Rates, Formats, Topics & Dates
www.taspo.de
The weekly
newspaper in the
horticulture
market
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
Price list No. 54 valid from 01/01/2019
3 Contact
4 Title
5 Publisher
6 Topics/Dates 7
8
9
10
Issue 1-13
Issue 14-26
Issue 27-39
Issue 40-51
11 Rates/Formats12
14
15
16
18
19
Advertising rates | ad formats TASPO 12-13
Advertising rates | surcharges & discounts
Advertising rates | preferred placement
Advertising rates | ad formats TASPO Specials 16-17
Advertising rates | surcharges & discounts TASPO Specials
Advertising rates | supplied inserts & advertorials
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
20 Green Jobs
21 Edition/Distribution
22 Crossmedia23
24
Crossmedia deals
Trade journals
25 Important26
27
Supplements
Technical information
Terms & conditions
Jacob KrakowMedia Consulting TASPO job ads, TASPO Specials, TASPO publishing Specials
Tel. +49 531 38004-32Fax +49 531 38004-25 [email protected]
Irena NadelMedia Consulting TASPO job ads,gruenejobs.de, TASPO X-mas tree, IPM Trade fair journal
Tel. +49 531 38004-57 Fax +49 531 38004-25 [email protected]
Sigrid Wegner-HöslMedia Consulting TASPO GaLaBauReport
Tel. +49 531 38004-44 Fax +49 531 38004-25 [email protected]
Halim AmaniHead of Sales
Tel. +49 531 38004-69 Fax +49 531 38004-25 [email protected]
Roland ViewegMedia Consulting TASPO GartenMarkt
Tel. +49 531 38004-817 Fax +49 531 38004-25
CoNTACTOur sales team would be happy to help you.
3
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
The weekly TASPO with its Specials is by far the most read medium in the horticulture market.
The market share of TASPO lies with the generalists in the reader market at around 75%, in the advertising market at 79%.
All our journals are IVW approved.We give our advertisers the highestplanning security.
TASPo
4
www.taspo.de
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
5 Volume 8 Target group153rd volume 91 %* of the TASPO readers are executives.
95 %* of the TASPO readers are decision makers.
The TASPO readers are coming from all departmentsof horticulture:
6 Frequencyweekly, 51 issues
7 ISSN-Number0177-5006
1 Publisher, Haymarket Media GmbHFrankfurter Str. 3d 38122 BraunschweigP.O. Box 8364 38133 Braunschweig, Germany
Tel. +49 531 38004-0Fax +49 531 38004-25Email [email protected] www.haymarket.de
2 Your contacts
Editing: Lorenz Wieland responsible
Tel. +49 531 38004-14Fax +49 531 38004-40Email [email protected]
Ads: Halim Amani Head of Sales
Tel. +49 531 38004-69Fax +49 531 38004-25Email [email protected]
Media disposal: Christiane Sieling
Tel. +49 531 38004-38 Fax +49 531 38004-43Email [email protected]
Payment Terms:Within 14 days of receipt of the invoice. For advance payment 3% discount. When paying within 8 days of receipt of the invoice or direct debit 2% discount. In case of late payment default commercial interest.
3 Bank details
Deutsche Bank AG BraunschweigIBAN DE32 2707 0030 0261 1903 00BIC DEUTDE2H270
45 % Gardening shops
44 % Cultivation of ornamental plants
29 % Cemetery gardening
23 % Garden landscapingLandscape architecture
21 % Nursery
16 % Wholesale trade
16 % Perennial plants production
16 % Supplier
12 % Garden center
10 % Public greenSource (*): TASPO Reader Structure Analysis, CZAIA 2012Multiple choices possible
5
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
The TASPO is published weekly with 51 issues per year.
Issue 1-13
Issue 14-26
Issue 27-39
Issue 40-51
ToPICS+DATES6
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
Living green Technology & requirements AT = advertisement section /TT = text section
issue Release Date
aDveRtising DeaDline at tt
special topics/extRas aDveRtisingDeaDline
specials topics aDveRtisingDeaDline
12019
01/04/2019
12/28/2018
12/14/2018 #1 Fertilizer and soil
+ variety gallery: roses12/14/2018
22019
01/11/2019
01/08/2019
01/02/2019
32019
01/18/2019
01/15/2019
01/08/2019 #1 Trade fair journal IPM 2019 01/04/
2019
42019
01/25/2019
01/22/2019
01/15/2019
52019
02/01/2019
01/29/2019
01/22/2019
Extra edible plants #1: preview Fruit Logistica
01/18/2019
62019
02/08/2019
02/05/2019
01/29/2019 #2
Water, light, stone, software/IT/cash systems + variety gallery: poinsettias
01/18/2019
72019
02/15/2019
02/12/2019
02/05/2019
#1 #2
Slope stability/saving water in soil/devices for ventilation
01/25/2019
82019
02/22/2019
02/19/2019
02/12/2019 IPM highlights 02/08/
2019
92019
03/01/2019
02/26/2019
02/19/2019
Extra edible plants #2: review Fruit Logistica
02/15/2019 #1 02/01/
2019
102019
03/08/2019
03/05/2019
02/26/2019 #3 Living Green in garten centers
+ variety gallery: perennials02/15/2019
112019
03/15/2019
03/12/2019
03/05/2019 #3 Roof greening & facade greenery 02/22/
2019
122019
03/22/2019
03/19/2019
03/12/2019 Pots & trays 03/08/
2019
132019
03/29/2019
03/26/2019
03/19/2019 #1 Christmas tree 03/15/
2019
7
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia ImportantAl
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Living green Technology & requirements AT = advertisement section /TT = text section
Issue release date
advertIsIng deadlIne at tt
specIal topIcs/extras advertIsIngdeadlIne
specIals topIcs advertIsIngdeadlIne
142019
04/05/2019
04/02/2019
03/26/2019 #4
Barbecues and -equipment, garden atmosphere, plant protection + variety gallery: hydrangeas
03/15/2019
152019
04/12/2019
04/09/2019
04/02/2019 #4 Tree Care - Preview German
Tree Care Days/battery technology03/22/
2019
162019
04/19/2019
04/16/2019
04/09/2019 Air & water features 04/05/
2019
172019
04/26/2019
04/23/2019
04/16/2019 Extra edible plants #3 04/12/
2019 #2 Christmas tree 04/12/2019
182019
05/03/2019
04/30/2019
04/23/2019 #5 Planters
+ variety gallery: potted plants04/12/
2019
192019
05/10/2019
05/07/2019
04/30/2019 #5 Surfaces (stone,wood,WPC) 04/18/
2019
202019
05/17/2019
05/14/2019
05/07/2019 LED/light 05/03/
2019 #2 04/19/2019
212019
05/24/2019
05/21/2019
05/14/2019 Extra edible plants #4 05/10/
2019
222019
05/31/2019
05/28/2019
05/21/2019 GreenTech 2019 05/17/
2019 #3 Christmas tree 05/17/2019
232019
06/07/2019
06/04/2019
05/28/2019 FlowerTrials 05/24/
2019
242019
06/14/2019
06/11/2019
06/04/2019 #6 Trade fair journal DemoPark 2019 05/24/
2019
252019
06/21/2019
06/18/2019
06/11/2019 Extra edible plants #5 06/07/
2019
262019
06/28/2019
06/25/2019
06/18/2019 #4 Christmas tree 06/14/
2019
8
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia ImportantAl
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Issue release date
advertIsIng deadlIne at tt
specIal topIcs/extras advertIsIngdeadlIne
specIals topIcs advertIsIngdeadlIne
272019
07/05/2019
07/02/2019
06/25/2019 Fertilizers & substrates 06/21/
2019 #6Plants purchasing/logistics, hortivation highlights + variety gallery: spring blooms
06/14/2019
282019
07/12/2019
07/09/2019
07/02/2019 HortiRegio 06/28/
2019 #7 Irrigation &drainage/rainwater management
06/21/2019
292019
07/19/2019
07/16/2019
07/09/2019 Extra edible plants #06 07/05/
2019
302019
07/26/2019
07/23/2019
07/16/2019 #3 06/28/
2019
312019
08/02/2019
07/30/2019
07/23/2019 Oldenburger Variety 07/19/
2019 #5 Christmas tree, Langesö 07/19/2019
322019
08/09/2019
08/06/2019
07/30/2019 Florum 2019 07/26/
2019
332019
08/16/2019
08/13/2019
08/06/2019 Plantarium 08/02/
2019 #8 Material transport/lifting technology 07/26/2019
342019
08/23/2019
08/20/2019
08/13/2019 Extra edible plants #7 08/09/
2019 #7 Fair trade journal spoga+gafa 2019 + variety gallery: bed & balcony, autumn blooms
08/02/2019
352019
08/30/2019
08/27/2019
08/20/2019
362019
09/06/2019
09/03/2019
08/27/2019 #6 Christmas tree 08/23/
2019
372019
09/13/2019
09/10/2019
09/03/2019 Extra edible plants #8 08/30/
2019 #9 Autumn and winter service 08/23/2019
382019
09/20/2019
09/17/2019
09/10/2019
Glasshouse-/energy technology
09/06/2019 #8
POS-concepts/sales promotion, garden tools, preview Garden & Zoo Event 2019+ variety gallery: pelargonia
08/30/2019
392019
09/27/2019
09/24/2019
09/17/2019 #7 Christmas tree 09/13/
2019
9
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
Living green Technology & requirements AT = advertisement section /TT = text sectionAll p
rices
are
plu
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Issue release date
advertIsIng deadlIne at tt
specIal topIcs/extras advertIsIngdeadlIne
specIals topIcs advertIsIngdeadlIne
402019
10/04/2019
10/01/2019
09/24/2019 EDV/Software 09/20/
2019
412019
10/11/2019
10/08/2019
10/01/2019 Extra edible plants #09 09/27/
2019#10#11 Gear trays for landscaping 09/20/
2019
422019
10/18/2019
10/15/2019
10/08/2019 IFTF 10/04/
2019 #9spoga+gafa highlights, review Garden & Zoo Event 2019 + variety gallery: impatiens and cyclames
09/27/2019
432019
10/25/2019
10/22/2019
10/15/2019 #8 Christmas tree 10/11/
2019
442019
11/01/2019
10/29/2019
10/22/2019
452019
11/08/2019
11/05/2019
10/29/2019 Extra edible plants #10 10/25/
2019
462019
11/15/2019
11/12/2019
11/05/2019 #10
Sales facilities/shop fittings, company fairs 2019/2020 + variety gallery: bed and balcony
10/25/2019
472019
11/22/2019
11/19/2019
11/12/2019 #4 10/25/
2019
482019
11/29/2019
11/26/2019
11/19/2019
492019
12/06/2019
12/03/2019
11/26/2019 Extra edible plants #11 11/22/
2019 #12 IT for landscpaping – offer/measurement/calculation
11/15/2019
502019
12/13/2019
12/10/2019
12/03/2019 #11
Herbs/vegetables/seeds, workwear, lifestyle trends 2020+ variety gallery: cut flowers
11/22/E2019
512019
12/20/2019
12/17/2019
12/10/2019 Christmas wishes 12/06/
2019
10
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
Living green Technology & requirements AT = advertisement section /TT = text sectionAll p
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are
plu
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Find out more about our wide variety of ad possibilities.
Advertising rates | ad formats TASPO-1
Advertising rates | ad formats TASPO-2
Advertising rates | surcharges & discounts
Advertising rates | preferred placement
Advertising rates | ad formats TASPO Specials-1
Advertising rates | ad formats TASPO Specials-2
Advertising rates | surcharges & discounts TASPO Specials
Advertising rates | supplied inserts & advertorials
RATES+FoRmATS11
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
millimeter price: 1 column EUR 3.24
minimum size of classified ad: 20 mm high/1 column
Ads, text afterwards: 1 column EUR 5.05
minimum size: 1/8 page = 291 display mm(only 54 mm width/1 column = factor 1.2)
The table shows format examples and format prices.
AT = advertisement sectionTT = text section
Advertising ratesad formatsTASPO-1
FoRmAT NumbER oF Col.AT TT
WIDTH x HEIGHTmm
bASIC PRICE b/W (EuR)AT TT
PRICE 4-ColouRED (EuR)AT TT
1/1 PAGE 6 col. 5 col. 282 x 400 7,776.00 12,120.00 8,994.00 13,338.00
1/2 PAGE 6 col. 5 col. 282 x 197 3,829.68 5,969.10 5,047.68 7,187.10
3/5 PAGE – 3 col. 168 x 400 - 7,272.00 - 8,490.00
2/5 PAGE – 2 col. 111 x 400 - 4,848.00 - 6,066.00
1/3 PAGE 2 col. – 92 x 400 2,592.00 - 3,810.00 -
6 col. 5 col. 282 x 132 2,566.08 3,999.60 3,784.08 5,217.60
1/4 PAGE 6 col. 5 col. 282 x 97 1,885.68 2,939.10 3,103.68 4,157.10
3 col. – 140 x 197 1,914.84 - 3,132.84 -
– 3 col. 168 x 197 - 3,581.46 - 4,799.46
1/5 PAGE – 1 col. 54 x 400 - 2,424.00 - 3,642.00
1/8 PAGE 6 col. 5 col. 282 x 48 933.12 1,454.40 2,151.12 2,672.40
3 col. – 140 x 97 942.84 - 2,160.84 -
– 3 col. 168 x 97 - 1,763.46 - 2,981.46
DIN-FoRmATS
1/1 PAGE 4 col. – 186 x 272 3,525.12 - 4,743.12 -
– 4 col. 225 x 272 - 5,494.40 - 6,712.40
1/2 PAGE 4 col. – 186 x 136 1,762.56 - 2,980.56 -
– 4 col. 225 x 136 - 2,747.20 - 3,965.20
1/4 PAGE 2 col. – 92 x 136 881.28 - 2,099.28 -
2 col. 111 x 136 - 1,648.32 - 2,866.32
All p
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Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
Advertising rates ad formats TASPO-2
millimeter price: 1 column EUR 3.24Minimum size of classified ads: 20 mm high/1 column
FoRmAT(WIDTH x HEIGHT)
PRICE EuRb/W, AT
VIEW IN PRINT SPACE
1/1 PAGE vertical 282 x 400 mm 7,776.00
1/2 PAGE vertical 140 x 400 mm 3,888.00
1/2 PAGE horizontal 282 x 197 mm 3,829.68
1/3 PAGE vertical 92 x 400 mm 2,592.00
1/3 PAGE horizontal 282 x 132 mm 2,566.08
FoRmAT(WIDTH x HEIGHT)
PRICE EuRb/W, AT
VIEW IN PRINT SPACE
1/4 PAGE vertical 140 x 197 mm 1,914.84
1/4 PAGE horizontal 282 x 97 mm 1,885.68
1/8 PAGE vertical 140 x 97 mm 942.84
1/8 PAGE horizontal 282 x 48 mm 933.12
DIN vertical 186 x 272 mm 3,525.12
DIN horizontal
186 x 136 mm 1,762.56
92 x 136 mm 881.28
NEWSPAPERFoRmAT
ADVERTISEmENT SECTIoN AT
TExT SECTIoNTT
300 x 440 mm(width x height)
print space282 x 400 mm
6 columns,coloumn width:1 col. = 45 mm2 col. = 92 mm3 col. = 140 mm4 col. = 186 mm5 col. = 235 mm6 col. = 282 mm
5 columns,coloumn width:1 col. = 54 mm2 col. = 111 mm3 col. = 168 mm4 col. = 225 mm5 col. = 282 mm
TASPo
release details:weekly,
51 issues a year
release dates/booking deadline: see topis & dates
Preferred placement: see page 15
Ads, text afterwards: 1 column EUR 5.05minimum size: 1/8 page = 291 display mm (only 54 mm width/1 column = factor 1.2)
The tables show format examples and format prices. AT = advertisement section /TT = text sectionAdvertising rates: b/w in advertisement section
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6 DiscountsFor decline within 12 months (insertion year). All technical costs will be discounted!
Quantity table Frequency table500 mm – 3 % 3 x 3 %
1,000 mm – 5 % 6 x 5 %
2,000 mm – 10 % 12 x 10 %
5,000 mm – 15 % 24 x 15 %
8,000 mm – 20 % 36 x 17 %
12,000 mm – 25 % 50 x 20 %
72 x 25 %
7 Supplied inserts(no discount possible, including pro-rates shipping fees)Inserts are loosely inserted.Maximum dimension: W 210 mm x H 297 mm
Maximum quantity for partial inserts: 1,000 unitsup to 25 g EUR 280.00 / 1,000 units
up to 50 g EUR 325.00 / 1,000 units
up to 75 g EUR 390.00 / 1,000 units
up to 100 g EUR 445.00 / 1,000 units
Partial inserts up to 25 g EUR 330.00 / 1,000 units
Rates for other insert weights available on request.
8 Expanded postcards, samples ect. (no discount possible) on request
1 Colour surcharges(normal colour according to EURO scale)
Per colour EUR 406.00
4-coloured in total EUR 1,218.00
Special colour on request
2 Format surchargesAd across spine EUR 1.060.00
3 Ads on position & opportunities(only direct orders without discount, without trimming)
Job seeker per mm (1 column, 45 mm wide) EUR 3.24
Classified ads per mm (1 column, 45 mm wide) EUR 3.24Additional colour in classified ads (per colour) EUR 203.00
Combination ad, TASPO + www.gruenejobs.de + 10 % on print price
Code fee, incl. tender postage EUR 12.30
4 Source directory (minium 3 lines)
Technology & requirements Living green
Per printline (font size 7/8 p) EUR 7.74
Additional colour per colour EUR 60.00
5 Bound insertsBound inserts are not possible.
Advertising ratesSurcharges & discounts
14
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia ImportantAl
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Advertising ratespreferred placements
HEAD ADVERTISEmENT
Format: W 54 x H 50 mmPrice b/w: EUR 725.00
CoRNER FIElD DISPlAy oN TITlE PAGE
Format: W 54 x H 100 mm,Price b/w: EUR 1,215.00
CoRNER FIElD DISPlAy oN PAGE 3
Format: W 54 x H 100 mmPrice b/w: EUR 1,095.00
ISlAND AD oN THE mARKET SIDE
Format: W 112 x H 90 mmPrice b/w: EUR 1,490.00
mEmo STICK oN TITlE PAGE
Format: W 76 x H 76 mmPrice on request
FooTER "GETTING CloSE“
Format: W 282 x H 50 mmPrice b/w: EUR 2,400.00
ISlAND DISPlAy, PAGE CRoP PRoTECTIoN TIPS
Format: W 112 x H 90 mmPrice b/w: EUR 1,490.00
TIP-oN-CARDS, RESPoNSE CARDS
Format: W 148 x H 105 mmPrice on request
Further information: additional colors total EUR 585.00
15
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millimeter price: 1 column EUR 3.70
minimum size of classified ads: 20 mm high/1 column
Ads, text afterwards: 1 column EUR 5.05
minimum size: 1/8 page = 291 display mm
The table shows format examples and format prices.
AT = advertisement sectionTT = text section
Advertising ratesad formatsTASPO Specials-1
FoRmAT SPAlTENzAHlAT
WIDTH x HEIGHTmm
bASIC PRICE S/W (EuR)AT TT
PRICE 4-ColouRED (EuR)AT TT
1/1 PAGE 6 col. 282 x 400 8,880.00 12,120.00 10,098.00 13,338.00
2/3 PAGE 4 col. 186 x 400 5,920.00 8,080.00 7,138.00 9,298.00
1/2 PAGE 6 col. 282 x 197 4,373.40 5,969.10 5,591.40 7,187.10
3 col. 140 x 400 4,440.00 6,060.00 5,658.00 7,278.00
1/3 PAGE 2 col. 92 x 400 2,960.00 4,040.00 4,178.00 5,258.00
6 col. 282 x 132 2,930.40 3,999.60 4,148.40 5,217.60
1/4 PAGE 6 col. 282 x 97 2,153.40 2,939.10 3,371.40 4,157.10
3 col. 140 x 197 2,186.70 2,984.55 3,404.70 4,202.,55
1/6 PAGE 1 col. 45 x 400 1,480.00 2,020.00 2,698.00 3,238.00
1/8 PAGE 6 col. 282 x 48 1,065.60 1,454.40 2,283.60 2,672.40
3 col. 140 x 97 1,076.70 1,469.55 2,294.70 2,687.55
DIN FoRmATS
1/1 PAGE 4 col. 186 x 272 4,025.60 5,494.40 5,243.60 6,712.40
1/2 PAGE 4 col. 186 x 136 2,012.80 2,747.20 3,230.80 3,965.20
1/4 PAGE 2 col. 92 x 136 1,006.40 - 2,224.40 -
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NEWSPAPERFoRmAT
PRINT SPACE(WIDTH x HEIGHT)
SPAlTENzAHl6 ColumNS
300 x 440 mm(width x height)
282 x 400 mm
Coloumn width:1 col. = 45 mm2 col. = 92 mm3 col. = 140 mm4 col. = 186 mm5 col. = 235 mm6 col. = 282 mm
Advertising rates ad formats TASPO Specials-2
millimeter price: 1 column EUR 3.70Minimum size of classified ads: 20 mm high/1 column
FoRmAT(WIDTH x HEIGHT)
PRICE EuRb/W, AT
VIEW IN PRINT SPACE
1/1 PAGE vertical 282 x 400 mm 8,880.00
1/2 PAGE vertical 140 x 400 mm 4,440.00
1/2 PAGE horizontal 282 x 197 mm 4,373.40
1/3 PAGE vertical 92 x 400 mm 2,960.00
1/3 PAGE horizontal 282 x 132 mm 2,930.40
FoRmAT(WIDTH x HEIGHT)
PRICE EuRb/W, AT
VIEW IN PRINT SPACE
1/4 PAGE vertical 140 x 197 mm 2,186.70
1/4 PAGE horizontal 282 x 97 mm 2,153.40
1/8 PAGE vertical 140 x 97 mm 1,076.70
1/8 PAGE horizontal 282 x 48 mm 1,065.60
DIN vertical 186 x 272 mm 4,025.60
DIN horizontal
186 x 136 mm 2,012.80
92 x 136 mm 1,006.40
TASPo GAlAbAuREPoRT
TASPo GARTENmARKT
TASPo mESSEJouRNAl
10 issues in 2019, including
2 double issues
11 issues in the year
2 issues in the year
release dates/booking deadline: see dates & programme
Preferred placement: on request
Ads, text afterwards: 1 column EUR 5.05minimum size: 1/8 page = 291 display mm
AT = advertisement section/TT = text section The tables show format examples and format prices.
Advertising rates: b/w in advertisement section
17
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4 DiscountsIf purchased within 12 months (insertion year). All technical costs will be discounted!
Quantity table Frequency table500 mm – 3 % 3 x 3 %
1.000 mm – 5 % 6 x 5 %
2.000 mm – 10 % 12 x 10 %
5.000 mm – 15 % 24 x 15 %
8.000 mm – 20 % 36 x 17 %
12.000 mm – 25 % 50 x 20 %
72 x 25 %
5 Supplied insertspossible only in the parallel issue of TASPO
6 Expanded postcards, samples ect. (no discount possible) on request
1 Colour surcharges(normal colour according to EURO scale)
Per colour EUR 406.00
4-coloured in total EUR 1,218.00
Other colours (only HKS) on request
2 Format surchargesAds across spine (type space: 596 mm): EUR 1,065.00
3 Bound insertsBound inserts are not possible.
Advertising ratesSurcharges & discountsTASPO Specials
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.Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
Advertising rates TASPO special inserts TASPO advertorials
19
Price on request
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
Print & Online -book a combo and profit!With this combined advertisement, your job offer reaches more than 50,000 contacts* and only 10% more!
Green Jobs – the big job market for the horticulture industry
*Sou
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Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
GEoGRAPHICAl DISTRIbuTIoN ANAlySIS
Share of actually broadened circulation
ECoNomIC AREA % Copies
INlAND 96.4 9,106
FoREIGN CouNTRIES 3.6 335
Actually distributed edition (circulation) 100 9,441
21
Edition and geographical distribution analysis
CIRCulATIoN ANAlySIS
CIRCulATIoN CoNTRol
CIRCulATIoN 9,469
Actually distributed edition (circulation) * 9,441 From abroad 335
PAID CIRCulATIoN * 8,640 From abroad 330
Subscribed copies * 7,845 From abroad 310
Other sale * 794 From abroad 20
Retail sale –
FREE CoPIES 802 From abroad 5
REmAINDER, ARCHIVE AND VouCHER CoPIES
28
Units per issue, yearly average (1st July 2017 to 30th, June 2018)/*including e paper
by PoSTAl CoDE CoPIES %
0 451 5.21 375 4.32 1,427 16.53 957 11.14 1,490 17.35 963 11.26 724 8.47 870 10.18 653 7.69 726 8.4(circulation inland 9,191 copies, 100%/circulation abroad 250 copies)
by FEDERAl STATES NIElSENAREA CoPIES %
Schleswig-Holstein 1 501 9.0Hamburg 1 231 4.0Bremen 1 117 2.0Lower Saxony 1 1,327 24.0North Rhine-Westphalia 2 2,072 38.0Hesse 3a 562 10.0Rhineland-Palatinate 3a 461 8.0Saarland 3a 145 3.0Baden-Wurttemberg 3b 972 18.0Bavaria 4 1,069 19.0Berlin 5 170 3.0Brandenburg 6 224 4.0Mecklenburg-Western Pomerania 6 124 2.0Saxony-Anhalt 6 178 3.0Thuringia 7 182 3.0Saxony 7 301 5.0
(circulation inland 9,191 copies, 100%/circulation abroad 250 copies)
ACCoRDING To NIElSEN AREAS (NG)
Nielsen area 1 1,990 copies 23.0 %
Nielsen area 2 2,138 copies 24.8 %
Nielsen area 3a 1,068 copies 12.4 %
Nielsen area 3b 1,040 copies 12.0 %
Nielsen area 4 1,128 copies 13.1 %
Nielsen area 5 384 copies 4.5 %
Nielsen area 6 422 copies 4.9 %
Nielsen area 7 465 copies 5.4 %
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
Take advantage of the synergy effects of crossmedia advertising.
Crossmedia deals
Trade journals
CRoSSmEDIA22
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
Extend your advertising campaign to our other trade media with attractive combined discounts!
Crossmedia deals
Digital Newsletter
Combined discounts
23
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
www.taspogartendesign.de TASPo GARTEN-DESIGN Total circulation: 3.897* copies
The practice magazine for the landscaping professional. In the center: machines, materials, plants and successful implementations. Experts show their project solutions using concrete practical examples.
www.baumzeitung.de
TASPo bAumzEITuNGTotal circulation: 3.494* copies
The trade journal for everyone who deals with trees professionally or privately. The topics are among others practical information on tree care work as well as current information from the tree research and legal issues.
www.deutschebaumschule.de
Deutsche baumschuleTotal circulation: 1.959* copies
As the first and oldest specialist newspaper, the Deutsche Baumschule has been reporting on the entire tree nursery for over 50 years.
www.gaertnerboerse.de
Gb GärtnerbörseTotal circulation: 1.915* copies
The magazine for ornamental plants is the only German trade journal, which reports exclusively on topics from the ornamental plant.
www.friedhofskultur.de
FriedhofskulturTotal circulation: 2.395* copies
The only trade journal for the entire cemetery industry.The publisher is the Association of German Cemetery Administrators (VFD).
www.gundv.de
g&v, gestalten uND verkaufen Total circulation: 6.760* copies
The ideas magazine for florists and retail gardeners with current trends, practical calculation examples and ideas for the presentation of goods and assortment design.
Trade journals – Your strong advertising partners
24
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Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
For the perfect implementation of your campaign, please note our technical requirements for your supplements!
Supplements
ImportantTerms & conditions
ImPoRTANT25
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
Important information for your supplements
26
Surcharge for manual supplements: EUR 47.50/1,000 units plus VAT.
1 Supplements with double gate fold will be enclosed exclusively by hand.
4 Supplements with defective processing, e.g. donkey corners and folds are only enclosed manually.
2 Supplements with z-fold are only enclosed manually.
5 For stapled supplements, the max. weight of the insert object should not be exceeded.
We are happy to inform you.
3 Are supplements not flush glued/stapled,they will be enclosed exclusively by hand.
6 Postcard attachment by machine: first orlast page of the sheetmanually: possible in the entire object
Price on request
For the perfect implementation of your campaign, please note our technical requirements for your supplements!
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important
2 Printing documentationPrint-ready, digital templates by Email at [email protected]. Only print-ready PDF files.
Colour profil for ads in TASPO/ TASPO Specials GaLaBauReport/GartenMarkt/MesseJournal/Dossier: CMYK FOGRA 47, colour application max. 300 %, resolution min. 300 dpi.
Colour profil for ads in TASPO Spezial and our other journals: CMYK FOGRA 39, colour application max. 320 %, resolution min. 300 dpi. The publisher assumes no liability for text and order errors arising from orders placed by phone as well as formatting and colour errors that arise due to transmission.
3 FontsMust be fundamentally embedded, included or converted into curves.
Technical informationTerms & conditions
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Haymarket Media GmbH, P.O. Box 8364, 38133 Braunschweig, Germany
4 InsertsMinimum quantity for partial inserts: 1,000 copiesProper processing of your inserts can only be guaranteed if your shipment is accompanied by a shipment receipt (with quantity and issue)! Orders for inserts are binding for the publisher only after submission of a sample of the insert and its approval. Inserts that, through their format or presentation, give the reader the impression of being part of the magazine or journal or that contain third-party advertisements will not be accepted.
5 Mailing address for all insertsYou will receive the mailing address with the order confirmation.
6 DeliveryThe sender is responsible for the timely delivery (advertising deadline) of the data. The publisher assumes no responsibilityif the Release of the advertisement is not possible due to failure to comply with the requirements or other reasons.Please submit data for online banner advertisements 5 working days before the agreed date of Release .
digital templates by Email at [email protected].
7 ConsultingFor all technical questions, please contact the media office on + 49 (0) 531 38004-38, or by Email [email protected].
1 Printing/technology Newsprint, web offset
8 Terms & conditionsFor print advertising
Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important