Press Release

Louisiana’s 1st Choice Auto Auction 18310 Woodscale Road Hammond, LA 70401 Contact: Georgianne Poteet Phone: (985) 345-3302 Facsimile: (985) 345-5735 Email: gpoteet@lafcaa.com Web Site: www.lafcaa.com

 Louisiana’s  1st  Choice  Auto  Auction  Embodies  the  word  LAGNIAPPE  

For  those  of  you  outside  South  Louisiana,  you  may  not  have  heard  the  word  lagniappe  

before  now.    It  is  a  Cajun  French  word  Louisiana’s  1st  Choice  Auto  Auction  uses  to  describe  what  

they  offer  their  customers  every  day.    It  encompasses  many  different  aspects  of  what  you  can  

expect  at  this  fast  growing  auction  on  the  Gulf  Coast.        

Whether  it  takes  the  form  of  complimentary  breakfast  and  lunch  every  sale  day,  free  

snow  cones  for  their  dealers  during  the  hot  Summer  months,  charitable  efforts  spearheaded  by  

the  auction  and  whole  heartedly  supported  by  the  dealers,  the  constant  expansion  and  

improvements  they  make  to  the  facility,  and  their  outstanding  customer  service,  you  can  see  

for  yourself  that  Louisiana’s  1st  Choice  Auto  Auction  embodies  the  essence  of  lagniappe.    Their  

special  event  sales  such  as  Mardi  Gras,  Anniversary,  Summer  Lagniappe  (yes,  they  even  named  

one  of  their  events  with  this  term),  and  the  holiday  John  Dough  event  feature  exceptional  

consignment  from  their  growing  family  of  fleet/lease,  dealer,  and  wholesale  accounts  and  

include  enticing  prizes  worth  thousands  of  dollars  to  continue  the  lagniappe  theme.      

On  August  25th  they  will  kick  off  football  season  with  a  Tailgate  Event  featuring  1000  

vehicles,  over  $10,000    in  tailgate  related  prizes,  and  a  special  guest  appearance  by  Hall  of  Fame  

Quarterback  Jim  Kelly.    He  will  be  signing  autographs  and  raising  money  for  his  charity,  Hunter’s  

Hope.    This  will  also  mark  the  end  of  the  Summer-­‐long  “Go  Long  with  ARI”  promotion  to  reward  

buyers  of  ARI  vehicles  with  John  Dough  and  a  chance  to  win  a  pair  of  New  Orleans  Saints,  LSU  

Tigers,  or  SLU  Lions  football  tickets.    Plus  the  top  five  Go  Long  with  ARI  buyers  will  receive  a  

football  signed  by  Jim  Kelly.    Now  that  is  lagniappe!  

“Lagniappe,  that  little  something  extra  you  get  only  at  Louisiana’s  1st  Choice  Auto  Auction”  

                                               

Owner  and  managing  partner  John  Poteet  explains  the  concept  this  way,      “In  its  most  

basic  form  lagniappe  is  the  superior  service  we  provide  our  customers.    By  definition,  the  word  

Lagniappe  means  a  little  something  ‘extra’  that  is  not  expected  or  demanded.    It  is  a  uniquely  

Louisiana  tradition  and  one  we  have  practiced  here  at  Louisiana’s  1st  Choice  Auto  Auction  since  

we  opened  our  doors  13+  years  ago.”      

General  Manager,  Don  Sistrunk,  once  a  car  dealer  himself,  says  “our  customers  come  

first  and  foremost  in  every  decision  we  make,  every  sale  day  promotion  we  have,  and  every  

expansion  project  we  complete.    Our  goal  is  to  always  provide  our  family  of  dealers  with  our  

signature  lagniappe,  that  something  extra  they  get  only  at  our  auction  from  our  team  of  

professionals.      Whether  that  is  getting  the  right  car  for  the  right  price  for  our  buyers,  clearing  

inventory  and  making  that  process  easier  for  our  sellers,  or  improving  the  overall  auction  

experience  for  all,  Louisiana’s  1st  Choice  Auto  Auction  makes  lagniappe  real.”  

 The  recent  Used  Car  News  Most  Charitable  Auction  award  and  the  second  ARI  Region  5  

Best  Auction  Award  garnered  by  Louisiana’s  1st  Choice  Auto  Auction  are  confirmation  that  

lagniappe  does  indeed  have  a  positive  impact  on  both  the  auction  staff,  customers,  and  the  

community.      Marketing  Manager,  Jacob  Warren,  who  has  been  with  1st  Choice  since  2004  said  

it  this  way.  “Lagniappe  is  the  very  heart  of  who  we  are  as  an  auction  and  is  a  cornerstone  of  our  

culture.    Going  the  extra  mile,  giving  more  than  100%,  1st  Choice  Lagniappe,  it  is  who  we  are.”  

Independently  owned  and  operated,  Louisiana’s  1st  Choice  Auto  Auction  is  located  in  

Hammond,  Louisiana.    Led  by  managing  partner  John  Poteet,  the  team  of  auction  professionals  

serve  the  entire  Gulf  Coast  Region  and  beyond.    Dealers  gather  every  Tuesday  at  9:00  am  in  the  

lane  and  online  to  bid  on  a  consignment  of  over  700  vehicles,  including  vehicles  from  ARI,  

Consumer  Portfolio  Services,  Credit  Acceptance/VRS,  Emkay,  Hancock  Bank,  National  Auto  

Acceptance,  First  Investors  Financial  Services  and  a  wide  variety  of  dealer  trades.  Auction  

inventory  is  included  on  Edge  Pipeline,  where  customers  may  view  detailed  condition  reports,  

market  report  information  and  participate  in  online  sales.  Louisiana’s  1st  Choice  Auto  Auction  is  

a  member  of  the  National  Auto  Auction  Association  and  represented  by  TPC  Management.    

Come  experience  lagniappe  at  Louisiana’s  1st  Choice  Auto  Auction.