing you need to know is that this is your personal presentation

• Tools– Your Agent Bio or Profile – Windermere One Sheets– Windermere Listing

PowerPoint Presentations– Your Windermere Office

One Sheet– www.windermere.com – CMA – Elements from Robyn’s

Professional Real Estate Selling Skills class

• Type of Listing Presentation– Online laptop

– Windermere Listing Book

– Traditional

– High Tech, High Touch

– Or a combination

In order to get your personal bio

started, you may want to use this

form as the basis.

You can answer these questions and

develop an approach to writing

your bio.

You can find your office one sheet on

Custom Xpress under Nevada

only. There is one for each office in

the Las Vegas Valley.

To find the tools you need, go to the WORC, Marketing, Presentation Toolkit

Here you will find the Introduction to the Toolkit

Here is the Listing Presentation overview!

Here is the Guide and the layout of Parts

Part I shares information about building blocks

Part 2 shows you how to do your Prospecting and the Pre-Listing Presentation

Here is the questionnaire that you will want to use to determine how motivated your seller is

Here is more information about your Prospecting and Pre-Listing Presentation

Part 3 walks you through your first encounter with the potential seller

Part 4 is the actual Listing Presentation

Part 5 will assist you in the presentation of the Listing package

This is a step by step process laid out for you

These will assist you

in preparing the seller

for getting the

property ready to

sell, as well as pricing it right!

This overpricing

article is invaluable

to you, particularly

in this current market!

Here is information on wrapping

up the appointment and having the seller sign the

documents

Here is where you will find the already designed PowerPoint Presentations

You have 5 to choose from…use any or all This one is all about Windermere

Welcome to Windermere

Offices are locally owned and neighborhood oriented

Experienced agents and multi-faceted marketing programs for every market segment

Cutting-edge Web site and agent technology tools

Real estate industry leading Web site www.windermere.com

Community commitment through the Windermere Foundation

Windermere

Mission Statement

We are committed to:

Leadership in the real estate industry

The highest ethical standards

Uncompromising honesty and integrity

The best from and for Windermere people

The improvement of life in the neighborhoods we serve

Historical Timeline

Windermere’s History at-a-glance

1972: John W. Jacobi purchases a one-office, eight-agent real estate company in Seattle.

1984: First ever Community Service Day

1989: Windermere Foundation created

1992: Windermere expands to Eastern WA

1994: Windermere expands to Idaho

1995: Windermere expands to Oregon

Historical Timeline

Windermere’s History at-a-glance

1998: Windermere.com Web site redesigned and becomes industry leading site

2001: Windermere expands to California,Nevada, Montana and Arizona

2003: Windermere arrives in the Las Vegas Valley

2004: Windermere expands to Wyoming

2005: Windermere expands to Utah and officestotal more than 250 with over 8000 agents in the West

2006: Windermere expands to Hawaii

The Leading Regional Real Estate Brand

in the West

Windermere at a glanceFrom REAL Trends 500 Report

Established 1972

Number of offices 292

Number of agents 8,079

Total sales volume $35,628,664,004

From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2006.

Windermere Las Vegas

Windermere Las Vegas

Established 2004

Number of agents 200

Number of offices 3

Prestige Properties – Green Valley

Summerlin

Anthem Hills

Our Extended Family

With more than 8,000 sales associates, Windermere is the largest independent real estate network in the West.

Windermere has one of the region’s biggest selection of qualified buyers and the most homes available for sale.

Windermere

Foundation

Helping Homeless Families

Created in 1989

Supports programs that help homeless and low-income families

Every time I complete a real estate transaction, I make a donation to the Foundation and the Foundation matches it

My office supports Windermere Kids at the “Y” through the Foundation

Windermere

Community Service Day

Dedicated to the Community

One day each year, since 1984

All Windermere associates take off a day give back to the communitiesin which we live and work

Hands-on assistance to organizations in our community

This year, my office spent the day at an at-risk elementary school cleaning and painting and it was a feel good day!

This one is about the Marketing Process. Very Important!

How I Help You

Sell Your Home

My responsibilities:

Explain basic real estate principles

Research your home’s value

Market your property

Negotiate the purchase

Help close the transaction

Experience 17 years experience in California,

Washington and Nevada Specializing in the listing and

selling of homes in greater Las Vegas Valley

Training Currently hold Broker’s License Hold several designations including CRS, ABR, e-PRO

Professional Profile

LJ Berarducci

I’ll Maximize My

Network for You

Drawing on the strength of the personal and professional network that I have built, I will easily find qualified buyers for your home.

Coordinating the Closing

How I am Compensated

15,000

7,500 7,500

3,750 3,750 3,750 3,750

Helping you sell your home is my top priority

I’m an independent contractor

I’m paid by commission only after a sale is complete

I retain only a portion of the total commission

I added this information

on a 6% listing on a $250,000

home.

It startles owners!

My Pledge ofPerformance

How I will serve you

How I will protect your best interests

How I will market your property

How I will communicate with you

This slide presentation is on a the Customized Marketing Plan

Marketing

Your Property

My customized marketing approach includes:

Preparing your home for sale

Maximizing advertising and marketing opportunities

Your property included on www.windermere.com and the Multiple Listing Service for maximum exposure to potential buyers

Sources buyers use in their home search

Source: National Association of REALTORS®

2005 Profile of Home Buyers and Sellers

Finding Buyers for Your Home

Our Ads

Attract Buyers

Advertising Strategy

I’ll evaluate the best ad placement options to target potential buyers of your property.

When needed, I’ll place effective ads that are clear, concise and compelling to buyers.

Put Your Home on Our Home Page

Windermere.com

Local focus with global reach, receiving hundreds of thousands of unique visitors per month

Buyers using the myWindermere feature will receive an e-mail if your home is a match

Additional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search and mortgage calculator.

I’ll Put Your Home on My Home Page

greaterlasvegasvalley.com

I can set your home as a featured property on my home page.

Buyers using the myWindermere feature will receive an e-mail if your home is a match

Additional tools that attract buyerssuch as our Photo Gallery feature,PropertyPoint™ map search and a mortgage calculator.

Windermere’s Exclusive

Photo Gallery

Capture the interest of buyers

Attract potential buyers with a virtual tour of your home—24 hours a day.

Include multiple photos featuring exterior and interior—even multiple shots of one room.

360º Tours can also be attached to the Photo Gallery

Open Houses Help

Sell Homes Faster

Before buyers purchase a home, they need to see it and picture themselves living in it.

Holding an open house can expose your home to dozens of buyers in one afternoon and help sell it faster.

Showing

Your Property

Strategies to target the most interested buyers:

Real estate agent previews

Controlled access to your property

Activity updates

Buyer qualification

Here is Slide Presentation regarding Pricing and Preparing your home for sale!

When’s the Best Time to Buy or Sell?

Any season can be the best season to buy or sell.

There are 2 of these

slides: one is for the

Northwest and one is

for the Southwest. I selected

the Southwest

slide.

Recognizing

Key Market Factors

We do not control: Location Competition Market Conditions

We can control: Condition of the house Terms Price

Market Positioning

There are 1002 homes for sale in your area (502), priced from$249,900 to $9,450,000.

The total number of homes currently on the market is 17,174

We don’t control: location, competition or timing. We do control: condition, terms and price.

All of this information I pulled directly off of the MLS

Pricing Your Property

Pricing strategy depends on market conditions

Best exposure during the first 3 to 5 weeks

Well-priced homes sell quickly

The longer a home is on the market, the lower the selling price

The “right” price attracts qualified buyers

Overpricing a property loses buyers that would purchase at the “right” price

The 80/20 Rule

There are two major factors in

selling your home:

80% Price

20% Effective MarketingOr add what you

think is important in the market at the time

If you are doing a listing presentation for a million $ plus home, you may want to

use this slide presentation

Windermere’s Premier Program for

Luxury Properties

The Premier program was created more than a decade ago to address the special needs of our clients in the high-end market.

Premier

Since its creation, we’ve developed a reputation for our:

Unparalleled expertise

Expansive network of agents experienced in the upscale market

Pioneering marketing strategies

An exceptional program for

Exceptional Properties

Premier

Your sophisticated lifestyle requires

Special Expertise

I understand the cultured preferences of homebuyers and sellers in the upscale market.

I consistently provide extraordinary expertise to my clients interested in homes in some of our most refined and exclusive neighborhoods.

Premier

How I will

Work for You

I’ll listen to your needs and work with you to identify your special desires and use my resources and connections to your advantage.

Premier

Experience 17 years experience helping my

clients buy and sell in California, Washington and Nevada

Specializing in luxury homes and estates

Training Home Marketing Specialist Hold several designations including CRS, ABR e-PRO

Professional Profile

LJ Berarducci

Premier

Windermere’s network of luxury home experts stretches throughout the West, representing a large selection of homes in the upscale market.

Drawing on the strength of the personal and professional network I have built, I will be able to attract qualified buyers to your home.

I’ll maximize my

Network for You

Premier

My support team is Here for You

My support team helps me provide top-notch customer service to you and to potential buyers, ensuring that every detail of your transaction is handled with the utmost care.

Premier

Unique properties require

Distinctive Marketing

Only Windermere associates have access to the Premier program’s proven strategies to market your home.

The Premier program includes several tools I can use to draw the attention of qualified buyers looking for luxury properties.

Premier

Our own luxury lifestyle magazine

Premier Living

Exclusive luxury lifestyle publication featuring stunning properties.

Circulation of more than 30,000 including 300 Windermere offices and the Fortune 500 executive list.

Targeted mailing to upscale audiences.

Premier

The home for upscale properties online

WindermerePremier.com

An enhanced online presence that is crafted to highlight the distinctive and inviting features of your Premier property.

Premier

The home for upscale properties online

WindermerePremier.com

Online features include: Photo Gallery

Community profiles

Detailed property information

These features help create a marketing perspective for your property second only to an in-person tour.

Premier

Windermere’s Premier Program

Logo and Signage

Windermere has developed and refined a logo that has come to represent quality.

I can use this logo in all advertising and marketing pieces, helping to set your property apart.

Premier

Elegant and classic

Marketing Publications

Premier

Windermere’s Premier Program for

Luxury Properties

Additional resources include:

Direct mail lists to target specific buyers

Artists who can render a drawing of your home for use in special publications

Staging professionals who can help prepare your home ready for the market

Windermere Destinations marketing program and Web site for second and vacation homes

Premier

Put Your Listing Presentation in a Windermere Blue Padded Binder or you can use the standard

Windermere Portfolio

Remember:

Today’s Technology is Today’s Today’s Technology is Today’s MarketingMarketing