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P R E S E N T I N G
Coldwell Banker
Previews International®
C o l d w e l l B a n k e r P r e v i e w s i n t e r n a t i o n a l®
In 1906, Colbert Coldwell founded a real estate company
with a philosophy different from others of the day: the
customer’s best interest above all. During the last 105 years,
Coldwell Banker® has grown to become the premier
residential real estate organization in North America.
Founded by Henderson Talbot, Previews® International
has been a world leader in the marketing of luxury homes
since 1933. The Previews program was acquired by
Coldwell Banker Real Estate in 1980. The exclusive group
of certified Previews International Property Specialists
makes up over 10 percent of the more than 92,000
Coldwell Banker sales associates worldwide. These
specialists are connected across the globe through the
exclusive Previews e-directory—a state-of-the-art
communication tool.
Exceptional properties require exceptional marketing,
and through the Coldwell Banker Previews International®
program, we have the tools to assist you in buying or
selling your luxury property. Coldwell Banker Previews
International exemplifies a dedicated commitment to
client service. In 2010, Previews International Property
Specialists participated in almost 13,547 “transaction
sides” of homes priced at $1 million or more, equaling
over $25 billion in sales volume*.
THE LEADER IN LUXURY REAL ESTATE
*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker franchise system for the calendar year 2010. $USD.
a l e g a C y o f a C h i e v e m e n t
Our VisiOn
Exceptional representation for
exceptional properties.
Our MissiOn
Coldwell Banker Previews
International® is a network
of Previews® Representative
dedicated to creating exceptional
real estate experiences for our
customers and communities
through the passionate delivery
of truly remarkable service.
FOrMula FOr success
Coldwell Banker Previews
International is positioned for
success with a simple formula:
• Local, national and
international luxury real
estate market leadership
• Global strength with an
unparalleled network
• Commitment to service
excellence at every level of
the organization
• Leading edge tools, resources
and training to position our
Previews Representative as
experts in luxury home sales
riCk hoffman
a m e s s a g e f r o m t h e P r e s i d e n t
Selling your luxury home is more than finding a buyer and closing a sale. It is a
complex transaction involving one of your most valuable assets.
You need an expert who knows how to protect you and represent your best
interests: someone skilled at handling delicate negotiations on your behalf; someone
accomplished at orchestrating sophisticated marketing strategies; and someone
connected across town and across the globe.
Our agents’ skills in these areas are what defines the Coldwell Banker San Diego
and Temecula Valley Region and our Previews® Property Specialists. They are
connected across the globe through an unparalleled network of sales associates
specializing in exceptional properties like yours.
As you’ll see in the following pages, we back their exceptional skills with a range of
powerful connections, resources and expertise that only Coldwell Banker Previews
International® can provide.
Marketing luxury properties requires partnering with an expert who brings the
right amount of discretion, contacts and experience selling exceptional real estate.
Coldwell Banker Previews International leads the way in luxury and has a track
record of being selected to represent some of the world’s most exquisite properties,
including three out of five of the priciest homes in the U.S.*
Take advantage of this unrivaled combination of experience, knowledge and
resources by becoming a Coldwell Banker Previews International client.
Sincerely,
Rick Hoffman
President and Chief Operating Officer
Coldwell Banker San Diego & Temecula Valley Region
*Ultimate Homes Magazine list of most expensive homes in the United States – June 2010.
Betty graham
a m e s s a g e f r o m t h e P r e s i d e n t o f P r e v i e w s n r t
A Previews® home is most often a manifestation of someone’s dream…and that dream deserves the distinction of a luxury marketing program all its own. This core belief—that exceptional properties require exceptional marketing—has led Coldwell Banker Previews International® to become the global leader in luxury home marketing. Whether a residence is set against the serene backdrop of the Pacific, nestled in the cascading hills of wine country, or overlooking the dramatic cityscape of Manhattan, we believe in presenting the finest properties in the finest possible light.
Since 1933, Coldwell Banker Previews International has mastered the art of bringing homebuyers and sellers together in the rarified luxury space, regardless of location or time zone. Today, our track record of success, breadth of resources, and international brokerage network (easily the most extensive in the world) create a luxury marketing experience that is unmatched by any other real estate company. With more than 92,000 specialists in over 50 countries and territories, we consistently sell more luxury properties than any other company on earth. And we have the record to prove it: In 2010, Coldwell Banker Previews International represented the sale of the most expensive home in the U.S., and in 2011, Coldwell Banker Previews International was co-lister on the most expensive home sold in Greater Los Angeles.
Thank you for instilling confidence in our Previews specialists in the San Diego and Temecula Valley Regions. They are truly among the best in the world, and I know they will continue to earn your respect. They are here to serve you, as am I. If there is anything I can do to help guide you during the marketing process, please don’t hesitate to contact me.
Betty Graham
President, Previews International, NRT Inc.
Coldwell Banker Residential Brokerage
Sincerely,
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Idaho
Illinois Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
MassachusettsMichigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
NewHampshire
New Jersey
New Mexico
New York
North Carolina
NorthDakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
SouthCarolina
SouthDakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
WestVirginia
Wisconsin
Wyoming
o u r l o C a l n e t w o r k
With over 4,300 sales associates in 63 offices, Coldwell
Banker Residential Brokerage in Southern California
grossed $16 billion in sales in 2010 making us one of
the most successful real estate companies in the nation.
From the exclusive enclaves of Montecito, Malibu and
Rancho Santa Fe to the elite communities of La Jolla, Del
Mar, Coronado and the Temecula Valley, Coldwell Banker
Southern California offers a diverse range of residential
opportunities guaranteed to entice everyone from local
residents to international jet-setters.
Coldwell Banker Previews International® agents are
closely allied with a powerful network of the company’s
top real estate professionals in areas all over California,
the nation and the world — agents who are likely to be
working with buyers who are in the market for property
like yours. To showcase your incomparable property
discreetly, powerfully and internationally…choose
Coldwell Banker Previews International.
United States
Aruba
Australia
Bahamas
Belize
Bermuda
Canada
Cayman Islands (Grand Cayman, Cayman Brac, Little Cayman)
China
Colombia
Costa Rica
Dominican Republic
Ecuador
Egypt
France
Guatemala
Honduras
India (Mumbai only)
Indonesia
Ireland
Israel
Italy
Jamaica
Japan
Korea
Lebanon
Malta
Mexico
Netherlands
Netherlands Antilles (Curacao, Bonaire, Saint Eustatius, Saba and St. Maarten)
Nicaragua
Panama
Peru
Puerto Rico
Romania
Saudi Arabia
Singapore
Spain
St. Kitts/Nevis
St. Martin
Turkey
Turks & Caicos
United Arab Emirates
Venezuela
Vietnam
Virgin Islands (British: Anegada, Jost Van Dyke,Tortola, Virgin Gorda, along with smaller cays and private islands)
Virgin Islands (U.S.: St. Croix, St. John, St. Thomas, Water Island, several smaller islands)
One of the world’s leading brands for the sale of million-dollar-plus homes with approximately 3,300 offices across 50 countries and territories and nearly 92,000 sales associates around the world.
YOUR BUYER COULD BE ANYWHERE.FORTUNATELY, COLDWELL BANKER PREVIEWS INTERNATIONAL®
IS EVERYWHERE.
c O l d w e l l b a n k e r p r e V i e w s i n t e r n a t i O n a l® — g l o B a l r e a C h
g l o B a l C o m P a r i s o n C h a r t
How We Stack Up Against The Competition
92,000 Sales Associates 2,700 Offices in the U.S. 600+ Offices Internationally
With over 4,300 agents in 63 locations
no one sells mores homes in Southern
California than Coldwell Banker
Residential Brokerage. Globally,
Coldwell Banker Real Estate has over
3,300 locations in 50 countries and
territories connecting you to buyers and
sellers around the world.
COLDWELLBANKER
92,000
KELLER WILLIAMS
80,000
PRUDENTIAL
62,000
SOTHEBY’S
11,800
AGENTS GLOBALLY U.S. OFFICES
COLDWELLBANKER
2,700
PRUDENTIAL
1,900
KELLER WILLIAMS
700
SOTHEBY’S
337
INT’L OFFICES
COLDWELLBANKER
600
SOTHEBY’S
185
KELLER WILLIAMS
18
PRUDENTIAL
9
Your Coldwell Banker Sales Associate is your consultant and advocate to get your property sold for the highest possible price as well as:
• To inform you about how the local real estate market functions
• To create a perception of value by helping you position your property to generate the greatest amount of buyer interest
• To negotiate and manage the sales process in order to obtain the best possible price and terms for your home
t h e P o w e r o f P r i C e P o s i t i o n i n g
product commodity
Seller establishes price. Buyer establishes value.
Consumers become aware of products through
advertising and choose to buy or not to buy the
product at the seller’s price. Products that don’t sell
are discontinued.
Commodities sell every day with prices fluctuating
based on market conditions and perceptions
influenced by supply and demand. The buyer’s
perception of value determines whether your
property sells or not.
t h e P o w e r o f P r i C e P o s i t i o n i n g
Commodity Markets Appreciate & Depreciate
An appreciating real estate market exists when fewer properties are coming on the market than are being sold creating a shortage of inventory which causes prices to rise. A depreciating real estate market exists when more properties are coming on the market than are being sold, creating an oversupply of houses that drives prices down.
APPRECIATING MARKET | PRICES GO UP
Less inventory coming on... More inventory going off...
DEPRECIATING MARKET | PRICES GO DOWN
More inventory coming on... Less inventory going off...
t h e P o w e r o f P r i C e P o s i t i o n i n g
BUYER POOL
BUYER POOL
BUYERS MOTIVATED TO ACT
PROPERTY WITH A PERCEPTION OF VALUE
The Buyer Pool, those who could buy, is relatively constant in any market.
Buyers that do buy are motivated to act when they perceive value.
q
q
t h e P o w e r o f P r i C e P o s i t i o n i n g
Market Direction
To determine the market direction of real estate commodities in the area, it is necessary to examine local market statistics:
• The first column represents new listings on the market
• The second column shows listings under contract
• The third column shows total inventory of homes
• The fourth column shows overpriced listings that have expired
High inventory = depreciating marketLow inventory = appreciating market
2,500 –
2,000 –
1,500 –
1,000 –
500 –
0 –
mo1 mo2 mo3
New Listings
Total Inventory
Under Contract
Expired Listings
t h e P o w e r o f P r i C e P o s i t i o n i n g
Capturing the Most Buyers in the First Days of Exposure
The first 14 days are the most critical in capturing the largest number of buyers who are prepared to buy because most are:
• Working with an agent an average of 10 weeks
• Knowledgeable about market prices
• Financially pre-approved
• Familiar with properties previously on the market
• Ready to make an offer when they perceive value
100 –
80 –
60 –
40 –
20 –
0 –week 1
| week 2
| week 3
| week 4
| week 5
| week 6+
buyers most prepared to buy
num
ber
of b
uyer
s
t h e P o w e r o f P r i C e P o s i t i o n i n g
Days on Market Affect Selling Price
DAYS ON MARKET
2$3,429,000
30$3,429,000
60+$3,429,000
BUYER’SPERCEPTION
Must see
Seller getting anxious and should be willing to negotiate
Why hasn’t this house sold?What is wrong with it?
Buyers pay attention to how long a property has been on the market and their perception of the value of that home decreases every day. A home will usually sell at its highest price in the first days of exposure to the market.
t h e P o w e r o f P r i C e P o s i t i o n i n g
APPRECIATING MARKETAbundance of buyer energy and motivation, but no inventory
DEPRECIATING MARKETAbundance of inventory, but no buyer energy or motivation
Proper Positioning in a Depreciating Market
PRICES GO UP
To generate the same buyer motivation and energy as in an Appreciating market, sellers in a Depreciating market can use strategic pricing and positioning to create a perception of value among competing properties. This approach often creates the opportunity for multiple offers and a higher net sale.
POSITIONING YOUR PROPERTY TO GENERATE BUYER POOL TRAFFIC
PRICES GO UP
t h e P o w e r o f P r i C e P o s i t i o n i n g
buyer
inventory
Showing activity indicates how well the property has been positioned to the buyer pool and determines whether a perception of value has been created.
When heavy traffic is achieved, we manage the important negotiation process to net the best possible sale price.
OVER PRICED
NO TRAFFICNO OFFERS
SOME TRAFFICPOSSIBLE OFFERS
HEAVY TRAFFICMULTIPLE OFFERS
MARKET PRICED ACTION PRICED
t h e P o w e r o f P r i C e P o s i t i o n i n g
t h e s a l e s P r o C e s s
On average, Previews® International handles
$68.9 million in luxury home sales every day.
Your Previews® Property Specialist will:
market your house
We will create a custom marketing plan for your
luxury property which will include promotion
on the top real estate Web sites as over 89% of
home buyers begin their search on the Internet.
Qualify Buyers
Our goal is to bring you financially pre-
qualified buyers who are ready, willing and
able to purchase your home.
develoP a negotiation strategy
We will present all offers to you objectively;
review and explain the terms; help you evaluate
how the offer fits with your goals; and negotiate
on your behalf to obtain the most favorable
price and terms.
handle the details
We will be involved every step of the way —
working on your behalf to successfully close
the sale and keeping you informed as the
transaction progresses.
follow uP
We’ll stay in contact with you, even after the
sale, to make sure you are completely satisfied
with our service.
e x P a n d i n g t h e u n i v e r s e
C o m P r e h e n s i v e i n t e r n e t m a r k e t i n g
eMarketing that Makes a diFFerence
Real Estate Agents and the Internet continue to be
the most important resources in the home search
process. The vast majority of eMarketing plans don’t
reach enough of the top real estate sites, leaving them
incomplete and your property underexposed where 89%
of buyers are searching — the Internet. By providing
our Previews® Specialists with a comprehensive
eMarketing program, Coldwell Banker Previews
International® is helping to ensure your listing appears
where today’s affluent home buyers will be shopping.
To tap into the Internet audience of luxury home buyers,
we automatically syndicate your listing to the world’s
leading Web sites, giving your exceptional property the
maximum exposure it deserves.
1 2009 National Association of REALTORS® Profile of Home Buyers and Sellers.* Some listings may not qualify for all websites.
2 Some listings may not qualify for all websites.
1 2010 National Association of REALTORS® Profile of Home Buyers and Sellers.Source: The 2010 National Association of REALTORS® Profile of Home Buyers and Sellers.
ColdwellBanker.comColdwellBanker.com is one of the industry’s leading Web sites with more than
1.2 million visitors each month. Always at the forefront of innovation,
ColdwellBanker.com was the first real estate Web site to employ BlueScape™
search technology. The site is also equipped with a “you may also like” feature
allowing home buyers to utilize tools similar to those they use when shopping online
for many everday purchases.
CaliforniaMoves.comCaliforniaMoves.com features properties listed on 16 Multiple Listing Services (MLS)
in Northern and Southern California. This cutting edge Web site gives consumers a
dynamic property search interactive mapping feature, alert system for new listings,
as well as important community information—including school reports and
comparable sales in a neighborhood.
SDViewOnline.comSDViewOnline.com is the robust digital version of our View color magazine. The
online version of the View is distributed worldwide to our online clients via the
Internet. SDViewOnline.com reaches thousands of consumers before the weekend
so potential buyers have more time to review properties and arrange visits.
ColdwellBankerPreviews.comColdwellBankerPreviews.com is our award-winning Web site dedicated to luxury
properties. The site features Previews® listings from around the world, along with
special features and content specifically targeted to the affluent luxury buyer.
COLDWELL BANKER’S PROPRIETARY WEB SITES GENER ATE OVER 3 MILLION VISITORS FROM
AROUND THE GLOBE EVERY MONTH.
e x P a n d i n g t h e u n i v e r s e
C o m P r e h e n s i v e i n t e r n e t m a r k e t i n g
e x P a n d i n g t h e u n i v e r s e
C o m P r e h e n s i v e i n t e r n e t m a r k e t i n g
home Bu yers start online — so did w e.89% of home buyers are searching online.1 To tap into this audience, we syndicate your listing to the world’s leading Web sites. Coldwell Banker Previews International® also buys hundreds of key words in local search engines around the world to increase opportunities for buyers worldwide to be directed to your luxury property.
1 2010 CA National Association of REALTORS® Survey of CA Home Buyers.
LATimes.comPart of a family of more than 50 Web sites that attracts over 12 million unique visitors every month, LATimes.com ranks as one of the nation’s leading news and information networks.
ExceptionalPropertiesOnline.comRobb Report’s Exceptional Properties Online is an exclusive Web site offering the finest luxury homes throughout the world, with over 2,000 unique vistors daily from various around the world.
PrimeLocation.comPrimeLocation.com is UK’s leading property and agent Web site with over 5 million monthly visitors providing over 850,000 listings.
WallStreetJournal.comWSJ.com is the leading provider of business and financial news and analysis on the Web, with 20 million unique visitors each month, including over 1 million paid subscribers.
NYTimes.comThrough our exclusive partnership with NYTimes.com, we can position your property in the Real Estate section on NYTimes.com which hosts more than 1.3 million unique visitors each month.
LuxuryRealEstate.comLuxuryRealEstate.com offers global connections to the luxury real estate market with over 70,000 professional members in more than 80 countries.
Additional internationally known Web sites where your agent may market your luxury property include:
• Trulia• FrontDoor• OpenHouse.com
• Homes.com• Yahoo! Real Estate
• HomeFinder• Zillow
• Cyberhomes• AOL Real Estate
e x P a n d i n g t h e u n i v e r s e
C o m P r e h e n s i v e i n t e r n e t m a r k e t i n g
bringing inFOr M atiOn tO bu y ers — w hereV er they are.
Just as the Internet changed the way people search for homes, mobile technology has changed habits even more.
Coldwell Banker has stayed on the forefront of those changes with its ever-evolving mobile technology tools.
Mobile enabled Web sites – Coldwell Banker and California Moves Web sites are mobile enabled to provide a robust
user experience for handset devices like the iPhone®, Blackberry® and Android®.
Got an iPad? The Coldwell Banker iPad® app takes advantage of the iPad’s strong visual capabilities to provide best-in-
class technology to access property listings.
ColdwellBanker.comiPad App | Download via iTunes Store®
ColdwellBanker.comfor iPhone, Blackberry & Android
e x P a n d i n g t h e u n i v e r s e : yo utu B e ™
THROUGH THE USE OF
DYNAMIC IP LOOKUP,
CONSUMERS ARE
PROVIDED WITH LOCAL
RESULTS AS SOON AS
THEY HIT THE SITE.
youtube.com/coldwellbanker
online video: the future of real estate
Coldwell Banker® is the first in the industry to put the
full power of its brand and network behind a tool that
represents the future of real estate — the video listing.
YouTube™ is the first place most consumers go today
when looking for video content online, and they are
increasingly turning to YouTube™ for much more than
entertainment. YouTube™ is now the world’s second
largest search engine, trailing only Google™.
Many consumers now search YouTube™ for content
related to practical information they need, including
when they want to know more about a specific area or
town.
To create On Location, Coldwell Banker worked with
YouTube™ to develop a totally customized framework
and was the first real estate brand to launch an easy-
to-use online destination for video content that offers
consumers information on everything real estate. To
date, On Location has had millions of video views.
ON LOCATIONTM
m a r k e t i n g & a d v e r t i s i n g
View complements the expertise of your Previews®
Property Specialist with a comprehensive multi-media
resource reaching hundreds of thousands of home buyers
in San Diego, Coronado Eagle and the Temecula Valley.
• View Magazine—A beautiful color magazine distributed
twice a month through key news publications including
The Union Tribune, Coronado Eagle and The Californian.
• View Digital Edition—For consumers who prefer
reading our magazine online, View is also available in
a robust, digital format that distributes to our clients
worldwide via the Internet.
hOw dOes View help sell yOur luxury hOMe?Broad exposure casts a wide net to reach home
buyers—When your home is advertised in View it goes
beyond your local community through our extensive
distribution channel. In today’s market, the buyer of your
home may come from around the corner or halfway around
the globe. Either way, advertising in View assures your
property benefits from a comprehensive marketing strategy
unmatched by any other real estate brokerage.
View advertising is 24/7—Most newspaper ads run
for a single day. With the View multi-media approach,
our digital edition is available to consumers before the
weekend so our home buyers have more time to review
properties and schedule viewings. We also archive
back issues of the View digital edition for 12 months
so readers can reference your property at any time with
a touch of a mouse.
d i s t r i b u t e s w o r l d w i d e o n l i n e a t s d v i e w o n l i n e . c o m
m a r k e t i n g & a d v e r t i s i n g
While most property advertising today is done on the
Internet, as a Coldwell Banker Previews International®
client there are other, exclusive opportunities your
Previews® International Property Specialist may take
advantage of to give your luxury property the exposure
it deserves.
• Previews National, Regional and Local Market
Publications—Depending on the location of your
home, your specialist may also list your home in one
of our prestigious local or regional magazines.
• Previews Direct Mail Lists —Your Previews Property
Specialist has direct marketing access to more than
150,000 affluent and ultra-affluent individuals in the
U.S. and abroad.
• Multimedia Marketing—Professionally developed
video home tours, expert photography and customized
Web sites invite buyers to conveniently preview your
home from anywhere, anytime.
• Previews Property Brochures —Your Previews
Property Specialist may create a beautifully designed,
full-color brochure to showcase the elegance,
character and unique features of your home.
UNIQUE HOMES
ARCHITECTURAL DIGEST
CONDE NAST TRAVELER
THE NEW YORKER
PREVIEWS HOMES &
ESTATES
WALL STREET JOURNAL
THE ROBB REPORT
COLLECTION
COUNTRY LIFE
DUPONT REGISTRY
ROBB REPORT EXCEPTIONAL
PROPERTIES
INTERNATIONAL HERALD
TRIBUNE
THE NEW YORK TIMES
THE NEW YORK TIMES
MAGAZINE
OCEAN HOME
ELITE TRAVELER
HAUTE LIVING
CAVIAR AFFAIR
MILLIONAIREASIA
e x C e e d i n g e x P e C t a t i o n s : LeadRouter™
As a client, you’ll enjoy the personalized service and
rapid response of a neighborhood firm backed by the
stability and scope of a powerful global network.
Delivering a truly satisfying home-selling experience
requires sales associate responsiveness and the ability
to maintain solid communications throughout the
process. The busy schedules of sellers and potential
buyers can make this especially challenging. To
assist, we’ve adopted advanced technologies and
created convenient Web-based systems for facilitating
transaction related communications.
One compelling example of how innovation drives
exceptional client service is LeadRouter™, our
proprietary buyer-inquiry rapid response system!
When a potential buyer sees your property, determines their
interest and makes an inquiry on your home at any of the Web
sites where your listing appears, a voice message is sent
within seconds, giving your Previews® Property Specialist
the opportunity to respond instantly.
H O W L E A D R O U T E R™ W O R K S
r e s o u r C e s
Coldw ell Banker ConCierge® serviCe
Coldwell Banker Concierge® is a complimentary service for Coldwell Banker
Previews International® clients that provides assistance and access to top-
quality home service providers. Our goal is to provide our clients with the
best home improvement and service provider referrals possible, at no charge.
We strive to deliver exceptional workmanship at the highest value through
our pre-screened service providers while meeting the timing requirements of
our clients during the home selling process.
Pow erful exPertise – in-house legal team
In addition to having the most seasoned agents, Coldwell Banker Previews
International has a full in-house legal team that works to minimize your legal
exposure and advise your agent on the legal aspects of your transaction.
exeCutive reloCation
Top-level executives relocating to California represent a key pool of highly
qualified and motivated buyers. Each year, Cartus and its global network of
more than 900 quality real estate firms assist more than 2,100 of the world’s
leading organizations in relocating more than 100,000 key employees,
including cross-border collaborations with more than 160 countries.
Coldwell Banker Previews International also acts as the local
representative for virtually every other relocation management company in
North America. Many of these relocation companies, along with a multitude
of corporations, designate Coldwell Banker Previews International as their
broker of choice to facilitate the relocation of their executives to California.
Coldwell Banker Previews International® has forged relationships with a
network of reputable firms to streamline the closing process.
real estate finanCing – cOldwell banker® home loans
Coldwell Banker Home Loans has created a mortgage financing experience that
is fast, simple and convenient. Coldwell Banker Home Loans is committed
to building relationships and to offering the finest products and services in
the real estate industry. Boost your home buying power in minutes and know
for sure how much home you can afford. It’s a fast and simple way to an easier
home buying experience!
home warranties – home ProteCtion Plan
Statistics show that properties with a home protection plan have higher selling
prices and faster selling times. The Coldwell Banker® Home Protection Plan,
administered by American Home Shield®, enhances your home’s appeal by
offering buyers repair or replacement protection on every covered mechanical
system or major built-in appliance for one full year after the sale. This home
protection plan can also help protect your home while it is on the market. In
the event of a covered breakdown, a home protection plan can provide quick
relief for you at a very busy time.
esCrow serviCes – west Coast esCrow
Founded in 1965, West Coast Escrow has been servicing clients of Coldwell
Banker Previews International since its inception. With West Coast
Escrow’s exclusive Escrowlink Web site, you can access complete, secure
information on the status of your escrow transaction and connect with your
escrow officer anytime.
title serviCes – eQuity title
Equity Title Company, a full-service independent title agency, is the preferred
provider of services for Coldwell Banker Previews clients. Founded in 1980,
it offers exceptional underwriting strength, a complete range of title and
escrow services and exceptional service.
r e s o u r C e s
C o m m u n i t y f o u n d a t i o n
Coldwell Banker Residential Brokerage Community Foundation is proud to support the following organizations within our Southern California community.
• American Cancer Society
• American Liver Foundation
• American SIDS Institute
• Arthritis Foundation
• Boys & Girls Club of San Dieguito
• Boys & Girls Club of Vista
• Campanile Foundation (SDSU)
• Cancer Angels of San Diego
• Children’s Heart Foundation
• Community Development Projects
• Del Mar Hills PTA
• Encinitas Rotary Club Foundation
• Fern Street Community Arts
• Fresh Start Surgical Gifts
• Guide Dogs of the Desert
• Junior League of San Diego
• Juvenile Diabetes Research Foundation
• La Jolla Historical Society
• La Jolla Youth Baseball
• League of Women Voters of California
• Mainly Mozart Inc.
• Make-A-Wish Foundation
• Marine Toys for Tots Foundation
• MCRD Museum Historical Society
• Meals on Wheels Greater San Diego
• Military Outreach Ministry
• Momanna Ministries
• Mt. Soledad Memorial Association
• National Charity League
• National Latina Business Women
• National Lung Cancer Partnership
• New Haven Youth and Family Services
• Operation Homefront Southern California
• Palomar Family YMCA
• Pancreatic Cancer Action Network
• Point Loma Little League
• Project Wildlife
• Rancho Bernardo Community Foundation
• Rancho Bernardo Rotary Club
• Rancho Santa Fe Art Guild
• Roof Raisers / YMCA
• Rotary Club of Del Mar Foundation Trust
• Rotary Club of Rancho Bernardo
• San Diego Center for Children
• San Diego Children’s Choir
• San Diego County SER Jobs for Progress
• San Diego Foundation
• Scripps Ranch Civic Association
• Scripps Ranch Symphony in the Park
• Sonshine Haven
• Soroptimist International
• Special Olympics
• The Carlsbad Library Foundation
• The Injured Marine Semper Fi Fund
• The San Diego LGBT Community Center
• The Vista Conservancy
• Torrey Pines Docent Society
• Torrey Pines High School Foundation
• Torrey Pines Kiwanis Foundation (La Jolla Festival of the Arts)
• Toys for Tots Foundation
• Trauma Intervention Program
• University City Foundation for Public Schools
• USD – Seed Project (Skip Gleavey)
• Vista Community Clinic
• Vista Firefighters
• Volunteers in Africa Foundation
• Women’s Resource Center
• YMCA of San Diego
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