a new media & lifestyle brandintroducingPRETTYTOUGH

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What is PRETTYTOUGH?Because girls kick grass 1MediaProperty 2Lifestyle 3Community Pretty Tough 2011

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Media & EntertainmentBooks, TV, Online Series, Website1

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With its classic themes of sisterhood and romance, Pretty Tough is an updated version of Francine Pascals Sweet Valley High series with a sports twist. ~ School Library JournalYoung Adult Book Series6 titles published by Razorbill (Penguin Group)PR, media, event tie-insSampling @ camps & schoolsAuthor signingsMG series launching 2012

Publishing

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Original Online SeriesFormat: 20 x 7TV Movie also availableDirected by Stewart HendlerProduced by VuguruDistributed by Content FilmSold to Sony/Latin AmericaUS distribution TBDBroadcast by Rogers Media (Canada)

TV & Online

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Pretty ToughShot on location in Malibu, California

Written by Liz Tigelaar (Brothers & Sisters, Life Unexpected, Once Upon a Time)

Directed by Stewart Hendler (Sorority Row)

Produced by Tim WilliamsGreeneStreet Films

Starring Adelaide Kane (Power Rangers), Crystal Young (LonelyGirl 15), Beth Behrs (Broke Girls), Matthew Florida (90210)

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PrettyTough.comPremiere site for young female athletesDaily ContentVideo/PodcastsTools & ResourcesCommunityIn Partnership with Women Talk Sports and Glam Media

Website

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Video/DVD/PodcastsTrain with OlympiansSports TutorialsTeen WorkoutsPodcasts

In Production

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A mash-up of fashion & actionPRETTY. TOUGH.

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2LifestyleSport. Life. Style.

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Girls Kick Grass

Live life to the fullestShow strength & staminaOut-run, out-dig, out-shred, out-last the competition Are fun & fearlessMake things happenHave a winning attitudeLove being a girlSometimes being tough isnt enough.Pretty Tough 2011

Pretty Tough Girls

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Play hard. Have fun.Love the Pretty Tough books? Love the Pretty Tough movie?

Pretty Tough 2011Live the Pretty Tough life!

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Play like a girl.

Pretty Tough 2011Strength. Stamina. Spirit.

Serena WilliamsJennie FinchLindsey VonnMaria Sharapova Mia Hamm Gretchen Bleiler Candace ParkerAllyson FelixLaila AliJessica MendozaBrandi ChastainDanica PatrickLisa LeslieAnnika Sorenstam Maya MooreShawn JohnsonNastia LiukinVenus Williams & many others.To play or throw, hit, jump, run like a girl is a compliment.

NEED PROOF?

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Its not just about sports, its aboutGIRL POWER.Pretty Tough 2011Living the Muay Thai mantra: Soft as silk, hard as diamond.

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3CommunityPassion. Power. Performance.Pretty Tough 2011

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Brand AmbassadorsPro Am Female AthletesStreet Team/Field CrewAthlete SponsorshipsBronzeSilverGoldContributing BloggersCoaches/MentorsSporty Girls Everywhere

PRETTYTOUGH TEAMSurfers to softball players; setters to sweepers; ropers to ridersPretty Tough 2011

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For a media-rich, multi-platform experience, Pretty Tough delivers.Girls relate to the Pretty Tough mission and love to share their experience personally and via social networks.

Sharing the Stoke A NEW GENERATION A NEW PARADIGM

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Pretty Tough girls haveIts a state of mind. A way of life. Inner Strength AwesomeAttitude Natural BeautyPretty Tough 2011

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for girls who are fun & fearless. Who are risk takers & dream chasers.

exciting new products & opportunities

The finish line is just the beginningWHATS NEXT?Pretty Tough 2011

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Pretty Hot Licensing OpportunitiesAccessoriesApparelBagsBeddingFootwearGiftsHealth & BeautyPerformance WearSocial ExpressionsSporting GoodsStreet Wear

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Pretty Chic Brand Attributes

FIT FOR A GIRLNo pinking & shrinking

Daring & deliciously boldwith a sporty twist

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Pretty Awesome Messaging

Inspiring girls to be:

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FABFITFUNFIERCEFEARLESSFEMININE

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Pretty Tough 2011 Pretty Sweet (& Sassy) Design Elements

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?But wait Theres more!

20 million girls play sportsPretty Tough 2011

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Check out the possibilities

Estimated teen consumer spending market $175 billion a year

$200 billion estimated college student consumer spending market

75% of all middle and high school students who play sports

Womens sports is one of the major growth accelerators in the U.S. & internationally

80% of female execs at Fortune 500 companies played sports when they were girls

PRETTY SMARTPretty Tough 2011

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SPEAKS FOR ITSELF

PRETTY TOUGH

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Its a whole new game

PRETTYTOUGH 2011

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