Primary Research Results

Name: Lucas Kirkland Candidate Number: 1159Center Name: St. Andrew’s Catholic SchoolCenter Number:

Evidence

Here is evidence of a student in my sixth form filling out my questionnaire. In the following slides I will breakdown the results that I have gathered and analytically break down the statistics.

Question 1 – Do you enjoy watching the soap opera genre

This feedback connotes that the random sample of people that answered my questionnaire, generally do not enjoy watching soap operas. With 37.5% answering no, the results tell me that my own soap opera trailer needs to be enjoyable and brings something new to the market.

Question 2 – Typically what gender do you think are most attracted to watch soap operas.

The concluding results connote to me that the female gender is stereotypically associated with watching the soap opera genre. When constructing my soap opera trailer it is important that it appeals to the female gender, however because of the lack of popularity with the male gender I need to make sure that my trailer appeals to both genders. 100% of people answered the question ‘female’.

Question 3 – Out of the following soap operas, which do you prefer to watch?

Eastenders is one of the most popular soap operas and has the most responses from the random people I sent my questionnaire to. With 47.75% of people voting this soap, the results connote that my soap opera trailer needs to take inspiration from the most popular soap. From these results I can now carry out further research into my Eastenders is so successful. I can then take inspiration for my own soap opera.

Question 4 – What themes and issues raised in soap operas do you enjoy watching most

By asking this question I was able to get the people to aid a big decision related to the creation of my soap opera trailer. By asking what key theme is most appealing I am able to find out the most popular theme I could use in my trailer. With 43.75% of people responding to kidnapping I can now start to create a plot device for my soap.

Question 5 – Soap operas have a huge popularity, why do you think so

In order to create a successful trailer that will be popular I needed to find out why soap operas are successful. With 50% of people responding to entertainment, the results connote to me that my soap needs to entertain above all else.

Question 6 – How do you feel women should be represented in a soap opera

From this set of results, sent to a random amount of people I can conclude that women's roles in soaps are seen by people as strong and independent. 75% of people favored “strong and independent” therefore I will represent women in this way for my own soap.

Question 7 – What age range do you think is most likely to tune into a soap

opera?

When creating a soap, a target audience is essential. From the results I can conclude that adults are the most likely to watch a soap opera. With 56.25% responses it is important that I appeal to this audience.

Question 8 – What class do you feel soap operas are aimed at ?

From these results I can conclude that the working class is most likely to watch a soap opera. With 68.75% responses this connotes to me that I need to appeal to the working class in my trailer. However, I need to appeal to all classes in order to maximize popularity.

Question 9 – What do you feel needs to be improved in Soap Operas?

Due to this open ended question I have been able to gather responses that will aid the development of my own soap. With answers like “The actual filming and artistic features” I am able to think about my own ways to improve the soap opera genre.

Question 10 – Do you feel Soap operas Depict modern day Life correctly?

From the answers, I am able to connote that soap operas do not depict modern day life correctly. With six “No” responses I now know that I need to incorporate modern topics and themes into my soap.

Conclusion To conclude From carrying out these questionnaires I have been able to gather information on what my target audience think about soap operas. For example I can gather that soap operas depict a false image of what real life is. Therefore a big component within my trailer may have a focus on a realistic story.