Pretty Green is a blossoming high quality and style menswear brand and as part of my Final Major Project, I proposed an extension in womenswear.

A b s o l u t e B e g i n n e r s SS17 centres around the emergence of Mod with the strong coffee shop and Jazz culture,which links to the

foundations of the brand.

Absolute BeginnersItalian style

Jazz

Orie

ntat

edIndian Chintz

Handmade Nostalgia

Absolute Beginners

Mods have been constantly described as a working-class phenomenon but it was more of a working-class reaction against authority.

Long lined parka with detachable hood and interior pocket.

Classic button down collar shirt, with in stripped style and back hoop detail.

High waisted, flared 3/4 length trousers in brushed cotton.

Zip through front shift dress , in chintz print.

Double knit roll neck jumper in Wine.

For the branding for the project, the swing tags would be made out of fabric badges and cam be then sew onto garments such as parkas.

This brings a element of uniqueness and inclusiveness