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The Basis

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D

Prewefun

BeButwemaourthespecom

ThevisandboocomresknoAnd

If yIn findwilow

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The mission

WE COMPENSATE FOR PHYSICAL LIMITATI

We compensate

A wide range of conditions canlimit physical actions. We offer theproducts and knowledge necessaryto compensate for these conditions.

The mission is the basis for Pressalit Care business. It is theoffer we make to the market. It is the promise we build intoour products. It is the guarantee behind our name.

for physicallimitations

We do not accept physicallimitations regardless of whatthese limitations are. Our carefullyconsidered solutions create theoptimum conditions for all users.

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PRESSALIT CARE IS TO BETHE WORLDS STRONGESTCARE BRAND

We have conin the world limitations. Lour surround as being thpersonnel anrespect. The that determin

All attitudes do either addcompany. Bethe brand.

As our vision goal. In the fbathrooms onproviders in

physical limitof design and

This requiresmarketing, achain is stron

Vision The vision is the guiding star of Pressalit Care the long-term goal of our work.

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Mission

Core va

Our core valuthat bind us create the popersonality o

There is a considerable distance from themission to the vision. The management isresponsible for keeping our sights fixed onthe long-term goal. Together, and individually,we are responsible for living up to and usingour special core values and the competenciesthat make us a strong division.

The values system

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Dedicat

Pressalit Caredivision. We Pressalit, butdedicated to mission. OurEach day, eaperforms to tThat is all weway we can climitations to

Internally thi Pressalit cament, enthusA workday menjoyable dayeach other foHere, everyo

Externally th

customerswe are in conexpect to meand committPressalit Carthat we are the task.

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Unders

We understaaround us. Binterested. Bthat is necesin other peopcan be colleaarchitects, etdifferent neethem.

Internally thi we alwayseach other. Weach other wimportant debelieve in oueach other.

Externally th

we alwaysaround us, adialogue withto help usersdespite their

2

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Develo

The care maattention. Nosomething solutions in rlimitations, adivision. We improvementdevelopment

the fact that money to maindependence

Internally thi we are goiefforts into foopment. We knowledge intives.

Externally th

we are reaour share of operating ancare market.because we and improve

3

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The mission in practice

The userWe want to maintain personalmobility at the highest possiblelevel for as long as possible.Well-thought-out and flexibledesign enables the user tomanage situations in thebathroom better. At thesame time, the user can feelsafe and confident becausePressalit Care products aresolid and stable.

The helperPersonal assistance in thebathroom is a must for thedependent person. The bath-room thus becomes a work-place for relatives or carers.We are convinced that goodwork positions and a suitablyarranged workplace must begiven high priority so work canbe done at no risk to healthand safety.

The roomThe rooms we work with areoften either too small or poorlyarranged. Walls do not move,so our products must. Theflexibility of our productsoptimizes the space andprovides a more accessibleand friendly environment forliving and working.

The flexibility of the Pressalit Care product range differentiates it from thoseof competitors. This flexibility is the best example of the close correlationbetween our mission and the way we design and develop products. By deve-loping horizontally and vertically flexible solutions, Pressalit Care isable to compensate for physical limitations to the maximum.

Every time Pressalit Care begins a project, our consulting and productrecommendations are anchored in three main areas which have one thingin common: it is possible to compensate for physical limitations with aflexible solution.

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1974

Hanne Rasmussen gradua-tes from architect school.As her final project, shedesigns a bathroom forhandicapped persons.

Our historyIt is 974, and the worst year ever for Pressalit. The energy crisishas had a negative effect on company finances. Pressalit is forcedto put machine shop workers on part-time. Management does notwant to fire anyone, and there is thus an acute need to get morework for the factory employees. At the same time, Mogens Boyter,the Managing Director, is especially interested in rehabilitation.Mr. Boyter meets Hanne Rasmussen who has recently graduatedas an architect and has a great deal of professional knowledge andinterest in rehabilitation products. Hanne Rasmussen joins thePressalit staff. Here is a possibility to utilize the excess capacity

in the machine shop. A small production of rehabilitation productsbegins. The foundation has been laid for what will eventuallybecome Pressalit Care.

1974

Hanne Rasmussen beginsher work as designer atPressalit.

1975

A washbasin wall bracket, ashower chair, and a raisedtoilet are launched underthe name Pressalit Rehab.

1974

Mogens Boyter discerns amarket for rehabilitation pro-ducts, and sees possibilitiesin Hanne Rasmussens inter-est in designing solutionsfor the handicapped.

1976

Pressalit begins actualproduction of rehabili-tation products.

1978

The factorymoves from Ryto Lystrup.

1978

BBC comes witha TV team whenRehab is introducedat a trade show inBrighton.

1980

Sales are The factorback to Ry

1986

Rehab turDKK0 mThe expor

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