Press Catalogue 2016

Find Your Inner Shamballa

Ancient scriptures tell us of a mythical kingdom hidden in a valley in the Himalayas. A harmonious place populated by enlightened and compassionate people, the Kingdom of Shamballa translated from Sanskrit means ‘a place of peace and tranquility’. Evocative of spiritual icons, symbols, and prayer beads used since the dawn of time, our jewelry encourages you to find your inner Shamballa - your inner

compassion and wisdom.

IconsFashion and Entertainment

Karl LagerfeldShamballa Jewels bracelets - black diamonds, thaiti pearls, sapphires, 18K yellow gold.

Karl Lagerfeld, Paris Fashion Week Haute Couture FW 2013Shamballa Jewels bracelets - Black diamonds and colombian

emeralds.

Karl Lagerfeld 2014Necklace - Solid Black Diamonds, White and Black Diamond Pavés, 18K White Gold.

Karl Lagerfeld, V Mag SS16 Shamballa Eyewear

‘Big Love Pavé’. Photo: Hedi Slimane

Jay Z on Rolling Stone Magazine, June 2010Shamballa Jewels Necklaces.

Jay Z on Rolling Stone Magazine, June 2010Shamballa Jewels Bracelet - Black diamond pavés, 18k black rhodium plated gold.

Jay-Z wearing Shamballa Bracelet and Necklace with Black Diamond pavés.

Jay Z, Shawn Carter Foundation, 2014Shamballa Jewels Tennis Bracelet in 18K Yellow Gold and Lock

Bracelet with Black Diamond Pavés.

Valentino Designer Maria Grazia ChiuriShamballa Jewels Bracelet, onyx and yellow gold.

Valentino Garavani, White Fairy Tale Love Ball 2011All bracelets by Shamballa Jewels.

Diane von Furstenberg, Boston Common Magazine October 2012 Shamballa Jewels bracelet ,Black & White Diamond Pavés

Diane von Furstenberg - Interview Magazine September 2012

Diane Von Furstenberg with Husband Barry Diller at Vanity Fair Oscars Party, 2015

Viktor & Rolf Designer Viktor Horsting (left)Shamballa Jewels Bracelet in 18K Gold & Onyx

Mary Kate Olsen (left) Shamballa Jewels 18K Gold Kartika Dragon Pendant Necklace

Usher Raymond URXTOUR, Copenhagen, February 2015. Shamballa Jewels bead necklace with raw black diamonds, black diamond pavés on 18K yellow gold.

Actor Leonardo DiCaprio Shamballa Bracelet with White Diamonds, 18K White Gold and Onyx. National Board of Review February 2014.

Givenchy Designer Riccardo Tisci Shamballa Jewels Bracelet with 18 K Gold & Onyx.

Photographed with Laure Heriard Debreuil Venice Biennale, 2011

Paul & Joe Designer Sophie AlbouShamballa Jewels Bracelet white diamond pavés, 18K yellow gold.

Carine Roitfeld photographed with son Vladimir Roitfeld. ampaign for Barney’s New York, 2011.

Vladimir wears Shamballa Jewels bracelets with black diamonds, 18K gold & onyx.

Royalty

HRH Crown Princess Mary of Denmark, Aachen 2013 Shamballa Jewels Royal Bracelet with Argyle pink diamonds, 18K rose gold.

HRH Crown Princess Mary of Denmark Shamballa Bracelet with Pink Argyle Diamonds, Tahiti Pearls, 18K Rose Gold

HRH Crown Princess Mary of Denmark Shamballa Jewels Royal Bracelet with Argyle Pink Diamonds.

HRH Crown Princess Mette-Marit of Norway Shamballa Jewels Orb Bracelet with white diamond pavé.

Her Highness Sheikha Mozah of Qatar, Shamballa Jewels Bracelet with 18K Gold & Onyx

Sportstars

Basketball Legend Michael Jordan Shamballa Jewels Bracelets with Black Diamonds.

Tennis Pro Grigor Dimitrov 2015 Shamballa Jewels Bracelet with Black Diamonds & 18K White Gold

Swedish Professional Hockey Player Erik KarlssonShamballa Jewels Bracelets in Café Magazine November 2014.

Formula 1 Champion Lewis Hamilton wears Shamballa Jewels Necklace. Monaco Grand Prix, May 2015.

World Champion Formula One Race Driver Lewis Hamilton Shamballa Jewels Bracelet with Black

Diamonds & 18K White Gold

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O N D E R W E R PA N D R É S C H Ü R R L E

A BORN WINNERANDRÉ SCHÜRRLE

He refers to himself as a German with a sense of humour and he likes R&B and hip-hop. He frequently outpaces sprinters like Eden Hazard and Marco Reus and, if his girlfriend’s looks are

anything to go by, he’s just as dashing off the field as on it. André Schürrle is the face of the new German football generation. And for the rest of his life he will be remembered for the one assist that

brought him world fame.

TEXT BY KEES JAN VAN KESTEREN // PHOTOGRAPHY BY ANDREAS FESSLER/FAVORITE PICTURE

Chelsea FC Footballer, André Schürrle in Shamballa Jewels Bracelets - Onyx, Black Diamond Pavé, 18K Rhodium Plated White Gold. 2014Life After Football Mag

Chealsea Striker DiDier Drogba in Shamballa Jewels Bracelet. Black and White Diamond Pavés. 18K White Gold. 2014

Life After Football Mag

Pro Golfer Thorbjorn OlesenShamballa Jewels Lock Bracelet. 18K Yellow Gold.

Entertainers and Supermodels

Actress Jessica Chastain wears Shamballa Jewels Earrings. White Diamond 18K Rose Gold

Actress Julianne Moore in Shamballa Jewels Choker. Colombian Emeralds and White /Gvs diamonds.

Vs. Magazine, SS 14.

Supermodel Helena ChristensenShamballa Jewels white diamond pavé bracelet. Vanity Fair Oscars party 2007

Sharon Stone, Vs Magazine 2015Shamballa Jewels Skull Phurpa Necklace,

White Diamonds, 18K White Gold.

Actress Kirsten Stewart wears Shamballa Jewels Zebra Pavé Bracelet, British Vogue October 2012

Supermodel Toni Garrn in Shamballa Jewels Skull Phurpa Pendant and Necklace. White Diamonds Pavés, 18K White Gold.

Cannes amFAR Gala, 2014

Actress Paz Vega wearing various Shamballa Jewels Bracelets, Cannes Film Festival 2011

Actress Paz Vega wearing various Shamballa Jewels Bracelets, Cannes Film Festival 2011.

Amanda Seyfried - Vs. Fall Winter 2012All bracelets Shamballa Jewels

Actress Amanda Seyfried - Vs. Fall Winter 2012 All bracelets Shamballa Jewels.

Musician Ozzy Osbourne wearing Shamballa Jewels Bracelet with Diamonds, ebony, 18K Gold.

French Rockstar Johnny Hallyday & Wife Laetitia Hallyday wearing their matching Shamballa Jewels Bracelets with

Raw Black Diamonds, White Diamonds & 18K Gold

Australian model Abbey Lee KershawShamballa Jewels white diamond trio earringsVs. Magazine 2015

Black tuxedo blazer BOSSTulle body Kiki de Montparnasse

Lace gloves Malin Landaeus select vintageWhite gold earrings w. diamonds Shamballa Jewels

Moonlight antique rhodium w. 18K gold crystal encrusted lounging Panther ring Alexis Bittar

Courtney LoveAll bracelets Shamballa Jewels

Vs. Magazine 2013

Sigourney Weaver, The Sunday Times Style, 2015Shamballa Jewels Sapphire Earrings.

Actress Margaret Qualley from HBO Series ‘The Leftovers’ in Shamballa Jewels White South Sea Pearl

Choker with White Diamond Pavé.Vs. Magazine 2014

Actress Goldie Hawn wearing Shamballa Jewels Bracelet with White Diamonds & 18K Rose Gold at the de Grisogono Party, Cannes Film Festival 2011

Actress Gwenyth Paltrow wearing Shamballa Jewels Bracelet with Diamonds & 18K gold in her Movie “Country Strong”, 2011

Eva HerzigovaShamballa Jewels Zebra choker, black and white diamond pavés.

Glass Magzine, 2014

Eva HerzigovaShamballa Jewels Zebra choker, black and white diamond pavés.Glass Magzine, 2014.

Roberta Armani of Armani wearing Shamballa Jewels Bracelet with White Diamonds next to Actor Sean Penn at Cannes Film

Festival 2011

Roberta Armani of Armani wearing Shamballa Jewels Bracelet with White Diamonds next to Actor Sean Penn at Cannes Film Festival 2011.

Supermodel Gisele Bündchen Shamballa Jewels Ultimate Protection Necklace in 18K Gold in Vogue Paris. July 2012

Supermodel Gisele Bündchen Shamballa Jewels Ultimate

Protection Necklace in 18K Gold in Vogue Paris. July 2012

Alicia Vikander Vs. Magazine SS 2013Shamballa Jewels Ultimate Protection Necklace and Grey moonstone Lock Bracelet

Supermodel and Artist Soo Joo Shamballa Jewels Royal Bracelet and Tennis Bracelet on the Cover of Vs. Magazine, SS 14

Photoshoots and Editorials

Shamballa Jewels Gold Bar Necklace. VS Magazine SS16.

JEWELRY

“Cowboy Tie” necklace w. white diamonds on 18K white gold Shamballa Jewels

18K gold bar w. white diamond pavés w. black Onyx & star of Shamballa beads in 18K yellow gold

SHAMBALLA.

The name Shamballa may refer to a mythical, spiritual kingdom, but it’s also the name of a very real and very successful JEWELRY BRAND, founded by Danish brothers Mads and Mikkel Kornerup, whose opposing natures are a unique yin-yang formula for success. Together they create niche jewelry for rappers, fashion moguls and jet-setters looking to inject a little Eastern philosophy into their wardrobes.

Words Sine GerstenbergPhotography Desiree Mattsson

Whether or not you belong to the fashionable “athleisure” crowd, you’ve undoubtedly encountered them. They’re the ones who wear yoga pants without really practicing yoga, who like green tea and quinoa but can’t resist the bread basket and Barolo. They’re the same set drawn to accessorizing with spiritual markers without being actual diehard Buddhists.

For over a decade, Danish brothers Mads and Mikkel Kornerup have designed for Shamballa; a brand that forgoes trends, instead fusing eastern philosophy and aesthetics with Scandinavian quality and simplicity. Its spirituality-seeking fans include Karl Lagerfeld, Jay Z and Carine Roitfeld.

Shamballa refers to a mythical Himalayan kingdom where people coexist in peace and tranquility. “For me, Shamballa is not a place but a state of mind. We all strive to reach a state of equilibrium, where we shed our fears and are at peace with our own existence,” says artistic director Mads Kornerup. “The choices we make guide us to Shamballa — both the jewelry and the word symbolize a striving. I’m making an effort to become a better person. I have not reached a perfect state, but I am working on it.” Mikkel, co-founder and CEO, interjects: “For me Shamballa is the people we have in our organization, our store. They represent the Shamballa values and the spiritual environment we want to create through our jewelry.”

The entrepreneurial brothers always knew that they wanted to work together. They had forged a dream of selling silver snake bracelets while traveling across the States on motorbikes but realized this was no way to develop a real business. So Mads started Shamballa in 1993 and opened his first store on Thompson Street in 1995. Mikkel was meant to join his brother, but after 9/11, Mads had to move back to Denmark. It wasn’t until 2005 that the brothers joined forces, creating Shamballa Jewels. “We never set out to create a cash cow,” says Mads. “We’ve gone for the most expensive metals and precious stones from the outset, focusing on selling fewer pieces with personal touches.”

The key Shamballa pieces resemble deluxe friendship bracelets, pairing macramé braiding with diamond pavé beads, but the collection has expanded over the years to include bangles, cuffs, earrings and necklaces. With a growing business and higher stakes, how do the brothers balance family ties and professional ambition? “Naturally, it is sometimes difficult to be brothers in business but a good thing is that we hug and make up fairly quickly. And we trust each other. I think the world wide success of the Shamballa bracelet and the Shamballa name speaks for itself; we have made this happen together,” says Mikkel. “Mads is the dreamer and I am a realist. Our opposite natures ensure a constructive debate and help keep us grounded.”

Hair & Makeup Sissel Fylling for Giorgio Armani Beauty / Stylemanagement — Model Natsuko Natsuyama / Women MilanRetouch Ruben Kristiansen — All jewelry by Shamballa Jewels

92 | Vs.

Shamballa Jewels Nyima Cuff and Royal Earrings. VS Magazine SS16.

Shamballa Jewels Bracelet and Ring. Cosmopolitan Vietnam September 2015.

9–2015 / COSMOPOLITAN 109

nếu mùa hè có maxi thì mùa thu là thời của culottes. xu hướng quần ống rộng giúp các cô nàng tăng điểm cá tính mà không kém phần thanh lịch.

>>> Bộ suit (Mark Kenly Domino Tan)>>> Thắt lưng (Something Special)>>> Vòng tay (Shamballa Jewels)>>> Giày (Alexander McQueen)>>> Hoa tai (Something Special)

Không chỉ được ưu ái vào xuân hè, xu hướng mắt lưới (mesh) tiếp tục tạo sức hút đặc biệt

vào thu đông. Trang phục lưới phù hợp với những phụ kiện

ánh kim ít chi tiết và bụi phủi.

>>> Bộ đồ lưới (Baum und Pferdgarten)

>>> Hoa tai (Something Special)

>>> Vòng cổ (Something Special)

>>> Nhẫn (Shamballa Jewels)

>>> Vòng tay ánh kim (Shamballa Jewels)

>>> Vòng tay dây (Lanvin)

>>> Túi (Dolce & Gabbana)

9–2015 / COSMOPOLITAN 109

Shamballa Jewels Bracelets. Cosmopolitan Vietnam September 2015.

110 COSMOPOLITAN / 9–2015

Pastel, màu nude, hồng dâu...những gam màu dịu nhẹ như

mang sức sống mới vào các gam trầm thường thấy của mùa thu.

Nàng làm chủ phong cách tối giản trong bộ suit màu hồng ngọt

ngào và tinh tế.

>>> Suit (Nuit Comme Oui)>>> Vòng tay (Shamballa Jewels)

không cần phải cầu kỳ mới nổi bật. lần này, nàng hóa thân thành quý cô cổ điển trong thiết kế áo sơ mi dài tay và váy midi. chỉ cần một đôi hoa tai to bản hoặc vòng cổ lấp lánh, bạn có thể đi tiệc với bộ cánh này ngay khi tan sở.

>>> Áo (Plein Sud) >>> Váy (DKNY) >>> Hoa tai (Something Special)>>> Mắt kính (Chanel)

110 COSMOPOLITAN / 9–2015

Shamballa Jewels Necklaces. ELLE France March 2016.

Shamballa Jewels Nyima Cuff. Vogue UK July 2015.

Shamballa Jewels Bracelets. Horse Riders Journal SS15.

Shamballa Jewels SOS Cuff. GQ Watch and Jewellery 2016.

Shamballa Jewels Choker. Vogue France March 2016.

Shamballa Jewels Laughing Skull Phurpa Necklace. Glass Magazine, Spring 2015.

Shamballa Jewels Diamond Pavé Bracelet. Vogue Travel in France SS15.

Shamballa Jewels Braided Bracelet. Travel in France FW15/16.

Shamballa Jewels Royal braceletElle Denmark, March 2014

Shamballa Jewels Nyima Cuff and Alliance Bangle Eurowoman, October 2015, Danmark.

Shamballa Jewels Zebra choker.Black and white diamond pavés.

Vogue Paris, Sept 2014.Model: karlina Caune

Shamballa Jewels Zebra choker. Black and white diamond pavés.Vogue Paris, Sept 2014. Model: karlina Caune.

Shamballa Jewels Nyima Cuff. Vogue Paris September 2015.

Shamballa Jewels coral and white diamond pavé necklace. Shamballa Jewels emerald and white diamond pavé necklace.Vogue Netherland, May 2014

Shamballa Jewels bracelets, headband and necklace.Vogue Japan, March 2015

Shamballa Jewels Bracelets. Porter Magazine, Spring Summer 2014

Ivana JirešováAll jewellery Shamballa Jewels.

Czech Elle, November 2014

V-Man - The Spring Fashion Issue 2012

Susanne:Shorts and boots by Susanne RohrmannMink fur coat by Birger Christensen Jewelry by Figaros Bryllup and Shamballa JewelsHenrik: Pants by Ann DemeulemeesterJewelry by Shamballa Jewels.

Hotel Magazine Spring 2014

Shamballa Jewels Emerald necklaces.Vogue Paris, August 2014

Shamballa Jewels Diamond Pavé Bracelet.L’Officiel Australia, November 2015.

Shamballa Jewels Ultimate Protection necklace and yellow gold bracelet.Vogue Paris, July 2013

Shamballa Jewels Ultimate Protection necklace. Vogue Paris July 2013

Shamballa Jewels bracelets.CR Fashion Book September 2012

Shamballa Jewels Dancing Shiva necklace and bracelets.CR Fashion Book September 2012

Shamballa Jewels Dancing Shiva Necklace. Glass Magazine Autumn 2015.

Shamballa Jewels SOS ring and white diamond and onyx bracelet.Another Man SS 2013

Magdalena Frackowiak as Miss Vogue #128 - Vogue Paris July 2012

Magdalena wears Shamballa Jewels whited diamond and yellow gold bracelets.

Magdalena Frackowiak as Miss Vogue #128 - Vogue Paris July 2012

Magdalena wears Shamballa Jewels Diamond & Sapphire Bracelet and Turquoise Bracelets.

Shamballa Jewels Bracelets. Vogue Japan May 2015.

KJOLE Carin Wester 4.899 kr.HALSKÆDE Figaros Bryllup 10.200 kr.

HALSKÆDE Modellens egen. ARMBÅND Figaros Bryllup 5.000 kr. ARMBÅND Figaros Bryllup 4.000 kr.

ARMBÅND Shamballa Jewels 48.300 kr. RING Lola’s Love 4.999 kr.

RING Maria Nilsdotter 3.200 kr.

AJAShamballa Jewels Emerald Lock bracelet and ring.

Cover Magazine, Denmark, 2015

Pearl and Sapphire Necklace with White G/vs Diamonds on the Cover of Elite Traveler February 2014

Shamballa Jewels Turquoise bracelets.Elle Italy Summer 2013

Shamballa Jewels Bracelets, Black & White DiamondsVogue Deutschland, November 2011

Shamballa Jewels Bracelets, Black & White Diamonds & 18K Gold Vogue España, 2009

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Jeans Levi´s € 255BRaCeleT Shamballa € 9.400

BRaCeleT Figaros Bryllup € 1.69 0BRaCeleT Figaros Bryllup € 1 2 0

BRaCeleT Figaros Bryllup € 11.66 5

Shamballa Jewels Bracelet in Horse Riders Journal Fall 2013

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Jeans Levi´s € 255BRaCeleT Shamballa € 9.400

BRaCeleT Figaros Bryllup € 1.69 0BRaCeleT Figaros Bryllup € 1 2 0

BRaCeleT Figaros Bryllup € 11.66 5

Shamballa Jewels BraceletsEuroman Spring 2013

Poloshirt Sand til 799 kr. Undertrøje Tiger of Sweden til 350 kr. Bukser Sand til 1.599 kr. Armbånd på højre hånd Shamballa til 110.900 kr. og 102.900 kr.Armbånd på venstre hånd Jewls Cph til 499 kr. pr. stk. Halskæder Bjørg til 1.499 kr. og 1.893 kr.

Skjorte yderst Sand til 1.499 kr. Skjorte inderst Hope til 900 kr.

Armbånd på højre hånd Shamballa til 110.900 kr. og 102.900 kr.

Armbånd på venstre hånd Jewls Cph til 499 kr. pr. stk.Halskæder Bjørg til 1.499 kr. og 1.893 kr.

Shamballa Jewels Diamond & Gold necklace featured in The Horse Rider’s Journal, S/S 2011

           

Shamballa Jewels Dancing Shiva necklace.Elle France, July 2013

Tatler UK , April 2012

Shamballa Jewels Necklaces. Another Man AW15.

Shambalal Jewels Bracelet. The Horse Riders Journal Winter 2011.

Shamballa Jewels Dancing Shiva Necklace. The Horse Riders Journal AW15.CHAIR Studio Gustav Oliver € 2.5 46

SCARF Hermès € 37 5NECKLACE WITH GOLD PENDANT Shamballa Jewels € 38.030RUBY NECKLACE Shamballa Jewels € 3 4.7 33BAG Marni € 1.7 2 8FIGURE Studio Oliver Gustav € 308CHEST Studio Oliver Gustav € 37 5PLATTER Flemming Kjær Antikviteter € 29 5VASE Studio Oliver Gustav € 3.484JAR Studio Oliver Gustav € 160

Shamballa Jewels Diamond Pavé Bracelet. The Horse Riders Journal AW15.

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BRACELET Rebecca Elbek € 1.77 0 BRACELET Louis Vuitton € 550 BRACELET Griegst € 23.460NECKLACE I’m Jewel € 1.2 60 RING Rebecca Elbek € 3.48 5 RING Unearthen € 36 5EARRINGS I ’m Jewel € 815BRACELET Shamballa € 29.480 EARRING Marlene Juhl-Jørgensen € 1 2 0

Shamballa Jewels White Diamond Pavé Choker Madame Air France, January 2012

Shamballa Jewels white diamond pavé and emerald necklace.Glass Magazine, 2014

BOLERO, SWITZERLAND, SPRING 2013“KING OF BRACELETS”

BOLERO, SWITZERLAND, SPRING 2013“KING OF BRACELETS”

VOGUE USA, 2008

VOGUE PARIS, 2008

SIMPLY ABU DHABI, JULY 2014

SIMPLY ABU DHABI, JULY 2014

COLLEZIONI UOMO, ITALY, SEPTEMBER 2014

CITIZEN K, 2010

THE FOXLEY DOCKET, FEBRUARY 2013

THE FOXLEY DOCKET, FEBRUARY 2013

TATLER, HONG KONG JUNE 2013

DAY BY DAY, BRASIL DECEMBER 2013

53

OJoia mistica

Sucesso entre a realeza e astros de Hollywood, os braceletes Shamballa são inspirados na lenda de um reino de paz e espiritualidade no Himalaia. Mas foi no Brasil que o criador da marca teve seu maior encontro com a naturezaTexto Suzana Camargo

O ano era 1990 e Mads Kornerup, então com 19 anos, decidiu explorar o mundo. Um amigo sugeriu que ele viesse ao Brasil e passasse um ano no País. O jovem dinamarquês não hesitou e embarcou na aventura. “Me apaixonei pelo país, pelo povo e pela língua”, conta. “Ainda hoje, adoro falar português.” No dia 8 de abril daquele mesmo ano, quando completava 20 anos, viajou para Lençóis, na Bahia, região conhecida pelas jazidas de diaman-tes no século 19. Perto dali, escalou e chegou ao alto da Cachoeira da Fumaça. “Foi naquele dia, diante daquela vista, que me dei conta de que eu só seria realmente inteiro se estivesse em contato com a natureza e que a vida me foi concedida nesse jardim mági-co chamado Terra.” Kornerup diz que deve ao Brasil e à Cachoeira da Fumaça o despertar para a pessoa que ele é.

E hoje o designer dinamarquês é o badalado diretor criativo da Shamballa Jewels. Suas joias são comercializadas em diversos países da Europa, América do Norte e Ásia. Os braceletes criados por ele já foram vistos no pulso de celebridades como Gwyneth Paltrow, Karl Lagerfeld, Giorgio Armani, do rapper Jay Z e das princesas da Dinamarca e da Noruega. No ano passado, Kornerup inaugurou com orgulho a primeira flagship store da Shamballa em Copenhague e já planeja abrir lojas próprias em Londres, Paris e Nova York. O designer trabalha em parceria com o irmão Mikkel, responsável pela área financeira e de produção da empresa.

Nascido em uma família que atua no ramo imobiliário e da construção civil, Kornerup sempre teve uma estreita relação com a arte e a espiritualidade. No Brasil, conheceu a beleza e a energia das pedras preciosas. Depois, viajou para o Oriente. Esteve no Ja-Fo

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Inseparável A peça preferida de Kornerup tem contas de ouro rosa com letras do alfabeto romano e sânscrito com as iniciais dos nomes de seus dois filhos, Storm e Nor

pão, Índia, Nepal e Tailândia. “A ioga e a meditação me levaram até lá”, conta. Nesses países, teve a chance de conhecer de perto o trabalho de ourives e descobriu a riqueza do trabalho feito à mão.

Amuleto da sorteA Shamballa Jewels é fruto da experiência multi-

cultural de Mads Kornerup mundo afora. O nome foi inspirado em um reino místico de Shamballa, no Hi-malaia, descrito em escrituras ancestrais. Seria um lugar povoado por pessoas iluminadas e cheias de compaixão. Os dois raios da estrela de Shamballa, que estão nas contas dos braceletes da marca, simbolizam a força advinda da mente pura e consciente. “Dese-nho joias inspiradas em símbolos espirituais, textos e iconografias, de tal forma que um bracelete de ouro e diamantes pode se transformar em algo cheio de tra-dição e significado”, acredita. “Espero que, ao usá-la, a pessoa se lembre de que é preciso ter compaixão e es-timule quem estiver a sua volta a fazer o mesmo.”

Mas nem só de paz e amor foi feito o começo dos negócios da joalheria. Como morava em Nova York, Kornerup decidiu abrir uma loja na cidade. Foi

DAY BY DAY, BRASIL DECEMBER 2013

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“Pretendo incluir mais turmalinas brasileiras nas minhas peças”, diz Kornerup

obrigado a fechar as portas por causa do atenta-do terrorista de 11 de setembro de 2001. “Por

seis meses, não consegui vender nada. Os Es-tados Unidos estavam em guerra, os turistas eram poucos, e os norte-americanos econo-

mizavam dinheiro e não gastavam com joias.” De volta à Dinamarca, criou, nesse mes-

mo ano, a peça que fez da Shamballa Jewels uma marca conhecida. Segundo ele, o sucesso da pulseira se deu principalmente pela falta de joias que pudessem ser usadas de ma-neira mais relaxada. “Mesmo buscando peças mais informais, as pes-soas ainda querem ter um bracelete com diamantes, design exclusivo e qualidade inigualável”, diz Kornerup. A tradição do design clean e sofisticado da Escandinávia é evidente nas criações da marca.

Entre 2007 e 2012, a pulseira virou febre internacional. A prefe-rida de Kornerup, que ele usa todos os dias, tem contas de ouro rosa com letras do alfabeto romano e sânscrito com as iniciais dos nomes de seus dois filhos, Storm e Nor.

Atualmente, seis profissionais e especialistas em ourivesaria produzem manualmente as joias na sede da empresa, em Cope-nhague. Além de desenhar, o diretor criativo da Shamballa trança e monta os braceletes. Não há lançamento de coleções, já que as pe-ças são customizadas. A marca fabrica ainda colares, anéis, brin-

cos e abotoaduras. “Gosto de introduzir novos estilos, mas não temos uma ditadura de moda ou estação.”

A experiência de Kornerup no Brasil foi tão marcante que é cita-da no texto do site da Shamballa sobre o processo de criação das joias. Em algumas peças produzidas em edição limitada, Kornerup usou turmalina Paraíba, pedra brasileira considerada uma das mais raras do mundo. “Espero incluir mais turmalinas brasileiras e quartzo rutilado nas minhas peças em breve”, avisa. Curiosamente, o dinamarquês ainda não conseguiu trazer suas criações para o país de que tanto gosta. Segundo ele, os altos impostos de importação inviabilizam o negócio. Mas deixa escapar que, se encontrasse um parceiro comercial, adoraria vender suas joias por aqui.

A última vez que ele esteve no Brasil foi há sete anos, para parti-cipar do casamento de um amigo no Rio de Janeiro. O diretor da Shamballa, que continua praticando ioga e meditação diariamente, ainda lembra com carinho e saudade da época que passou na Bahia. “Na minha próxima vida, espero morar no Brasil”, finaliza.

PreciosidadesA partir do alto, o bracelete Real, feito com diamantes negros; a pulseira Pirâmide, em ouro 18 quilates; a joia Tênis, fabricada com diamantes e ouro branco; e uma variação do bracelete Real em ouro rosa e Argyle, o raro diamante rosa da Austrália

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SHAMBALLA Q&A

professionaljeweller.com January 2015 | PROFESSIONAL JEWELLER 41

Mikkel Kornerup: For a young brand, we have a global presence in over 30 countries. In 2013, we doubled our points

of sale in existing markets. We are now focusing on consoli-dating existing markets.

PROFESSIONAL JEWELLER: THINKING BACK OVER THE PAST FEW YEARS, HOW HAS SHAMBALLA JEWELS DEVELOPED AS A GLOBAL BRAND?

Mads Kornerup: The Shamballa bracelet design is one of the most easily recognisable styles today. Whether at a beach in Ibiza, the catwalks of Paris or the Himalayas, many people know what a Shamballa bracelet is. For me that signifies our rise as a true global brand. The word Shamballa is a mantra of wisdom and compassion and I look forward to hearing this mantra in all nooks of the world.

Mikkel KornerupChief executive officer, Shamballa Jewels

Mads KornerupCreative director, Shamballa Jewels

IN A PROFESSIONAL JEWELLER EXCLUSIVE, MIKKEL AND MADS KORNERUP, THE BROTHERS BEHIND GLOBAL JEWELLERY PHENOMENON SHAMBALLA

JEWELS, DISCUSS PRODUCT DEVELOPMENT, BALANCING SPIRITUALITY WITH BUSINESS GROWTH AND THEIR RETAIL PLANS — EACH GIVING THEIR OWN

PERSONAL INSIGHT INTO THE BUSINESS.

Brothers in Arms

PROFESSIONAL JEWELLER, MARCH 2015

Q&A SHAMBALLA

PROFESSIONAL JEWELLER | January 2015 professionaljeweller.com42

Mikkel: Our spiritual values are a part of our com-merce. We focus on honesty, quality, compassion and

respect for our clients.

Mikkel: Our three new bracelets, the Korne Pavé, the Royal Bracelet and the Tennis bracelet. These differ from the

Shamballa bracelet in design as they do not feature macramé braiding. All three designs have been received very well. It has proved to the industry that our capability extends

beyond the Shamballa bracelet. The launches of our rings, pedants and earrings have been equally important to propel

us forward as a full repertoire fine jewellery company.

Mikkel: We will be launching our new designs at Baselworld 2015. Our designs will continue to be customisable and offer

something for everyone. Prices will begin at €3,000 and go up to €500,000 for our limited-edition pieces.

PROFESSIONAL JEWELLER: HOW DO YOU MAINTAIN THE GROWTH OF SHAMBALLA JEWELS WHILE KEEPING ITS ETHOS AND SPIRITUAL VALUES AT THE FOREFRONT?

PROFESSIONAL JEWELLER: WHICH LAUNCHES HAVE BEEN MOST IMPORTANT FOR THE BRAND OVER THE PAST YEAR?

PROFESSIONAL JEWELLER: SHAMBALLA JEWELS IS SEEKING TO EXPAND AS A FINE JEWELLERY LABEL WHILE MAINTAINING ITS POSITION AS A LEADING LUXURY BRACELET BRAND — HOW WILL

YOUR DESIGNS DEVELOP IN THE COMING SEASONS?

Mads: Spirituality is about offering the best you can; there-fore I see no disconnect between commerce and spirituality. Design should have a purpose and a story to tell, and our jewellery carries forward the message of the Kingdom of Shamballa — of wisdom and compassion. Most of our clients can afford everything they want; what we offer them is some-thing meaningful, a positive reminder. I continue my mission of creating meaningful jewellery.

Mads: For me it has been the Korne Pavé bracelet — it is a masculine piece with leather and customisable diamond shields. While I love designing for women as well, my passion is designing for men. The Korne Pavé is a handsomely crafted piece, which is quite heavy on the diamonds. It gives me a lot of satisfaction to see men wearing it. When we started [the business], men were still wary of wearing diamonds.

Mads: Apart from our new launches, my focus is also on our rare, limited-edition pieces. I am using larger carats of dia-monds [and] more white and black diamonds. The aim is to go rarer, magical and very exclusive. We will be revealing our new designs at Baselworld 2015, so can’t share much here.

Inside Shamballa Jewel’s

flagship Copenhagen boutique

PROFESSIONAL JEWELLER, MARCH 2015

HARRODS MAGAZINE, SUMMER 2012

GLASS MAGAZINE, 2014

50ZEN ZEN51

hodinky&šperky

k do z obyvatel západního svě-ta nebyl v nějaké etapě svého života

zarytým buddhistou či aspoň ne-koketoval s jinými duchovními nau-kami, jako by snad ani nebyl. Ve světových metropolích jsou dnes na každém kroku rozesety buddhistické restaurace, čajovny, knihy i jídlo. Touhu moderní civilizace po mystičnu ostatně dokazuje i ZEN, který vás zásobuje nejmíň jed-ním duchovně laděným textem měsíčně. Tento trend zachytil i Mads Kornerup, spoluma-jitel šperkařské firmy Shamballa Jewels, jež pro-razila luxusními náramky ve stylu modlitebních korálků buddhistických mnichů. Šperky cestova-tele a jogína ověšeného korálky, který se v září na skok zastavil v Praze, nosí třeba dánská korunní princezna Mary, zpěvačka Beyoncé, návrhář Gi-orgio Armani či basketbalová legenda Michael Jordan, kteří za ně neváhají platit tisíce eur. Inspirován svými cestami se kdysi Mads rozhodl nejprve vozit náhrdelníky a náramky z Indie, Bali či Indonésie. V New Yorku, kde dlouho pracoval jako asistent módních fotografů, pak dovezené šperky prodával. „Vždycky jsem vše prodal za pár minut.“ Ať už to bylo předurčení osudu či ob-chodní cit, jak vyplnit díru na trhu, Mads začal šperky z drahých kamenů a kovů vyrábět sám.Před třinácti lety založil firmu, ke které se o tři roky později přidal i jeho bratr Mikkel. A tak vznikla Shamballa Jewels. V současnosti má ob-chody od Austrálie po Rusko, jižní Asii a nově i Českou republiku. „Záleží na mentálním stavu. Když na něco dlouho myslíte, je velká šance, že se v budoucnosti objeví něco, co vám k cíli dopo-může,“ říká s úsměvem Mads, který tvrdí, že vše, čeho v posledních dvaceti letech dosáhl, je dílem náhody. Stejně jako setkání s rapperem Jay-Z, pro něhož vytvořil první náramek z drhané šňůrky zdobené zlatými korálky s diamanty.Na název Shamballa přišel Mads během své-ho čtyřletého pobytu v Káthmándú, kde hledal vnitřní klid mezi hinduistickým a buddhistic-kým světem. Shamballa je mytické království skryté v nepřístupném údolí vysoko v Himála-ji. Doslovně přeloženo ze sanskrtu je to „místo

míru a poklidu“. Náramky Shamballa nosili již staří

Tibeťané, kteří věřili v je-jich kouzelnou a léčebnou

moc. Působí prý na Dharma-čakru, jež navozuje pokoj v duši.

„V buddhistickém umění je uzamčeno díky geografické poloze cosi tajemného. Moje

interpretace tamního světa jsou šperky, které vy-tvářím.“

Lagerfeldovo selfieÚstřední symbol a znak firmy, dvojité žezlo blesků (tibetsky Dordže Gjadam), je symbolem energie, která chrání nejen naše těla před vněj-ším nebezpečím, ale především naše vědomí před temnotou. Je vyjádřením stavu osvobozené mysli. Novou kolekci designérští bratři doplnili o pyramidy. „K jejich přidání mě inspirovalo se-tkání s mužem, který staví v Mexiku dřevěné py-ramidy a v nich pěstuje zeleninu a byliny. A těm se moc dobře daří,“ říká s nadšením Mads, který se prý nikdy necítil jako designér. „Dávám dohro-mady kousky a materiály, které se mi prostě líbí. Vlastně dělám šperky sobě na míru.“Všechny šperky Shamballa Jewels se vyrábějí z 18karátového zlata, čirých a barevných diaman-tů, drahokamů a perel s certifikací A až B.Na otázku, jak souvisí duchovno vložené do šper-ků s cenou, která začíná na třech tisících eurech, Mads odpovídá: „Vybírám drahé kameny, které jsou pro každou oblast nejvíce ceněné. Šperk je něco osobního, do čeho vkládáte víru i kus sebe sama. Navíc každý z náramků je originál, brouše-ný, leštěný i vázaný ručně.“ Kromě obyčejných movitých smrtelníků je hoj-ně nosí hollywoodské celebrity. „Některé známé osobnosti nás dokonce žádají o to, abychom jim korálky dali zadarmo, a oni nám za to udělají reklamu. Takhle ale náš byznys nefunguje. Mají stejné šance a možnosti koupit si je jako kdokoliv jiný, kdo o ně má zájem. Například Karl Lagerfeld je náš častý zákazník. Návrhy mu posílám vždy elektronicky. Když se mu šperk líbí, my jej vyrobí-me, jeho asistent vyzvedne a sám návrhář mi pak pošle své selfíčko,“ směje se Mads, který vypadá, že má vše zenově na háku.

Sortiment Shamballa Jewels zahrnuje také prsteny, náušnice, manžetové knoflíčky a náhrdelníky. Značka je v prodeji ve vlajkovém butiku v kodani a v síti autorizovaných prodejců, mezi něž patří například obchodní domy Barneys, harrods, klenotnictví Wempe či concept story Montaigne Market a Colette. V Česku si korálky Shamballa Jewels můžete exkluzivně zakoupit v pražském Carollinu, Pařížská 11, Praha 1.

Buddha de luxe

Text Viola Černodrinská

M a d S k o r n e r u p

Do náramků ve stylu tibetských mnichů se zbláznil nejen Hollywood. Za místo míru a poklidu, jak zní doslovný překlad názvu značky Shamballa, si ale připlatíte.

ZEN, CZECH REPUBLIC, NOVEMBER 2014

50ZEN ZEN51

hodinky&šperky

k do z obyvatel západního svě-ta nebyl v nějaké etapě svého života

zarytým buddhistou či aspoň ne-koketoval s jinými duchovními nau-kami, jako by snad ani nebyl. Ve světových metropolích jsou dnes na každém kroku rozesety buddhistické restaurace, čajovny, knihy i jídlo. Touhu moderní civilizace po mystičnu ostatně dokazuje i ZEN, který vás zásobuje nejmíň jed-ním duchovně laděným textem měsíčně. Tento trend zachytil i Mads Kornerup, spoluma-jitel šperkařské firmy Shamballa Jewels, jež pro-razila luxusními náramky ve stylu modlitebních korálků buddhistických mnichů. Šperky cestova-tele a jogína ověšeného korálky, který se v září na skok zastavil v Praze, nosí třeba dánská korunní princezna Mary, zpěvačka Beyoncé, návrhář Gi-orgio Armani či basketbalová legenda Michael Jordan, kteří za ně neváhají platit tisíce eur. Inspirován svými cestami se kdysi Mads rozhodl nejprve vozit náhrdelníky a náramky z Indie, Bali či Indonésie. V New Yorku, kde dlouho pracoval jako asistent módních fotografů, pak dovezené šperky prodával. „Vždycky jsem vše prodal za pár minut.“ Ať už to bylo předurčení osudu či ob-chodní cit, jak vyplnit díru na trhu, Mads začal šperky z drahých kamenů a kovů vyrábět sám.Před třinácti lety založil firmu, ke které se o tři roky později přidal i jeho bratr Mikkel. A tak vznikla Shamballa Jewels. V současnosti má ob-chody od Austrálie po Rusko, jižní Asii a nově i Českou republiku. „Záleží na mentálním stavu. Když na něco dlouho myslíte, je velká šance, že se v budoucnosti objeví něco, co vám k cíli dopo-může,“ říká s úsměvem Mads, který tvrdí, že vše, čeho v posledních dvaceti letech dosáhl, je dílem náhody. Stejně jako setkání s rapperem Jay-Z, pro něhož vytvořil první náramek z drhané šňůrky zdobené zlatými korálky s diamanty.Na název Shamballa přišel Mads během své-ho čtyřletého pobytu v Káthmándú, kde hledal vnitřní klid mezi hinduistickým a buddhistic-kým světem. Shamballa je mytické království skryté v nepřístupném údolí vysoko v Himála-ji. Doslovně přeloženo ze sanskrtu je to „místo

míru a poklidu“. Náramky Shamballa nosili již staří

Tibeťané, kteří věřili v je-jich kouzelnou a léčebnou

moc. Působí prý na Dharma-čakru, jež navozuje pokoj v duši.

„V buddhistickém umění je uzamčeno díky geografické poloze cosi tajemného. Moje

interpretace tamního světa jsou šperky, které vy-tvářím.“

Lagerfeldovo selfieÚstřední symbol a znak firmy, dvojité žezlo blesků (tibetsky Dordže Gjadam), je symbolem energie, která chrání nejen naše těla před vněj-ším nebezpečím, ale především naše vědomí před temnotou. Je vyjádřením stavu osvobozené mysli. Novou kolekci designérští bratři doplnili o pyramidy. „K jejich přidání mě inspirovalo se-tkání s mužem, který staví v Mexiku dřevěné py-ramidy a v nich pěstuje zeleninu a byliny. A těm se moc dobře daří,“ říká s nadšením Mads, který se prý nikdy necítil jako designér. „Dávám dohro-mady kousky a materiály, které se mi prostě líbí. Vlastně dělám šperky sobě na míru.“Všechny šperky Shamballa Jewels se vyrábějí z 18karátového zlata, čirých a barevných diaman-tů, drahokamů a perel s certifikací A až B.Na otázku, jak souvisí duchovno vložené do šper-ků s cenou, která začíná na třech tisících eurech, Mads odpovídá: „Vybírám drahé kameny, které jsou pro každou oblast nejvíce ceněné. Šperk je něco osobního, do čeho vkládáte víru i kus sebe sama. Navíc každý z náramků je originál, brouše-ný, leštěný i vázaný ručně.“ Kromě obyčejných movitých smrtelníků je hoj-ně nosí hollywoodské celebrity. „Některé známé osobnosti nás dokonce žádají o to, abychom jim korálky dali zadarmo, a oni nám za to udělají reklamu. Takhle ale náš byznys nefunguje. Mají stejné šance a možnosti koupit si je jako kdokoliv jiný, kdo o ně má zájem. Například Karl Lagerfeld je náš častý zákazník. Návrhy mu posílám vždy elektronicky. Když se mu šperk líbí, my jej vyrobí-me, jeho asistent vyzvedne a sám návrhář mi pak pošle své selfíčko,“ směje se Mads, který vypadá, že má vše zenově na háku.

Sortiment Shamballa Jewels zahrnuje také prsteny, náušnice, manžetové knoflíčky a náhrdelníky. Značka je v prodeji ve vlajkovém butiku v kodani a v síti autorizovaných prodejců, mezi něž patří například obchodní domy Barneys, harrods, klenotnictví Wempe či concept story Montaigne Market a Colette. V Česku si korálky Shamballa Jewels můžete exkluzivně zakoupit v pražském Carollinu, Pařížská 11, Praha 1.

Buddha de luxe

Text Viola Černodrinská

M a d S k o r n e r u p

Do náramků ve stylu tibetských mnichů se zbláznil nejen Hollywood. Za místo míru a poklidu, jak zní doslovný překlad názvu značky Shamballa, si ale připlatíte.

ZEN, CZECH REPUBLIC, NOVEMBER 2014

L’OFFICIEL CHINA FEBRUARY 2014

L’OFFICIEL CHINA FEBRUARY 2014

WWW.SHAMBALLAJEWELS.COM SHAMBALLA JEWELS OFFICIAL SHAMBALLA JEWELS

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