Presenza Svizzera English

Property Consulting &Promotion

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“Travel by Train”Draft Museum traveling in Italy in collaboration with

Galleria Baumgartner and


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FOREWORD

• This project is only an example of a "traveling museum"that can be applied to other areas (such as chocolate)that is of all those products that make the "Country SwissAbroad recognizable by all peoples and of all ages, andalso help strengthen the “perceived” image

• DATE: to be defined according to the locations• LOCATION: Example: Varese - c/o Ville Ponti o CCIAA

and then propose a MILANO, BOLZANO, Bologna,Rome and Palermo

• EVENT: Exhibition of trains and models of theBaumgartner Gallery in Mendrisio (Switzerland).


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The Baumgartner Gallery

• What is Switzerland without rail, locomotives and wagons - or onthe contrary, as has affected the rail industry development andtherefore also about Switzerland?

• Also contributes to these questions the purpose of the GB as well as the preservation of itsmodel trains collection and those of other Swiss and foreign collectors, whether model trainsor tin toy trains, promotes awareness, through a journey in time and places in Switzerland.

• The intent of GB is to revive the hobby as a pastime for intelligent young people and adultsof all ages. To this end are set up courses, seminars and national and internationalconferences to exchange experiences of all kinds, about the model trains and its multipleapplications, not excluding of course other's hobby of collecting and construction.

• Is implemented the application of new electronic technologies, engineering and CAD design,construction plastics in various gauges with different traction systems and feeding,production of photovoltaics (solar) etc..

• There is the possibility to use their rolling stock on paths reserved. Involving the directmanufacturers model trains and toys of all kinds through the exposure of new annual andorganizing training courses, complete the offer of coverage of this important sector.


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Baumgartner Gallery in Varese or the“itinerant museum”

• Why an “itinerant museum”?

• The answers to this question are many, and in any case all are relevant tothe primary purpose of “Presence Switzerland”:

• transmit knowledge of Switzerland and to create "sympathy" towards him

• Modeling and particularly that of model trains has always been an attractionfor investors, which also generates considerable turnover in every countryof the World

• The main idea is to create a scenic route through the plastic andBaumgartner Gallery visitors to experience the thrill of Swiss landscapesincreasing knowledge for future leisure travel

• The Project of “Itinrant Museum” meets a number of questions, all with theaim specifically to propagate, establish, maintain a network of relationshipsabroad.


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Location: for exampleVille Ponti - Villa Andrea – Varese (IT)

Begun in 1858, designed by architect Giuseppe Balzaretti, surrounded by a

magnificent park in English style, is full of masterpieces of Bertini, the Focosi,

the Tabacchi, Mosè Bianchi. The villa today left intact the precious heritage of

history and art, has been made functional for hosting conventions,

conferences, international meetings, but continue to welcome the

distinguished guests in the artistic, economic, social and political context.


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THE PROMOTION OF THE EVENT

• Business Communications

• Media planning

• PR

• Inauguration Events


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BUSINESS COMMUNICATIONS• Use of the logo image and communication to decline from

various materials to produce the "BRAND SWITZERLAND" ofPRESENCE SWITZERLAND

• Creating and sending invitations to a mailing list supplied byyou (in collaboration with Regional Offices of ForeignDelegations and supplemented by our own)

• Institutional adv for local newspapers to give visibility to theevents

• Radio releases• Design and implementation of coordinated image of the

materials to customize the space to welcome guests in thedifferent locations.


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THE MEANS OF COMMUNICATION(Example)

• Local Press:– “Il Corriere del Ticino” – daily press– “La Provincia” - daily– “Varesemese” - monthly– “Varesefocus” - monthly

• Radio:– Rai– Radionews

• Posting– Poster 6x3 m in Varese and Province

(up to Busto - Saronno - Luino for 15 days)– Bright Display

• Internet: portals


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PR

• It will be a decidedly critical to the success of theevent, designed to raise awareness amongjournalists of specialized and non-opinion leadersand visitors:

• contact with journalists and opinion leaders of amailing list provided by us and integrated with yourcontacts

• implementation and delivery of a call for launchevent

• creation of press kits• gift / tribute to journalists who attended the event• creation of a press review (ex ante – in itinere – ex

post)


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THE EVENT

• Assume that the exhibition has a launchevent at which to call authorities, opinionleaders and journalists

• Customizing the location (banners, signs etc...)

• Catering• Hostess• Possible entertainment: music, testimonial• Security


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• Press:– “Il Corriere del Ticino” and “La Provincia” (4 halfpages)– “Vivimilano” (3 pages)– “Varesemese” (1 page)– “Varesefocus” (1 page)

• Radio:– Rete Otto Network (15days - 6 spot/day)– Radionews (15days - 6 spot/day)

• Posting :– Poster 6x3 m in Varese and Province

(up to Busto - Saronno - Luino for 15 days)– Bright Display (in front of “Teatro di Varese”)

• Internet: Varesenews - portal for local information

MEDIA PLANNING - (CASE)


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• The transport of plastic and model, exposure of the same, creating

the catalog, advertising the event and anything else shown here

include a budget of at least CHF 250,000.00 that add at least

another which costs CHF 20,000.00 organization, for the 6

"stages" of the Museum assumed itinerant.

• The costs could be killed considerably thanks to the involvement

of sponsor (ex: chocolate industry and / or coffee,

telecommunications, etc.) that would use this new form of culture

and also for a better (and new) propaganda of their products.

BUDGET


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Benefits for sponsors

• Use of a network of exceptional visibility andpropaganda, creating a virtuous network ofknowledge outside of its normal and usualchannels of marketing and communications

• Use of direct and indirect advertising of theevent and generated by the presence on thevarious channels of communication provided forin the project (ex ante - in itinere - ex post)

• Create a network connection directly to the finalcustomer (mostly visitors to the Show) -B2C -


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Benefits for Presence Switzerland

• Fulfill its statutory purpose, mainly to develop thenetwork of knowledge by the institutions (local - Regions-Provinces-Municipalities) in Italy

• Establish long-term relationships with them, in the veryimportant field offices that "holds" on the sole area,approximately 1,000,000 people (source: USTSwitzerland)

• Apply to a very “cross” targeted that does not necessarilyhave to be framed politically or economically, but that willbe reached with messages communicative acts toenhance the tourist attractions in Switzerland.


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Benefits for Baumgartner Gallery

• Besides making more effective its objects (ie thepreservation of private collections of modeltrains and other modeling, promote the hobby asintelligent pastime for young and old, theorganization of courses and seminars, auctions,scholarships etc..), could be the right opportunityto further enhance the prestige itself, and in amedium / long term, attract visitors andcustomers

• In times of shows in different location could setup sales and exchanges of models with thevisitors.


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Date post:	25-Dec-2014
Category:	Travel
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