Press Release Sony Adds 8K LCD TV and OLED 4K TVs to the MASTER Series Line-up A 85” class 8K Z9G LCD TV and A9G 4K HDR OLED TV, including 77” class, join the flagship MASTER Series Hong Kong, May 3, 2019 - Sony today announced the new MASTER Series Z9G 8K LCD and A9G 4K OLED televisions. Sony’s MASTER Series TVs represent the pinnacle of picture quality available to home viewers, capable of displaying images that faithfully convey the creators’ intent. The MASTER Series is the name given to only the very best Sony TVs and provides premium picture quality, colour, contrast, and clarity approaching that of a professional-grade monitor. The MASTER Series TVs also feature Netflix Calibrated Mode to further ensure that content is delivered as intended. Both the Z9G and A9G series feature the next generation Picture Processor X1™ Ultimate for accurate detail and contrast. Introduced with the inaugural MASTER Series models, this processor plays a vital role in delivering the high-quality picture in the MASTER Series. The Picture Processor X1 Ultimate has a unique algorithm specially developed for 8K that can intelligently detect and analyse each object in the picture resulting in exceptional detail and contrast for a more realistic picture that represents the creators’ intent. Premium quality sound is a key part of the viewing experience as well, and both the A9G and Z9G models feature the new Sound-from-Picture Reality which faithfully reproduces the position of the sound on the screen so when actors are speaking, the sound appears to be coming directly from their mouths and not from a speaker off to the bottom.
Transcript
Press Release
Sony Adds 8K LCD TV and OLED 4K TVs to the MASTER Series Line-up
A 85” class 8K Z9G LCD TV and A9G 4K HDR OLED TV, including 77” class,
join the flagship MASTER Series
Hong Kong, May 3, 2019 - Sony today announced the new MASTER Series Z9G 8K LCD and
A9G 4K OLED televisions. Sony’s MASTER Series TVs represent the pinnacle of picture
quality available to home viewers, capable of displaying images that faithfully convey the
creators’ intent. The MASTER Series is the name given to only the very best Sony TVs and
provides premium picture quality, colour, contrast, and clarity approaching that of a
professional-grade monitor. The MASTER Series TVs also feature Netflix Calibrated Mode to
further ensure that content is delivered as intended.
Both the Z9G and A9G series feature the next generation Picture Processor X1™ Ultimate for
accurate detail and contrast. Introduced with the inaugural MASTER Series models, this
processor plays a vital role in delivering the high-quality picture in the MASTER Series. The
Picture Processor X1 Ultimate has a unique algorithm specially developed for 8K that can
intelligently detect and analyse each object in the picture resulting in exceptional detail and
contrast for a more realistic picture that represents the creators’ intent. Premium quality sound is
a key part of the viewing experience as well, and both the A9G and Z9G models feature the new
Sound-from-Picture Reality which faithfully reproduces the position of the sound on the screen
so when actors are speaking, the sound appears to be coming directly from their mouths and not
from a speaker off to the bottom.
Z9G Super-Large Sized TV
Larger TVs are becoming more popular and Sony’s goal with delivering new Z9G 85” class TV
is to maximize the super-large screen experience in the living room. In order to deliver premium
picture quality in such an extra-large screen, Sony is introducing extra resolution with its first
consumer 8K television. With twice the number of horizontal lines and vertical lines, 8K
provides four times the pixels of 4K (or 16 times the resolution of HD). This higher resolution
results in a more immersive viewing experience as 8K resolution means the larger-sized TV
looks great up close with virtually no pixel differentiation.
But it is not just resolution that matters. As screen sizes get larger the processor plays an even
larger role in delivering premium picture quality. Utilizing a proprietary algorithm, the powerful
Picture Processor X1 Ultimate has been optimized to handle the 33 million pixels of 8K. And the
same processor enables the newly developed 8K X-Reality PRO to up-scale any content to near-
8K picture quality using a new, dedicated 8K database to refer to for even more precise, detailed
upscaling. With a long history and expertise in developing professional cameras and monitors,
Sony recognizes that precision in constructing fine components of signal processing results in an
immediately visible difference to the whole image.
In addition, completely new dedicated 8K technologies have been developed for the Z9G series,
including Backlight Master Drive with full-array local dimming and 8K X-tended Dynamic
Range PRO. The Backlight Master Drive on the Z9G has ultra-dense LED modules which are
independently controlled, delivering unprecedented contrast with punchy brightness and pitch
blacks. To leverage the most out of this backlight system, 8K X-tended Dynamic Range PRO
uses the saved energy to intelligently boost the brightness in the areas where it needs to be
boosted.
Accurate sound position is another key factor as TVs get larger. Taking the experience gained
from our OLED’s Acoustic Surface Audio, Sony has expanded the concept to the Z9G LCD TV
with Acoustic Multi-Audio. To deliver the Sound-from-Picture Reality experience, the new
Acoustic Multi-Audio on the Z9G utilizes four front-facing speakers; two on the bottom and two
on the top----to deliver a faithful sound position. Viewers will hear the sound coming from the
screen, and not where the speaker is located. In addition, the Z9G has a TV Centre Speaker
Mode for people who have a home theatre setup---the TV becomes the centre speaker. Also
enhancing the sound experience is Dolby Atmos1, which adds a wide, rich sound field.
The Z9G also features X-Wide Angle to ensure the picture retains its quality regardless of the
viewing angle, enabling a wider viewing angle that reduces colour shifts when viewing the
screen off-axis, so colours stay true no matter the viewer’s position. While X-Motion Clarity
minimizes motion blur without sacrificing screen brightness.
A9G Premium OLED TV
The A9G is Sony’s new flagship 4K OLED TV available in 77”, 65”, and 55” class, in a very
slim form factor. Images comes to life with the super-wide viewing angle, precise contrast and
absolute blacks of OLED technology. Over 8 million self-illuminating pixels are precisely and
individually controlled by Picture Processor X1™ Ultimate. In addition to the processor, the
A9G has Pixel Contrast Booster for more colour and contrast in bright areas. As a result, the
A9G provides premium picture quality approaching that of a professional-grade monitor,
showing images and colours as they truly are, as the creator intended. The processor improves
SD and HD content to near 4K HDR quality and shows 4K content in stunning clarity.
Acoustic Surface Audio+ provides a totally immersive sound experience with the sound coming
from the entire screen, enveloping viewers in exciting new entertainment experiences, providing
pictures and sound in perfect harmony. In addition, a TV Centre Speaker Mode provides choice
to use the TV as the centre speaker.
The A9G is very slim in depth; when wall hung using the SU-WL850 wall mount system, it will
fit close to the wall at around half the distance of our previous model2. This OLED TV is more
than just beautiful. It's designed so that it appears to be floating on the wall, leaving only the
brilliance of its picture. Furthermore, in order to bring the best viewing position and flexible
usage, the SU-WL850 has a swivel functionality as preferred.
For the ultimate in picture quality, the A9G pairs the brilliance of 4K clarity with the brightness,
colour, and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and
sunlight are now full of clarity and detail. And like the Z9G the A9G HDR TVs feature Netflix
Calibrated Mode, and Dolby Vision/Dolby Atmos1 to deliver the viewing experience just as the
creator intended
User-friendly Experience
Both the Z9G LCD and the A9G OLED TVs feature Sony’s Android TV which supports a huge
range of apps from Google Play™, including YouTube™, Netflix, Amazon Video, Hulu, and
more for deep smart home integration (availability varies by region). And making your TV and
home even smarter, the Z9G and A9G TVs have Google Assistant built-in. Both TVs have built-
in microphones that will free users’ hands. Viewers can simply talk to the TV using the Google
Assistant to find what they quickly want, or to play TV shows, movies, and more.
1 Via firmware updates
MASTER Series Z9G 85” 8K LED TV
Sony’s 8K bringing the creator’s intent to life with truly authentic experience by
combining the brilliance of 8K HDR with our unique MASTER Series philosophy
Feature Picture Processor X1™ Ultimate and 8K X-Reality PRO; pictures are sharpened
and refined in real time, and images are upscaled closer to true 8K quality using our
exclusive 8K database
Feature Backlight Master Drive, full-array LED backlight technology that combines
ultra- dense, independently controlled LED modules tuned for 8K, deliver incredibly
deep black, dazzling lights, and more vibrant colour
Feature 8K X-tended Dynamic Range™ PRO that ensures 20 times the contrast of
conventional LED TVs
Feature Acoustic Multi-Audio by four front-facing speakers; with our Sound-from-
Picture Reality experience, action and sound precisely aligned, your viewing becomes so
much more immersive
Feature a TV Centre Speaker Mode; use a TV as the centre speaker of a home theatre
system
Feature X-Wide Angle that minimizes the colour change when seen from the side; view
faithful shades and hue from wherever you watch the TV
X-Motion Clarity keeps fast action clear and smooth; moving images are precisely
controlled to minimize blur and even during fast-moving scenes, pictures stay true with
no loss in brightness
Feature Netflix Calibrated Mode that brings the creator's vision directly to the TV
Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™
fills the room with immersive surround sound
Android TV with hands-free help from the Google Assistant; find what you want simply
by talking to the TV; ask your Google Assistant to help you play TV shows, movies, and
more
New processor for stress-free usability; quicker response of launching apps, powering on
the TV, and more
MASTER Series A9G (77”, 65”, and 55” models) 4K OLED TV
• OLED unprecedented black and televisions that faithfully convey the creator's intent that
