I N K A N D H O N E Y D E S I G N C O . C O M
h e l l o @ i n k a n d h o n e y d e s i g n c o . c o m
S K Y P E / C L A R E . A B S O L O N
T w e e t s / @ i n k h o n e y d e s i g n
I n s t a g r a m / i n k a n d h o n e y d e s i g n c o
Please note that website package investments do not include applicable web hosting or domain costs. The client is responsible for purchasing their domain and hosting service prior to the project kick off.
Branding and website package investments do not include costs for purchasing stock imagery or premium fonts. Investments for print materials include costs for design only.
All prices are quoted in £GBP. Payment plans are available for projects over £2000, please contact me for details.
hello
I N K A N D H O N E Y D E S I G N C O . C O M
Ink + Honey Design Co. is a design company that’s all about the individual. I place a lot of emphasis on unique, hand crafted design that takes the story at the heart of your brand and grows
it into something tangible that you can take out into the world and use to tell everyone exactly who you are. As a solopreneur myself, I’m all for the big dreamers - the creative entrepreneurs, start-ups, bloggers, Etsy sellers, freelancers, digital nomads, girl bosses and passionate business
owners. Wherever you are in your journey, I’m here to create something beautiful for you.
Whether you’re in need of a hand crafted, bespoke brand identity that speaks to your dream customers and embodies the vision you have for your business, a show stopping and functional
website, or the creative marketing materials to launch your latest product, you can trust me to take care of every facet of your branding and design needs - leaving you free to take care of business.
The name Ink + Honey is about creating big things from small and elemental beginnings. Every great novel is printed in ink. The best Sunday mornings start with the simple pleasure of tea and toast and honey.
E v e r y g r e a t b r a n d s t a r t s w i t h a s p a r k , a n i d e a , a d r e a m . M y
j o b i s t o t a k e a s p a r k , a n d c r e a t e f i r e w o r k s .
C L A R E A B S O L O N / / O W N E R + D E S I G N E R
I’m currently based in New Zealand with my fiancée Rikki, living in our little campervan Dolly. After backpacking for most of 2016, we’re enjoying being in one country for longer than 2 months and making the most of our time in the real Middle Earth! I’m grateful every single day that I get to do what I love for a living, and in a way that allows me to live and travel all over the world. Thank you so much for the opportunity to present my services, I look forward to the opportunity to create something beautiful for your business!
T h a n k y o u f o r y o u r i n t e r e s t i n m y d e s i g n s e r v i c e s
B R A N D I N G P A C K A G E S
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I N K A N D H O N E Y D E S I G N C O . C O M
I N K + H O N E Y D E S I G N C O .
brand kickstart package
Timeline: 2-3 weeks
INVESTMENT £495
Brand questionnaire worksheet (client homework)
Brand inspiration moodboard
Development of 3-4 logo concept designs
Up to 3 revisions of your chosen concept to final logo design
Logo alternate + submark/stamp/watermark design
Corresponding pattern or texture + branded design elements, as needed
Font recommendations and brand colour palette
Branding style board
All logo, submark and design elements delivered in popular file formats for both print and web
Double sided business card design
Y o u r l o g o i s t h e h e a r t o f y o u r b r a n d , s o y o u n e e d i t t o t e l l e v e r y o n e e x a c t l y w h o y o u a r e w h i l s t s t a n d i n g o u t f r o m t h e
c o m p e t i t i o n .
This branding starter package includes a custom designed logo created just for your business or blog, plus a concise suite of graphic elements that will form a beautiful, functional and consistent foundation for
your unique brand identity.
P A C K A G E I N C L U D E S
P A C K A G E S + I N V E S T M E N T S | 2 0 1 7
I N K + H O N E Y D E S I G N C O .
brand identity package
Timeline: 3-4 weeks
INVESTMENT £1,200
Brand questionnaire worksheet (client homework)
Collaborative Pinterest board for sharing of visual inspirations and ideas
Brand inspiration moodboard
Development of 4-6 logo concept designs
Up to 3 revisions of your chosen concept to final logo design
Logo alternate + submark/stamp/watermark design
Corresponding pattern or texture + graphic elements as needed
Font recommendations and brand colour palette
Branding style board
All logo, submark and design elements delivered in popular file formats for both print and web
Business cards + 4 items of branded print collateral
Facebook profile image and banner graphic
Twitter profile image and banner graphic
Instagram profile image
30 minute brand strategy and implementation consultation call at project end
A L L T H E B A S I C S O F Y O U R B R A N D i d e n t i t y , C O V E R E D .
From colours and patterns to a custom crafted logo and set of cohesive print and digital designs that you can use to take your brand anywhere you want it to go, this is the comprehensive starter package that will
give your brand a tangible identity.
P A C K A G E I N C L U D E S
I N K A N D H O N E Y D E S I G N C O . C O M
I N K + H O N E Y D E S I G N C O .
the kitchen sink package
I N K A N D H O N E Y D E S I G N C O . C O M
INVESTMENT £1,950
Timeline: 4-6+ weeks
1 hour branding kick-off consultation call
Brand questionnaire worksheet (client homework)
Collaborative Pinterest board for sharing of visual inspirations and ideas
Brand inspiration moodboard
Development of 6 logo concept designs
Unlimited revisions of your chosen concept to final logo design
Logo alternate + submark/stamp/watermark design + corresponding pattern or texture
All logo, submark and design elements delivered in popular file formats for both print and web
Complete brand identity manual for your business
Business cards + 8 items of branded print collateral
Profile and banner graphics for all major social media platforms + branded social media templates
1 hour brand strategy and implementation consultation call at project end
1 month of ‘designer in your pocket’ service included (The Start Up package)
Y O U K N O W H O W T H E S A Y I N G G O E S , R I G H T ?
My most comprehensive branding package, this one’s for the future leaders and game changers. A more indepth branding process, grounded in a strategic approach to identity development that will ensure your
brand is tailormade to target your dream client market with laser precision. All that, plus a beautifully designed brand that will position you where you should be - at the top of your game.
P A C K A G E I N C L U D E S
I N K + H O N E Y D E S I G N C O .
P A C K A G E S + I N V E S T M E N T S | 2 0 1 7
I N K A N D H O N E Y D E S I G N C O . C O M
W H I C H P A C K A G E I S R I G H T F O R Y O U ?
Package 1 Package 2 Package 3
B R A N D K I C K S T A R T B R A N D I D E N T I T Y t h e K I T C H E N S I N K
This package is right for you if...
/ You’re a solopreneur, start up or blogger making the move from side-hustle to full time gig.
/ You want more than just a logo - you want to start out right with the foundation stones of a beautifully cohesive brand identity from the outset.
/ You crave a simple, fun process that will result in all the basics to get your brand out there, with a small budget and quick turnaround.
This package is right for you if...
/ You’ve been working hard to build your business from the ground up, and recognise the need to align your brand identity
/ You’re ready to take things to the next level - but your business materials are all over the place. You want to craft a strong, cohesive identity for your brand that screams professionalism and will help you to take your business or blog to new heights.
/ You have lots of ideas, and you want a designer who can take your input and use it to create a visual brand identity that applies to every single part of your business, without you having to worry about a thing.
This package is right for you if...
/ You’re a busy entrepreneur or established blogger with a rapidly growing and loyal client base
/ You want to collaborate with your designer to create a beautifully designed, functional and comprehensive brand identity that embodies everything you love about your business and will work hard to hook your dream clients
/ You need concise and strategic branding guidelines that will help both yourself and your employees or collaborators know exactly how to apply your branding to any materials, print or web, ensuring the highest professionalism and visual impact
INVESTMENT £495 INVESTMENT £1,200 INVESTMENT £1,950
S I N G L E I T E M M E N U
/ Business cards (double sided)
/ Business letterhead
/ Thank you/compliments note
/ Envelope design
/ Price list / menu
/ Gift certificate
/ Custom quote template
/ Custom invoice template
/ Postcard mailer
/ Stamp / sticker
/ Product swing tag
/ Carrier bag
/ Branded greeting card
/ Newsletter/announcement mailer
/ Event invitation
/ Poster (A4 or A3)
There’s no point having a beautiful new brand if no-one ever sees it! Branded print and digital marketing materials are a sure-fire way to get your products and services seen by all the right people, build brand recognition and have a
schedule full of loyal clients in no time.
Can’t see what you want here? No problem, just get in touch for a custom quote.
digital
/ Social media header
/ Social media profile image
/ Instagram launch image
/ Pinterest launch image
/ Etsy shop banner
/ Etsy custom listing graphic
/ Digital advert
/ Custom pin it button
/ Social media icons
/ Blog post graphic
/ Website banner
/ Website button
/ Facebook app buttons
/ E-mail campaign graphic
/ Mailchimp e-mail template header
P r i c e s f r o m £ 5 5
W E B S I T E P A C K A G E S
B R A N D + W E B S I T E D E S I G N F O R R U P E R T M A N N - C H E W | 2 0 1 6
I N K A N D H O N E Y D E S I G N C O . C O M
I N K + H O N E Y D E S I G N C O .
branding + website design
Timeline: 8-12+ weeks
INVESTMENT from £2,800
Everything in the Brand Identity package
Website content planning (client worksheet)
User experience mapping and optimisation
Custom Wordpress / Squarespace website design (up to 6 pages + blog setup)
Brand implementation - colours, fonts, header logo and custom web graphics as needed
Custom social media icons, pin it image hover button and site favicon
404 error page
Imagery art direction + photo retouching
Implementation of SEO insights and e-mail contact form integration
Content proof-reading / copy checking
2 weeks availability post launch for revisions
30 minute client consultation call on managing your new site + content strategy
T h e f u l l m o n t y , f o r p a s s i o n a t e b u s i n e s s o w n e r s w h o a r e b u i l d i n g f r o m t h e g r o u n d u p a n d n e e d a c o m p r e h e n s i v e , n o f u s s p r o c e s s t o
p u t e v e r y t h i n g i n p l a c e .
A beautiful, hand crafted brand identity, print and social media branding basics covered, and a gorgeously functional website. You’re all set.
P A C K A G E I N C L U D E S
P A C K A G E S + I N V E S T M E N T S | 2 0 1 7
I N K + H O N E Y D E S I G N C O .
website revamp
I N K A N D H O N E Y D E S I G N C O . C O M
INVESTMENT from £900
Timeline: 3-4 weeks
30 minute client consultation on brand alignment and content strategy
Website content planning (client worksheet)
Custom holding/cover page whilst the re-design is happening
Revamp of up to 6 website pages
Transfer of up to 30 existing blog posts
Brand implementation - colours, fonts, header logo and custom web graphics as needed
Custom social media icons, pin it image hover button and site favicon
Imagery art direction to ensure brand consistency
User experience mapping and optimisation
404 error page
Implementation of SEO insights and e-mail contact form integration
Content proof-reading / copy checking
Website re-launch toolkit - 4 ready-to-go launch images sized for sharing on Facebook, Instagram, blog post header and teaser image
Y o u r w e b s i t e i s y o u r o n l i n e h o m e , y o u r s h o p f r o n t a n d y o u r b u s i n e s s
h u b - s o l e t s m a k e s u r e i t s w o r k i n g h a r d f o r y o u !
A comprehensive revamp of your existing Wordpress website that not only implements gorgeous design and ties in your website with your overall brand, but also ensures that your user experience and website
content are perfectly aligned and beautifully functional.
P A C K A G E I N C L U D E S
*Please note that a branding package purchase is required to book a website revamp
I N K + H O N E Y D E S I G N C O .
Timeline: 1-2 weeks
Blog / website logo header graphic
4 page branded media kit - print + digital format
Launch toolkit - Brand consistent launch graphics for Instagram, Facebook, Pinterest, Mailchimp e-mail campaign and blog post feature image
P A C K A G E I N C L U D E Sthe happy blogger
INVESTMENT £380
the etsy seller
I N K A N D H O N E Y D E S I G N C O . C O M
Timeline: 1-2 weeks
Etsy shop banner and profile image
Custom listing graphic
Choice of product swing tag, thank you / compliments note, gift certificate or tissue paper design
P A C K A G E I N C L U D E S
INVESTMENT £190
*Both the happy blogger and the etsy seller are available as branding package add-ons
O T H E R S E R V I C E S
B R A N D I N G D E S I G N F O R W E L C O M E T O Y O U R W I L D S I D E | 2 0 1 6
I N K A N D H O N E Y D E S I G N C O . C O M
I N K + H O N E Y D E S I G N C O .
designer in your pocket
Monthly service
Y o u ’ r e t h e b e s t p e r s o n f o r y o u r j o b , a n d t h a t ’ s w h y y o u r j o b i s w h a t y o u s h o u l d b e f o c u s e d o n . L e t m e t a k e a l l t h e s t r e s s o u t o f
y o u r d a y t o d a y d e s i g n n e e d s ,
P A C K A G E s a v a i l a b l e
S E R V I C E S | 2 0 1 7
T H E B O O T S T R A P P E R T H E S T A R T U P T H E E n t r e p r e n e u r
Includes any 3 of the following:
/ Blog post graphic
/ Social media shareable image x2
/ Retouched website image x2
/ Facebook / Twitter cover image
/ E-mail campaign image
/ Custom ‘pin it’ button
/ Website favicon
Includes any 4 of the following:
/ Anything from the previous list
/ Blog post graphic x2
/ Social media shareable image x3
/ Digital banner advert
/ Promotional flyer
/ Website button or header graphic
/ Postcard / mailer design
/ Compliment slip
/ Gift card
Includes any 6 of the following:
/ Anything from the previous lists
/ Blog post graphic x4
/ Social media shareable image x4
/ Custom quote / invoice template
/ Powerpoint presentation design (up to 8 slides)
/ Custom Word document template
/ Double sided promotional flyer
/ Event invitation
/ Custom infographic
INVESTMENT £290 INVESTMENT £900INVESTMENT £560
I N K + H O N E Y D E S I G N C O .
desktop publishing
Timeline: varies per project
Magazine (digital / online and print)
E-book design
Book cover design
Media / press kit
Business document
Annual report
Brochure
Product / services catalogue
Product lookbook
Restaurant menu
Proposal / pitch pack
Briefing pack
F r o m m a g a z i n e s , t o e - b o o k s , t o m e d i a k i t s a n d C A T A L O G U E S .
In a past life I worked as a desktop publisher for a big fancy company in London, so I’m well equipped to take whatever you’re trying to communicate and make it beautiful. From magazine layouts, to creating an e-book that sells, to showcasing your products in a beautifully designed lookbook or catalogue, I’m
here to deliver your message in the most eye-grabbing way possible! Below is a list of the kind of project you may have in mind - but if you have something different for me please get in touch, I love a new
challenge.
D E S K T O P P U B L I S H I N G S E R V I C E S
I N K A N D H O N E Y D E S I G N C O . C O M
I N V E S T M E N T va r i e s b a s e d o n e a c h u n i q u e p r o j e c t, p l e a s e c o n ta c t m e f o r a c u s t o m q u o t e
I N K + H O N E Y D E S I G N C O .
I N K A N D H O N E Y D E S I G N C O . C O M
Timeline: 1 week
A set of brand consistent launch graphics for social media platforms and promotional graphics for blog and e-mail:
P A C K A G E I N C L U D E Slaunch toolkit
/ Mailchimp e-mail campaign
/ Blog post feature image
INVESTMENT £150
a-la- carte
servicesPerhaps you need branded takeaway packaging for your artisan coffee start up, or interior graphics for your pop-up fashion boutique? Maybe you’re getting married and you want to wow your guests with a set of bespoke wedding stationary? Whatever it is you need, let me know and I’ll put together a custom quote just for you.
P l e a s e g e t i n t o u c h t o d i s c u s s a d d i t i o n a l d e s i g n n e e d s r e l a t i n g
t o y o u r p r o j e c t