1.

Some Thoughts from aResearch Perspective

2.

Smart phones are Radically changing our lives

Now

The Audience for newspaper consumption has

never been Greater

The audience is greatest amongst the

Wealthiest

But its Digital & the consumers in Control

4 Points to make:

3.

iPods Changed Media Industry…iPhones Ramped Even Faster…iPad Growth (3x iPhone) Leaves “Siblings” in Dust

4.

Android ‘Phone’ Adoption Has Ramped Even Faster – nearly 6x iPhone

5.

Smartphone User Adoption Has Huge Upside

6.

Global Smartphone + Tablet Installed Base Should Exceed PC Installed Base in Q2:13E

7.

Global Mobile Traffic Growing Rapidly to 13% of Internet Traffic

8.

Mobile Monetization Growing Rapidly (71% Apps, 29% Ads)

9.

Mobile Internet Usage Surpassed More Highly Monetized Desktop Internet Usage in May, 2012, in India

10.

But Globally Press has Twice as many readers as Internet usersAudience is not the issue. Revenue model still is.

11.

And Newspaper appetite is greatest where the wealth is

12.

This is leading to a

significant shift in consumers lives

13.

14.

The Switch is from Asset Heavy to Asset Light

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But by 2015 - 85% of books will still be paper

23.

Magnitude of Upcoming Change Will be (is) Stunning –We are Still in Spring Training

• Nearly Ubiquitous High-Speed Wireless Access in Developed Countries

• Unprecedented Global Technology Innovation • Ultra Competitive Markets for Mobile Operating Systems +

Devices • Difficult ‘What Do I Have to Lose’ Economic Environment

for Many • Fearless (& Connected) Consumers • Inexpensive Devices / Access / Services (Apps) • Ability to Reach Millions of New Users in Record (&

Accelerating) Time • Nearly ‘Plug & Play’ Environment For Entrepreneurs –

Marketplaces / Web Services / Distributed Work / Innovative Productivity Tools / Low ‘Start Up’ Cost

• Beautiful / Relevant / Personalized Content for Consumers

24.

Some Thoughts from aResearch Perspective