Press & Blogger Outreach for Link BuildingRhea Drysdale | Oct. 11th 2016
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Let’s give this session a new title
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Press & Bloggers Don’t Give a Sh*t About YouRhea Drysdale | Oct. 11th 2016
#Pubcon @Rhea @OutspokenMedia
I love tracking information diffusion!
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Then I did it again, but on a local level…
We had 4 news crews show up in a few hours!
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“Here’s my card. Call or email me anytime
you have a good story.”
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What was the secret? Asking for help.
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Want to know another secret?
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Want to know another secret?I hate doing this for clients.
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Radical ideas and newsworthy statements are opposite of how you probably do business.
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At Outspoken, we have to control the content &
distribution process or results are compromised.#Pubcon @Rhea 16
The media doesn’t give a shit about you unless you
have a good story and they have time to cover it.
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Because we don’t live in this world anymore…
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Image: https://deanbeech.wordpress.com/boa-tvfilm/audience-theories/hypodermic-needle-theory/
The truth is, we NEVER lived in that world.
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We live in a personalized, cross-device world.
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http://www.theatlantic.com/technology/archive/2016/05/how-many-stories-do-newspapers-publish-per-day/483845/
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Information is rarely received directly from the source.
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Google Trends:“influencer marketing”
Identify influential groups and their networks
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Follow the trailHashtags, URLs, retweets, headlines, quotes
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Where did they get their news?
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Where did the source of their news get their news?
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Where did that source get their news?Etc…
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Map network overlap
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Start at the beginning with a story as it breaks
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Social Seeder Sites from my post:- http://hotair.com/about/ - political- http://www.dailykos.com/ - political- http://www.theblaze.com/ - political- http://techaeris.com/ - technical- https://www.engadget.com/ - technical- https://www.techdirt.com/- http://jezebel.com/- http://www.democraticunderground.com/ - http://gawker.com/ - http://techchuck.com/ - http://boingboing.net/
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Follow the headline
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It’s not just about traditional press and bloggers…
Everyone wants to be a publisher
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Relevant
& natural
Irrelevant
& natural
Relevant
& unnatural
Irrelevant
& unnatural
Be cautious of things like this:
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Unnatural, irrelevant surge in referring domains = AHHHHH!
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Check the author’s content…
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Create a quality score for outreach targets
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Consider the news cycle!Rise & decay pattern of story
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Don’t forget about opinion dynamics & PSYOPS…A talk for another time involving drinks later on…
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Always remember your reputation and WHY you need coverage.
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Read the guide here: outspokenmedia.com/reputation-marketing/
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