Pretzel maker Franchise

By: Brandon Paul and Allan Galbraith

Franchise info

Pretzelmaker is a chain of stores that specialize in hand-rolled pretzels, smoothies, and cold beverages.

It is in the food industry One unique aspect about PretzelMaker is that

it has a secret recipe for its pretzels. One thing that adds to their success is that

there are not too many hand-made pretzel franchises around anymore.

Franchise info (cont.)

Slogan: “world’s best soft pretzels” Logo:

The logo and the tagline has been with pretzelmaker ever since they opened in 1992, indicating that they both work.

It was founded in 1991 by Jeffrey trip under the name of pretzelvania

The brand was quickly franchised and had 40 locations by 1995.

Startup info

The initial franchise fee is 25,000 for a full store and only 5,000 for a kiosk.

With the franchise fee you get:“Ongoing enrollment in our training program at NexCen University

The right to use Pretzel maker trademarks, training and support as outlined in our Operating Manual

Real estate support The benefit of our prototype store design and staff

consultation during the construction of your store A full set of training manuals to assist you in

operating your store

Startup info part 2

You also get:“Assistance in planning your Grand Opening and ordering your initial inventory and supplies

On-site assistance prior to and during your store opening, and on a regular basis thereafter

The use of our established supply sources, including negotiated prices that could not likely be attained by an independent pretzel store

Startup info part 3

The use of merchandising support programs, product tie-ins and seasonal promotions that are developed to attract new customers, cultivate and enhance customer loyalty and maximize the frequency of visits

The benefit of our Research and Development team which constantly tests new products and searches for new ideas and better ways to serve you and your customers”.

Product Info

Pretzelmaker sells a veriety of pretzels which include:

Original Plain Parmesan Ranch Garlic Cinnamon sugar

Product info part 2

They also offer other snacks like: Bites Cinnamon sugar bites Pretzel dogs

They serve drinks as well like: Lemonade Breezers

Employee information

Pretzelmaker has approximately 800 Employees who are mostly work mostly part time

Employment growth in one year has grown 20.4% Employees work schedule is flexible but they usually

work in 5 hour shifts. Employees can expect anything from minimum wage

to 10$ an hour

Partnership Agreement

We will be equal partners in this franchise.

My duties will include: Managing store and inventory

Brandon’s Duties will include: Accounting and Marketing.

Partnership agreement cont.

A store cost $25000 to start. Each of us will put $12500 into it.

Allan would go to the managers training at Nexcen University.

Ethics

The Pretzelmaker is a franchised owned by Nexcen thus Nexcen’s ethics would apply to Pretzelmakers.

Nexcen strives to be the world leader in global management of franchise brands.

Ethics cont.

Nexcen’s values include: Innovation Knowledge Commitment Integrity

Environmentally/Socially Conscience?

Nexcen maintains proper ethics within the company but outside the company they do little for society or the environment outside of the company.

Would you franchise?

The information presented is very appealing to a potential franchisee. There is minimal cost and a proper foundation established to start a business.

Management skills

On a scale of 1-10 the skills required would be rated as such:

Human relation skills- 8/10 Technical skills-3/10 Conceptual skills-2/10

Good information?

The information we found was difficult to find but we did find it.

The information we did find we thought was quite useful.

The information provides a clear image of what the company does but it could be more clear.

bibliography

www.nexcenfrancises.com/pm_faqs.html www.pretzelmaker.com http://www.nexcenfranchises.com/pm_franchi

se.html http://www.nexcenfranchises.com/pm_franchi

sesupport.html http://www.nexcenbrands.com/gov_ethics.ht

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