PRIMEBusiness Practices in the Pacific Rim/Latin

America

Prof. K. Ravi KumarVice Dean for International Programs

APRU Internationalization Workshop, Beijing, Feb 2004

Course Objectives

• Improve awareness and understanding of the economic, institutional, political, and cultural issues that are relevant in doing business in Latin America and Asia.

• Develop a global mindset.

• Compare and contrast the business challenges and opportunities abroad with those in the U.S.

• Experience different business, cultural, political, and social contexts.

• Integrate and apply the frameworks, models, tools, and concepts from your core classes to global real world settings.

• Understand the challenges and opportunities of doing business in global markets.

APRU Internationalization Workshop, Beijing, Feb 2004

Curriculum Design

• 6 2-hour sessions devoted to country-specific instruction (Marshall faculty and country specialists)

• 5 days spent visiting businesses and institutions onsite (business executives/industry specialists)

• Final presentations

APRU Internationalization Workshop, Beijing, Feb 2004

Course Components

• Country Specific Lectures• Team Projects• Midterm• Field Trip• On-site Presentations

APRU Internationalization Workshop, Beijing, Feb 2004

PRIME Sites

• China Beijing/TianjinShanghai/Hangzhou Hong Kong/Shenzhen

• Japan Kyoto/Osaka/Tokyo

• Singapore/Thailand Singapore/Bangkok

• Chile/Brazil Santiago/Sao Paulo

• Mexico/Cuba Mexico City/Havana

• USA Chicago/Milwaukee

APRU Internationalization Workshop, Beijing, Feb 2004

1997-2004 Comparison

Year 1997 1998 1999 2000 2001 2002 2003 2004

Countries 3 4 5 5 5 8 5 * 9

Cities 6 7 6 10 11 14 8 16

Companies 41 59 61 80 68 94 64 73

Industries 5 9 12 16 19 31 24 30

Faculty 13 16 17 16 15 17 15 16

* Cancelled China and Singapore due to SARS

APRU Internationalization Workshop, Beijing, Feb 2004

Beijing/Tianjin

Coca Cola LegendMakro Beijing Futian ICBC Bank Yanjing BeerNokia MotorolaTinghsin International

APRU Internationalization Workshop, Beijing, Feb 2004

Shanghai GM Bank of ShanghaiShimao Group Shanghai Video & Audio AIA Baoshan Iron & Steel Wahaha CITIC

Shanghai/Hangzhou

APRU Internationalization Workshop, Beijing, Feb 2004

Hong Kong/Shenzhen

Coca Cola FujikonBank of China Walt DisneyLegend Star TVLee Kum Kee Café De CoralHang Lung Walmart Yantian International

APRU Internationalization Workshop, Beijing, Feb 2004

Kyoto/Osaka/Tokyo

Sharp Universal StudiosCanon Asia Pacific LandFast Retailing (UNIQLO)Daikin Nissan

APRU Internationalization Workshop, Beijing, Feb 2004

Santiago/Sao Paulo

Channel 13 Banco SantanderNestle Viña Concha y ToroDistribución y Servicio ITAUTEC Bunge Fertilizer Motorola Johnson & Johnson

APRU Internationalization Workshop, Beijing, Feb 2004

Cisco Systems SembCorp Logistics

Merrill Lynch MTVGMM Grammy CP GroupCanon Hi-TechPhilips Semiconductors

Singapore/Bangkok

APRU Internationalization Workshop, Beijing, Feb 2004

Modelo Ceref RecyclingTV Azteca FordWalmart BanamexPartagas/Habanos Heber BiotecHavana Club Hector MolinasPricewaterhouseCoopers

Mexico City/Havana

APRU Internationalization Workshop, Beijing, Feb 2004

United BoeingSara Lee Harley DavidsonAbbott Lab W.W. GraingerMotorola Tribune Company

Chicago/Milwaukee

APRU Internationalization Workshop, Beijing, Feb 2004

Faculty Organization

• PRIME Country Desk OfficersChina/Hong Kong JapanChile/Brazil Singapore/ThailandMexico/Cuba USA

• PRIME City FacultyBeijing/Tianjin Shanghai/HangzhouHong Kong/Shenzhen Kyoto/Osaka/TokyoSantiago/Sao Paulo Singapore/BangkokMexico City/Havana Chicago/Milwaukee

APRU Internationalization Workshop, Beijing, Feb 2004

Staff Organization

• The Office of Logistics for MBA Global Programs

(Alias: PRIME Office) Bridge Hall 101A Phone: (213) 740-1875 Fax: (213) 740-7701Email: prime@marshall.usc.edu

• Professor Ravi Kumar, Vice Dean• Anakkarat Barth, Director• Elaine Padilla, Assistant Director• Bernice Taylor, Program CoordinatorPlus staff from the Program Office and other parts of

Marshall

APRU Internationalization Workshop, Beijing, Feb 2004

IMPRESSIONS

• “Extraordinary experience on virtually all fronts! Program, in my opinion, did absolutely accomplish its goal to give us a sense of Pac Rim management practices & appreciation of “How it’s Done” different from and similar to the US.”

• “The faculty provided great insights into the companies we visited. I was tremendously impressed by their expertise and professionalism. Huge added value.”

• “Learned a lot through the consulting project, applying and integrating information learned in other classes throughout the first year.”

• “PRIME, more than anything, distinguishes the USC MBA program. Nice job by the faculty and staff. Worth the price of admission.”

• “I was tremendously impressed with the prestige, expertise and quality of the participants in the program. It was intense, exciting, worth every penny to get the information from the horse’s mouth & from the source. The impact of traveling …for the first hand experience. Priceless!! Do it again!”

APRU Internationalization Workshop, Beijing, Feb 2004

IMPRESSIONS

• “It was really great to be able to go into a country where the culture and lifestyle are so different from the US but still interact with the people due to such good planning and professors.”

• “The companies were great, the places fantastic, and the professors informative.”

• “The USC Prime Program was the biggest incentive for me to venture to LA and pursue my MBA interests in California. After having gone through the program, I was more than reassured that I made the correct decision in studying here at USC. In addition, I would recommend this program to anyone interested in getting an MBA with such rich merits that USC can offer.”

• “I learned about the business world outside the U.S. I learned how business is conducted in China. Loved the trip!”

APRU Internationalization Workshop, Beijing, Feb 2004

General PRIME Timeline

July 2003 Deadline to turn in PRIME questionnaire & passport and visa copies

(Located in Must Do Section. Return to MBA Program Office)

November 2003 Site Information SessionsWebsite Open to Rank site

December 2003 Site Announcements Site Assignment

Bilateral Trade

January 2004 Site Assignment Bilateral Trade EndsWebsite open for Roommate

SelectionVaccination recommended, not

required (consult with your doctor)

APRU Internationalization Workshop, Beijing, Feb 2004

General PRIME Timeline

February 2004 Website Open for Project SelectionRoommate Selection

ends 

March 2004 Project Selection Website ClosesProject Teams AnnouncedGSBA 580 PRIME Class BeginsVisa Information/Application

April 2004 GSBA 580 PRIME Class Continues 

May 2004 Briefing Books & PresentationsPRIME TravelFinal Presentation (on site)

Final Projects Due 

APRU Internationalization Workshop, Beijing, Feb 2004

Websitewww.marshall.usc.edu/

prime

APRU Internationalization Workshop, Beijing, Feb 2004

• Monitor situations on all PRIME sites• Communications with local partners,

alumni and business community in PRIME countries

• US State Department, CDC, WHO travel warnings

• USC Policies• Cancellation of trips

Safety is Our # 1 Priority!